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50 things about digital
Helping to navigate the ever changing world of digital

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1. Marketing Will Continue To Change
http://www.dreamsystemsmedia.com/blog/index.php/timeline-of-marketing-channels-graphic/
50 things about digital

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2. The World Wide Web
www
50 things about digital

4.
3. Building A Web Site - Step 1
Client
Team
Phases
&
Actions
Project
Management
Design
Staff
Technical
Staff
Phase
1:
Strategy
and
Tactics
Project
Tools
Contract
Schedule
Questionnaires
User
Models
Goals
&
Requirements
www
Strategic
Brief
Creative
Brief
Technical
Brief
Basic
Content
Plan
Site
Map
Engineering
Specification
Final
Schedule
Final
Estimate
Secrets of Successful Web Sites - David Siegel
50 things about digital

5.
4. Building A Web Site - Step 2
Client
Team
Phases
&
Actions
Project
Management
Design
Staff
Technical
Staff
Phase
2:
Creative
Development
Content
Identification
Content
Schedule
Content
Development
Editing
and
Preparation
Initial
Design
Studies
(concepting
/
branding)
Comps
(look
and
feel
/
navigation
/
UI)
Prototypes
(final
direction)
Working
Model
(implementation)
Secrets of Successful Web Sites - David Siegel
50 things about digital

6.
5. Building A Web Site - Step 3
Client
Team
Phases
&
Actions
Project
Management
Design
Staff
Technical
Staff
Phase
3
Technical
Development
Production
Engineering
Alpha
Internal
QA
Beta
1,
2
Internal
QA
Final
Internal
Site
Secrets of Successful Web Sites - David Siegel
50 things about digital

7.
6. Building A Web Site - Step 4
Client
Team
Phases
&
Actions
Project
Management
Design
Staff
Technical
Staff
Phase
4
Delivery
Content
Freeze
External
Staging
External
QA
Site
Measurement
Documentation/Templates
Preflight
Check
Launch
Strategy
Assement
Maintenance
Secrets of Successful Web Sites - David Siegel
50 things about digital

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7. Building A Web Site Requires Many
Competencies
The Nine Pillars
of Successful Web Teams
• Project Management
• Concrete Design
• Content Production,
• Technology Implementation
• Abstract Design
• Content Strategy
• Technology Strategy
• Site Strategy
• User Research
http://www.adaptivepath.com/ideas/essays/archives/000242.php
50 things about digital

9.
8. Additional Components to Building A Site
• Analytics
• SEM/SEO
• Usability
• Taxonomy
50 things about digital

10.
9. Web Sites - a single page priority view
Home Page
Category Pages
Detail Pages
Forms/Checkout
Landing Pages
Web Design ROI - Lance Loveday & Sanrda Niehaus
design attention
50 things about digital

11.
10. Web Sites - viewed from a potential
ROI standpoint
Forms/Checkout
Landing Pages
Detail Pages
Category Pages
Home Page
Web Design ROI - Lance Loveday & Sanrda Niehaus
design attention
50 things about digital

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11. How To Build A Landing Page
• click throughs
(e commerce)
• lead generation
(collect data)
http://www.seomoz.org/blog/the-12step-landing-page-rehab-program-infographic-10488
50 things about digital

13.
12. THE WEB IS DEAD
LONG LIVE THE INTERNET
Wired Magazine - http://www.wired.com/magazine/2010/08/ff_webrip/ Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko
50 things about digital

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13. Video and The Web
Lady Gaga - Bad Romance; 326,832,779 views
Charlie bit my finger - again !; 265,287,915 views
Evolution of Dance; 160,425,230 views
comScore Reports: 183 Million U.S. Internet Users
Watched Online Video in May
50 things about digital

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14. Shift Happens! -
The web business has changed
• 1996-2000 “Build it they will come”
• 2001-2007 “Build it, and help them find it”
• 2007-Present “Becoming Social”
• Take your content (and brand) to where the
conversation happens
• Join (and influence) the conversation
50 things about digital

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15. Outbound vs Inbound Marketing
• Blogs, Ebooks,
• Print Ads White Papers
• Television Ads • Viral YouTube
Videos
• Cold Calling
• Search Engine
• Trade Shows Optimization
• Email Blasts • Webinars
• Feeds, RSS
50 things about digital

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16. So What Is Digital?
• SEM/PPC
• Social Media
• Viral Videos
• Mobile Devices (phones & tablets)
• Games
• Digital Signage (DOOH)
50 things about digital

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17. Digital Eco-System
David Trewern - http://blog.dtdigital.com.au/insight/post/the-first-steps-in-making-your-business-social-online_25/
50 things about digital

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18. Crafting An Architecture
360i Social Media Playbook http://www.360i.com
50 things about digital

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19. Social Networks- 11% of online ad
spending in 2011
50 things about digital

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20. Future Of Retail:
Facebook Powered Social Storefronts
50 things about digital

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21. Facebook Gaming Stats
•19% Say they’re addicted
• 69% Of Facebook gamers are women
• 20% have paid cash for in-game benefits
• 56 million people play daily
• 290 million people play monthly
• 420 minutes = average time per
month on Facebook
• 50% of Facebook log-ins are
specifically to play games
That’s 105,878 man-years’
worth of virtual farming
50 things about digital

