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How To Be
MORE CREATIVE
@JoeZeoliSenior Website & Graphic Designer
Miles Technologies
Who can be creative?
Creativity is not just for artists, musicians, writers, and designers. We
are all creative, but the people who are known for it have spent time
cultivating it, failing at it, and working at it
Creativity
The ability to transcend traditional ideas, rules, patterns, relationships,
or the like, and to create meaningful new ideas, forms, methods,
interpretations, etc.; originality, progressiveness, or imagination
http://dictionary.reference.com/
Wait, What?
Creativity
Really good associative memory.
-Joe Zeoli
“But I’m more of a left brain person”
“But I’m more of a left brain person”
WRONG
Traits that make us creative
Why are some people more creative than others?
Why is creativity so hard?
Why is creativity so hard?
Why is creativity so hard?
Why is creativity so hard?
Why do we have these preconceptions?
Do we really need them?
I don’t wanna grow up!
How can we keep our child-like creativity?
● Our ideas about our surrounding become
set in stone in our early adult life
● Kids are relatively unbiased; they don’t
carry around many of the pre-conceptions
that adults do
● They’re generally much less afraid to be
embarrassed by their ideas
That A HA! Moment.
Our best ideas come in, what seems like a flash of inspiration
What makes a good idea?
Great ideas are built out of a collection of existing parts
Life Outside The Box
Convergent vs Divergent Thinking
Convergent Thinking
1 + 1 = 2
Divergent Thinking
Spontaneous, Free-flowing, Non-linear
Can we make those connections easier?
Absolutely!
Practicing Divergent Thinking
Alternative Uses
Practicing Divergent Thinking
Lateral Thinking Puzzles
Acting on an anonymous phone call, the police raid a house to arrest a suspected murderer.
They don't know what he looks like but they know his name is John and that he is inside the
house. The police bust in on a carpenter, a truck driver, a mechanic and a fireman all playing
poker. Without hesitation or communication of any kind, they immediately arrest the
fireman. How do they know they've got their man?
Practicing Divergent Thinking
Remote Associates Problems
cottage - swiss - cake
Practicing Divergent Thinking
Remote Associates Problems
opera - hand - dish
Practicing Divergent Thinking
Remote Associates Problems
health - taker - less
Cultivate Creativity
“The idea is that your creativity acts like a tortoise—poking its head out nervously
to see if the environment is safe before it fully emerges. Thus, you need to create a
tortoise enclosure—an oasis amongst the craziness of modern life—to be a safe
haven where your creativity can emerge.”
-John Cleese
Have a ton of terrible ideas.
The more ideas you can think of, the better chance you’ll have a good one.
Have a ton of terrible ideas.
The more ideas you can think of, the better chance you’ll have a good one.
Step away and do something else.
Anything else.
Listen to or watch something funny.
Laughter relaxes us.
Creativity
Creativity
Break down the problem.
Start small and work your way up.
Break down the problem.
Start small and work your way up.
Give yourself restrictions.
We aren’t good at making decisions.
Ernest Hemingway
Bet he could make an entire story in six words
For sale: baby shoes, never worn
Create a range of solutions.
From a standard solution to wacky.
Don’t be afraid of a blank canvas.
Just put anything down.
Don’t get discouraged
“Learned Helplessness” is a real thing
Teamwork.
How to bring out creativity in groups.
The Six Thinking Hats
Edward de Bono
The White Hat
Only The Facts
● What do you know about
● What are the facts
● What do you need or want to know
● Where would you go to find out this
information
The Red Hat
Our Feelings
● What are you feeling now
● Which solution is best based on your
feelings
● What prejudices are present
● Do you have a gut feeling
● What does your intuition tell you
The Black Hat
The Devil’s Advocate
● What should you be cautious about
● Of what should you be careful
● What are the difficulties
● Why won’t this work
● What are the risks
The Yellow Hat
The Glass Half Full
● What is good about this
● What would be a positive outcome
● Can this be made to work
● What do you like about this
● What can be the value of this
The Green Hat
New Ideas
● Can you create another way to do this
● How would you solve this problem
● What other possibilities are there
● What are some other approaches to this issue?
