Activity streams are turning social services into a flow of updates, filtered through people. Mobility is introducing new types of social objects that change the nature of the update streams both into something more frequent and more ambient, but also more vulnerable to noise. In this world the capability to aggregate updates from across the Web and and filter out noise becomes a key problem. I'll demonstrate how the concepts of social objects and social peripheral vision can be applied to make sense of this shift in the locus of innovation on the social Web, and share some personal war stories along the way.
Nodal Points - The Emerging Real-Time Social Web (@Reboot 10)
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2. This talk is structured around 3 key concepts: 1. Social objects 2. Social peripheral vision 3. Nodal points
3. Mark Sigal: “ There has to be more to the Web 2.0 story than accessorizing my Facebook page with one-dimensional pseudo applications”
4. “ Create a Facebook application like Top Friends, which has almost 3 million active users, and you could be into some serious Internet dough.”
5. “ tendency for individual applications to grow very quickly within the first few weeks, and then to plateau in growth after a few weeks”
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7. Social network theory is good at representing links between people - But it doesn’t explain what connects those particular people and not others
8. Another tradition of theorizing offers an explanation of why so many YASNS ultimately fail Pierre Bourdieu Sociologist 1930-2002 Yrjö Engeström Activity theorist 1948- Bruno Latour Actor-network theorist 1947- Karin Knorr-Cetina Sociologist 1944- Lev Vygotsky Psychologist 1896-1934
9. People don’t just connect to each other They connect through a shared object
10. From John Thackara: “In the Bubble. Designing in a Complex World.” Used with permission.
11. From John Thackara: “In the Bubble. Designing in a Complex World.” Used with permission.
12. Good web services allow people to create social objects that add value
13. Flickr did it to photos Del.icio.us did it to bookmarks YouTube did it to video