Submit Search
Upload
Fundamentals of Information Architecture Workshop
•
27 likes
•
2,866 views
Kate Simpson
Follow
Aslib Training slides for the Fundamentals of IA workshop run 2008-2009.
Read less
Read more
Business
Education
News & Politics
Report
Share
Report
Share
1 of 100
Recommended
Understanding Information Architecture
Understanding Information Architecture
Dan Klyn
UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!
Jayan Narayanan
The Five Pillars of Data Governance 2.0 Success
The Five Pillars of Data Governance 2.0 Success
DATAVERSITY
UI vs UX workshop
UI vs UX workshop
Inova LLC
UI and UX Design for Startups - Matin Maleki
UI and UX Design for Startups - Matin Maleki
Matin Maleki
Prototyping for effective UX
Prototyping for effective UX
Ran Liron
Elements of User Experience by Jesse James Garrett
Elements of User Experience by Jesse James Garrett
Open Journalism on the Open Web
UX Career Path - Tips to Designing Your Own Path
UX Career Path - Tips to Designing Your Own Path
John Labriola
Recommended
Understanding Information Architecture
Understanding Information Architecture
Dan Klyn
UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!
Jayan Narayanan
The Five Pillars of Data Governance 2.0 Success
The Five Pillars of Data Governance 2.0 Success
DATAVERSITY
UI vs UX workshop
UI vs UX workshop
Inova LLC
UI and UX Design for Startups - Matin Maleki
UI and UX Design for Startups - Matin Maleki
Matin Maleki
Prototyping for effective UX
Prototyping for effective UX
Ran Liron
Elements of User Experience by Jesse James Garrett
Elements of User Experience by Jesse James Garrett
Open Journalism on the Open Web
UX Career Path - Tips to Designing Your Own Path
UX Career Path - Tips to Designing Your Own Path
John Labriola
Data Visualization & Data Storytelling
Data Visualization & Data Storytelling
彭其捷 Jack
The UX Disciplines
The UX Disciplines
Nick Finck
UX Experience Design: Processes and Strategy
UX Experience Design: Processes and Strategy
CHI UX Indonesia
UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank
UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank
UX STRAT
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & design
Morgan McKeagney
Information Architecture Deliverables
Information Architecture Deliverables
Dushyant Kanungo
UX - User Experience Design and Principles
UX - User Experience Design and Principles
Peeyush Sahu CAPM®
Ux is not UI
Ux is not UI
Bruno Mendes
UX/UI Design 101
UX/UI Design 101
Jasmine Phan
Centerline Digital - UX vs UI - 050613
Centerline Digital - UX vs UI - 050613
Centerline Digital
What is UX?
What is UX?
David Carr
UX is Not Equal to UI Design
UX is Not Equal to UI Design
Rifat Talukder
Competitive User Experience Intelligence: A Primer
Competitive User Experience Intelligence: A Primer
Beverly Freeman
Abby Y Covert: An Information Architecture Portfolio
Abby Y Covert: An Information Architecture Portfolio
Abby Covert
The Elements of User Experience
The Elements of User Experience
brandextract
Icons and the Semiotics of Human Computer Interaction
Icons and the Semiotics of Human Computer Interaction
UTFPR
Basics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & Usability
Sebastian Waters
UX Design Workshop - Tableau CRM Edition
UX Design Workshop - Tableau CRM Edition
rikkehovgaard
What is User Experience Design?
What is User Experience Design?
Jacqueline (Jax) Wechsler
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Anna Dahlström
Information Architecture Workshop
Information Architecture Workshop
Peter Morville
Design your business
Design your business
Erik Roscam Abbing
More Related Content
What's hot
Data Visualization & Data Storytelling
Data Visualization & Data Storytelling
彭其捷 Jack
The UX Disciplines
The UX Disciplines
Nick Finck
UX Experience Design: Processes and Strategy
UX Experience Design: Processes and Strategy
CHI UX Indonesia
UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank
UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank
UX STRAT
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & design
Morgan McKeagney
Information Architecture Deliverables
Information Architecture Deliverables
Dushyant Kanungo
UX - User Experience Design and Principles
UX - User Experience Design and Principles
Peeyush Sahu CAPM®
Ux is not UI
Ux is not UI
Bruno Mendes
UX/UI Design 101
UX/UI Design 101
Jasmine Phan
Centerline Digital - UX vs UI - 050613
Centerline Digital - UX vs UI - 050613
Centerline Digital
What is UX?