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22. Group Buying
50 things about digital

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23. Q&A and Intelligent Information
50 things about digital

25.
24. Why Mobile Is On Your Radar
50 things about digital

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25. The Shift From 2000-2010
2000 2010
• 46% of adults use internet • 79% of adults use internet
• 5% with broadband at • 64% have broadband at home
home • 82% own a cell phone
• 50% own a cell phone • 59% connect wirelessly
• 0% connect wirelessly • >two-thirds use “cloud”
• <10% use “cloud” • 48% = tech social networkers
• 0% = tech social • NOW: faster, mobile
networkers connections built around
• THEN: slow, stationary outside servers and storage
connections built around
my computer
50 things about digital

27.
26. Mobile Internet Ramping Faster than
Desktop Internet Did
50 things about digital

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27. Mobile Web Sites
• New Channel -
reach customers on
the go
• Lifestyle Integration
- one click calling,
mapping/location,
audio, video, and
point-of-sale
• Simplified User
Experience
50 things about digital

29.
28. SMS/Text Messaging
• Increase Sales- promoting
products or services, provide
incentives, and increase
customer loyalty and retention
• Mass Alerts - any urgent
information, such as a change
of appointment, or product • 5,000 customers signed up
• 13,000 sent messages
ready for pickup • 8.8% redemption rate, compared
to 1-2% for direct mail
• Buy-one-get-one-free SMS alert
can be sent out resulting in near
• Reminders - appointments instant increased customer traffic
50 things about digital

30.
29. Apps & Widgets
• Games remain the No.
1 application, and mobile
shopping, social
networking, utilities, and
productivity tools
continue to grow
• Rich Engagement with
brands
• Advertising
opportunities on free
Apps.
(Credit: Gartner) CNET 1.19.10
FLOWTOWN: http://www.flowtown.com/blog/how-important-have-apps-become?display=wide
50 things about digital

31.
30. Native vs Web Apps
Native App Benefits
• Use Built-in Features - motion detection, voice detection, camera and GPS
• Content Available on the Fly - without a strong internet connections
• Monetize Development - make money directly from the sale of the app
• Press Coverage - garner attention in the trade press
Web App Benefits
• Leverage Existing Content - Share web site has same content as the app
• Inappropriate Content - Submitting an application to Apple carries the
inherent risk of being denied entry into the iTunes App Store
• Reach Non-iPhone Users - Webkit frameworks easily transfers to other
platforms such as Android and BlackBerry devices
• Mobile Search - take advantage of mobile search results since it is becoming
increasingly important.
50 things about digital

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31. Mobile Social
50 things about digital

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31. Location-Based Services
•
Foursquare
•
Gowalla
•
Loopt
•
Yelp
•
Twitter
50 things about digital

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33. Mobile Loyalty
http://www.fastcompany.com/1654916/loopt-star-location-based-advertising-foursquare-loyalty-rewards-advertising
50 things about digital

35.
34. 2D Codes & Coupons
Utilizing a code reader like ScanLife or JagTag.
•
Create 2D codes and download in seconds
•
Place your 2D code on anything print or digital display
•
Modify your 2D code and changes appear instantly
50 things about digital

36.
35. Augmented Reality
Digital information is overlaid on the physical world
50 things about digital

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36. Mobile Contactless Payment
http://www.engadget.com/2010/09/23/visa-rolling-out-paywave-mobile-phone-payments-in-ny-subway-and/
50 things about digital

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37. Top Mobile Commerce Trends For 2010
1. Bargain Hunting
2. Mobile Ticketing
3. Banking
4. Tangible Goods
5. Marketing
50 things about digital

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38. Delivery Methods Have Changed
50 things about digital

40.
39. UI Devices - The Evolution
50 things about digital

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40. Media Consumption Has Changed
50 things about digital

42.
41. The Evolution Of Media Consumption
50 things about digital

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42. Tablets
50 things about digital

44.
43. Future of OOH is DOOH
50 things about digital

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44. Annotated Experiences
50 things about digital

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45. Crowdsourcing
The best recipes come from home cooks
The first PPC marketplace that
allows agencies and in-house
advertisers to leverage the skills The worldʼs first creative (ad) agency built on
of hundreds of the best PPC crowdsourcing principles, itʼs our goal to provide
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marketing, advertising and product-design
problems by engaging the worldʼs most talented
creatives.
50 things about digital

47.
46. Cloud Computing
• Leverage scalable bandwidth for each
project or campaign.
• Maintaining elasticity allows for “pay as
you go” for used bandwidth which
helps manage the bottom line.
50 things about digital

48.
47. Transmedia Storytelling http://www.42entertainment.com/yearzero/
50 things about digital

49.
48. Emerging Platforms
50 things about digital

50.
49. The Future Is Ubiquitous Media
50 things about digital

51.
50. The Future Creative Partner
• Scalability
technology
• Elasticity
creative
• Extreme Problem
business
strategy Solving Abilities
50 things about digital

52.
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