● Can this be done in a more simple way?
The Blue Hat
The Process
● Summary of everything
● What’s next
● What is the action plan
● Outcome of the meeting
● Are we asking the right questions
Thanks For Listening!

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Creativity

  • 1. How To Be MORE CREATIVE @JoeZeoliSenior Website & Graphic Designer Miles Technologies
  • 2. Who can be creative? Creativity is not just for artists, musicians, writers, and designers. We are all creative, but the people who are known for it have spent time cultivating it, failing at it, and working at it
  • 3. Creativity The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination http://dictionary.reference.com/
  • 6. “But I’m more of a left brain person”
  • 7. “But I’m more of a left brain person” WRONG
  • 8. Traits that make us creative Why are some people more creative than others?
  • 9. Why is creativity so hard?
  • 10. Why is creativity so hard?
  • 11. Why is creativity so hard?
  • 12. Why is creativity so hard?
  • 13. Why do we have these preconceptions? Do we really need them?
  • 14. I don’t wanna grow up! How can we keep our child-like creativity? ● Our ideas about our surrounding become set in stone in our early adult life ● Kids are relatively unbiased; they don’t carry around many of the pre-conceptions that adults do ● They’re generally much less afraid to be embarrassed by their ideas
  • 15. That A HA! Moment. Our best ideas come in, what seems like a flash of inspiration
  • 16. What makes a good idea? Great ideas are built out of a collection of existing parts
  • 17. Life Outside The Box Convergent vs Divergent Thinking
  • 20. Can we make those connections easier? Absolutely!
  • 22. Practicing Divergent Thinking Lateral Thinking Puzzles Acting on an anonymous phone call, the police raid a house to arrest a suspected murderer. They don't know what he looks like but they know his name is John and that he is inside the house. The police bust in on a carpenter, a truck driver, a mechanic and a fireman all playing poker. Without hesitation or communication of any kind, they immediately arrest the fireman. How do they know they've got their man?
  • 23. Practicing Divergent Thinking Remote Associates Problems cottage - swiss - cake
  • 24. Practicing Divergent Thinking Remote Associates Problems opera - hand - dish
  • 25. Practicing Divergent Thinking Remote Associates Problems health - taker - less
  • 27. “The idea is that your creativity acts like a tortoise—poking its head out nervously to see if the environment is safe before it fully emerges. Thus, you need to create a tortoise enclosure—an oasis amongst the craziness of modern life—to be a safe haven where your creativity can emerge.” -John Cleese
  • 28. Have a ton of terrible ideas. The more ideas you can think of, the better chance you’ll have a good one.
  • 29. Have a ton of terrible ideas. The more ideas you can think of, the better chance you’ll have a good one.
  • 30. Step away and do something else. Anything else.
  • 31. Listen to or watch something funny. Laughter relaxes us.
  • 34. Break down the problem. Start small and work your way up.
  • 35. Break down the problem. Start small and work your way up.
  • 36. Give yourself restrictions. We aren’t good at making decisions.
  • 37. Ernest Hemingway Bet he could make an entire story in six words For sale: baby shoes, never worn
  • 38. Create a range of solutions. From a standard solution to wacky.
  • 39. Don’t be afraid of a blank canvas. Just put anything down.
  • 40. Don’t get discouraged “Learned Helplessness” is a real thing
  • 41. Teamwork. How to bring out creativity in groups.