What is UX?
David Carr
UX is Not Equal to UI Design
UX is Not Equal to UI Design
Rifat Talukder
Competitive User Experience Intelligence: A Primer
Competitive User Experience Intelligence: A Primer
Beverly Freeman
Abby Y Covert: An Information Architecture Portfolio
Abby Y Covert: An Information Architecture Portfolio
Abby Covert
The Elements of User Experience
The Elements of User Experience
brandextract
Icons and the Semiotics of Human Computer Interaction
Icons and the Semiotics of Human Computer Interaction
UTFPR
Basics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & Usability
Sebastian Waters
UX Design Workshop - Tableau CRM Edition
UX Design Workshop - Tableau CRM Edition
rikkehovgaard
What is User Experience Design?
What is User Experience Design?
Jacqueline (Jax) Wechsler
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Anna Dahlström
What's hot
(20)
Data Visualization & Data Storytelling
Data Visualization & Data Storytelling
The UX Disciplines
The UX Disciplines
UX Experience Design: Processes and Strategy
UX Experience Design: Processes and Strategy
UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank
UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & design
Information Architecture Deliverables
Information Architecture Deliverables
UX - User Experience Design and Principles
UX - User Experience Design and Principles
Ux is not UI
Ux is not UI
UX/UI Design 101
UX/UI Design 101
Centerline Digital - UX vs UI - 050613
Centerline Digital - UX vs UI - 050613
What is UX?
What is UX?
UX is Not Equal to UI Design
UX is Not Equal to UI Design
Competitive User Experience Intelligence: A Primer
Competitive User Experience Intelligence: A Primer
Abby Y Covert: An Information Architecture Portfolio
Abby Y Covert: An Information Architecture Portfolio
The Elements of User Experience
The Elements of User Experience
Icons and the Semiotics of Human Computer Interaction
Icons and the Semiotics of Human Computer Interaction
Basics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & Usability
UX Design Workshop - Tableau CRM Edition
UX Design Workshop - Tableau CRM Edition
What is User Experience Design?
What is User Experience Design?
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Viewers also liked
Information Architecture Workshop
Information Architecture Workshop
Peter Morville
Design your business
Design your business
Erik Roscam Abbing
UX strategy innovation
UX strategy innovation
THE MEME Design
2014-05-30 Design in Urban Food Systems
2014-05-30 Design in Urban Food Systems
Erin White
Kuali: The Customer Experience Cookbook
Kuali: The Customer Experience Cookbook
Kautsar Anggakara
From product to ecosystem
From product to ecosystem
Luca Rosati
Healthcare Infrastructure Summit: Human-Centred Services Design
Healthcare Infrastructure Summit: Human-Centred Services Design
designforcare
How to Create Unique Brand Experiences through Design-Driven Innovation
How to Create Unique Brand Experiences through Design-Driven Innovation
Paul Writer
Product Management Roles - Briefly Explained
Product Management Roles - Briefly Explained
Brainmates Pty Limited
Estratégias de Comunicação em Marketing
Estratégias de Comunicação em Marketing
TEMA1
The Power of Brand Strategy
The Power of Brand Strategy
Designit
Viewers also liked
(11)
Information Architecture Workshop
Information Architecture Workshop
Design your business
Design your business
UX strategy innovation
UX strategy innovation
2014-05-30 Design in Urban Food Systems
2014-05-30 Design in Urban Food Systems
Kuali: The Customer Experience Cookbook
Kuali: The Customer Experience Cookbook
From product to ecosystem
From product to ecosystem
Healthcare Infrastructure Summit: Human-Centred Services Design
Healthcare Infrastructure Summit: Human-Centred Services Design
How to Create Unique Brand Experiences through Design-Driven Innovation
How to Create Unique Brand Experiences through Design-Driven Innovation
Product Management Roles - Briefly Explained
Product Management Roles - Briefly Explained
Estratégias de Comunicação em Marketing
Estratégias de Comunicação em Marketing
The Power of Brand Strategy
The Power of Brand Strategy
Similar to Fundamentals of Information Architecture Workshop
Establishing a Common Ground for IA Practice and Education
Establishing a Common Ground for IA Practice and Education
Andrea Resmini
Establishing a Common Ground for IA Practice and Education
Establishing a Common Ground for IA Practice and Education
Andrea Resmini
Design d'Information
Design d'Information
Matthieu Mingasson
Knowledge management manifesto_mkwi2012_20120301
Knowledge management manifesto_mkwi2012_20120301
Jan Pawlowski
Open Source for Enterprise Search: Breaking Down the Barriers to Information
Open Source for Enterprise Search: Breaking Down the Barriers to Information
Lucidworks (Archived)
TCS Innovation Forum 2012 - Big Data Whodini
TCS Innovation Forum 2012 - Big Data Whodini
Tata Consultancy Services
Nttd interactive 20120601
Nttd interactive 20120601
Dana Helland
Making it real Connecting, collecting and creating knowledge in a virtual env...
