This document discusses solving the puzzle of social media participation. It addresses understanding social media as a system of connected people communicating both visibly and invisibly through various mediums over time. Communication can take different forms from one-on-one to group interactions, both online and offline. Successfully navigating social media involves understanding one's own position and characteristics within their social networks and communities, and knowing when and how to participate or shift gears with the different audiences and platforms.
7. What is it not?
Twitter
Facebook
LinkedIn
Hyves
Digg
Wordpress
Blogger
Where is my privacy?
Why follow a celebrity?
How much time will this cost me?
Yammer
8. a social system
Of people
Connecting
Visible and invisible
Moving through time
Communicaton
Rules
31. I will (almost) never ever
• Write about my favorite cats on LinkedIn
• Publish about maps on Facebook
• Send tweets about Ukrainian folk dancing
• Write about great architecture on Yammer
• etc
32. Where is the gold
in social media?
Be found
Share knowledge
Connect the world
Not that much effort
Support a community
Have some fun as well…
Thankyouhttp://www.flickr.com/photos/zooboing/ ! http://www.flickr.com/photos/zooboing/4580408068/A presentation to students about how to solve the social media puzzel
Picture by me.We are going to talk about understand – position - participate
Picture by me.
http://www.flickr.com/photos/jamescridland/What is a social system?
What is social media?
One example: ask a question about on a topic in a LinkedIn group.
the discussion is not about the tools or the reasons not to participate (they are endless)http://www.flickr.com/photos/kinregerp/4457001909/Thank you fran.pregernik
Make you own definition.
Some characteristics of communicationhttp://www.flickr.com/photos/enerva/
Mind the unwritten rules (clean your cup). What if all rules had to written down? Is that even possible?
Recognize the position of others in communication systems. Shift gear when necessary:e.g. call someone if you think a remark on LinkedIn is rather odd (or send a privat message)http://www.flickr.com/photos/enerva/
We are all caught in a net of different social systems, all with different written and unwritten rulesWe behave different in those social systems. Just try to be the same at work as you are at home (or vice versa).
The ellipes are not the same sizeBut in the end, who we are is in the middle. If your “colleagues” elips is very small (meaning, there is not much of “you” while you are at work), I think you should like for a careerswitch.Just respect how other people formulate their ellipses.
Picture by me.
We communicate in communities and we fullfill different roles
The number per group varies, also in culturesaccros the world
It takes much more energy to create then to just be a spectator
I may have suggested that the participation puzzle has equal size pieceshttp://www.flickr.com/photos/zooboing/
This would be more accurate. The pieces vary in size, but they are all needed to form a complete system (I do need a better picture for this).http://www.flickr.com/photos/jamescridland/
How to discover your pieces of the puzzle? Describe yourself in four sentences
Consider whether they are offline or online, privat or public
Now plot them in these quadrants
And match them related to how you use the social media platformsMind the fuzzy lines. What is privat and what is public cannot be so
Me in the top right quadant (public, online). Note: no Facebook, no yammer (…).
One example of how to partipatePicture by me.
I create a discussion
Responding to a discussion (a bit less work)
Just liking an update. Not very much effort, just a token of my apprecation.
Thankyouhttp://www.flickr.com/photos/zooboing/ ! http://www.flickr.com/photos/zooboing/4580408068/A presentation to students about how to solve the social media puzzel