  • 42. The Six Thinking Hats Edward de Bono
  • 43. The White Hat Only The Facts ● What do you know about ● What are the facts ● What do you need or want to know ● Where would you go to find out this information
  • 44. The Red Hat Our Feelings ● What are you feeling now ● Which solution is best based on your feelings ● What prejudices are present ● Do you have a gut feeling ● What does your intuition tell you
  • 45. The Black Hat The Devil’s Advocate ● What should you be cautious about ● Of what should you be careful ● What are the difficulties ● Why won’t this work ● What are the risks
  • 46. The Yellow Hat The Glass Half Full ● What is good about this ● What would be a positive outcome ● Can this be made to work ● What do you like about this ● What can be the value of this
  • 47. The Green Hat New Ideas ● Can you create another way to do this ● How would you solve this problem ● What other possibilities are there ● What are some other approaches to this issue? ● Can this be done in a more simple way?
  • 48. The Blue Hat The Process ● Summary of everything ● What’s next ● What is the action plan ● Outcome of the meeting ● Are we asking the right questions

Notes de l'éditeur

  1. "left-brained" is often said to be more logical, analytical, and objective, while a person who is "right-brained" is said to be more intuitive, thoughtful, and subjective. Roger W Sperry. - Came from a study about epileptics that had their brains split to relieve seizures New studies show now that analytical subjects, such as mathematics, are strongest when both sides are working together. corpus callosum Everyone is inherently creative, even subconsciously.
  2. "left-brained" is often said to be more logical, analytical, and objective, while a person who is "right-brained" is said to be more intuitive, thoughtful, and subjective. Roger W Sperry. - Came from a study about epileptics that had their brains split to relieve seizures New studies show now that analytical subjects, such as mathematics, are strongest when both sides are working together. corpus callosum Everyone is inherently creative, even subconsciously.
  3. Brian Bates out of sussex He did a very simple test. He asked various architects to name who, in their opinion, were the most creative architects in the field. He then asked those creative architects to tell him what they do from the moment they wake up to the moment they go to bed. He then went to the uncreative architects—without perhaps explaining that’s why he was talking to them—and asked them the same thing. Then he compared the two. He discovered two differences, and neither was to do with intelligence. Creative -knew how to play (child-like traits) & deferred decisions UNeasy feeling when a problem is unresolved.
  4. Table example
  5. Creative people know how to mute the volume on the frontal lobes (the buttoned-up, analytical portion of the brain), freeing the rest of the brain to make unexpected connections.
  6. Creative breakthroughs are often reported to emerge spontaneously, when the mind is distracted and not focusing on the problem at hand.
  7. Two different ways of looking at the world
  8. Set number of answers
  9. Evidence suggests mental stimulation improves brain function and reduces the risk of cognitive decline and related diseases
  10. Being in the right mindset changes everything for these
  11. Being in the right mindset changes everything for these
  12. Being in the right mindset changes everything for these
  13. Share your mistakes with your team
  14. Share your mistakes with your team
  15. Alice M. Isen
  16. Alice M. Isen
  17. Alice M. Isen
  18. 1. Set a timer 2. Commit to just a small task (that contributes to a larger goal)
  19. The white hat is neutral and objective - it’s only concerned with the facts Info can range from hard facts and figures to reporting how others feel about the topic (your feelings are red hat) Usually toward the beginning, not really for generating ideas
  20. Red suggests anger. It’s all about the emotional view Emotions give relevance to our thinking and fit that thinking into our needs and the context of the moment A hunch is a hypothesis based on intuition. Successful people usually have a feel for the situation. Red hat gives these feelings legitimacy
  21. Black is somber and serious. This hat is cautious and careful. Points out weaknesses Basis of critical thinking, what may be wrong or what might not fit Can question the strength of evidence
  22. Yellow is sunny and positive. It’s optimistic and covers hope Sometimes people don’t see the value in their own ideas, or value may get over looked. Something that didn’t seem interesting all of a sudden is very exciting. Need some sort of background or logic for positiveness.
  23. Green is for the growth of new ideas. energy Lay out alternatives and options Lateral thinking, divergent thinking Movement instead of judgement
  24. Blue sky above, overview Good to determine times to switch hats Not about the problem, but about the process