Making it real Connecting, collecting and creating knowledge in a virtual env...
Elmi Bester
Info design presentation[1]
Info design presentation[1]
17elisem
Info design presentation2
Info design presentation2
17elisem
Info design presentation-3
Info design presentation-3
17elisem
hcid2011 - RED: a multi-disciplinary approach to experience design - Jarnail ...
hcid2011 - RED: a multi-disciplinary approach to experience design - Jarnail ...
City University London
Taming digital traces for informal learning dhaval
Taming digital traces for informal learning dhaval
Dhavalkumar Thakker
Knowledge management ppt @ bec doms mba genral
Knowledge management ppt @ bec doms mba genral
Babasab Patil
LEAD - Learning Design – Design For Learning -project presentation
LEAD - Learning Design – Design For Learning -project presentation
Teemu Leinonen
Serviceology research themes (working draft)
Serviceology research themes (working draft)
Yuriko Sawatani
EDIT 9990 Course Introduction & Overview
EDIT 9990 Course Introduction & Overview
Tonia A. Dousay
Apps are for Humans
Apps are for Humans
Jonathan Lupo
STI, MetaRational #2
STI, MetaRational #2
João Ramos
Information Architecture: Get Your Blue Prints in Order
Information Architecture: Get Your Blue Prints in Order
BusinessOnline
Similar to Fundamentals of Information Architecture Workshop
(20)
Establishing a Common Ground for IA Practice and Education
Establishing a Common Ground for IA Practice and Education
Establishing a Common Ground for IA Practice and Education
Establishing a Common Ground for IA Practice and Education
Design d'Information
Design d'Information
Knowledge management manifesto_mkwi2012_20120301
Knowledge management manifesto_mkwi2012_20120301
Open Source for Enterprise Search: Breaking Down the Barriers to Information
Open Source for Enterprise Search: Breaking Down the Barriers to Information
TCS Innovation Forum 2012 - Big Data Whodini
TCS Innovation Forum 2012 - Big Data Whodini
Nttd interactive 20120601
Nttd interactive 20120601
Making it real Connecting, collecting and creating knowledge in a virtual env...
Making it real Connecting, collecting and creating knowledge in a virtual env...
Info design presentation[1]
Info design presentation[1]
Info design presentation2
Info design presentation2
Info design presentation-3
Info design presentation-3
hcid2011 - RED: a multi-disciplinary approach to experience design - Jarnail ...
hcid2011 - RED: a multi-disciplinary approach to experience design - Jarnail ...
Taming digital traces for informal learning dhaval
Taming digital traces for informal learning dhaval
Knowledge management ppt @ bec doms mba genral
Knowledge management ppt @ bec doms mba genral
LEAD - Learning Design – Design For Learning -project presentation
LEAD - Learning Design – Design For Learning -project presentation
Serviceology research themes (working draft)
Serviceology research themes (working draft)
EDIT 9990 Course Introduction & Overview
EDIT 9990 Course Introduction & Overview
Apps are for Humans
Apps are for Humans
STI, MetaRational #2
STI, MetaRational #2
Information Architecture: Get Your Blue Prints in Order
Information Architecture: Get Your Blue Prints in Order
Recently uploaded
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
P&CO
Phases of Negotiation .pptx
Phases of Negotiation .pptx
nandhinijagan9867
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Roland Driesen
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Dipal Arora
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Exhibitors Data
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
rwgiffor
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Forklift Trucks in Minnesota
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
IlamathiKannappan
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Dave Litwiller
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
Recently uploaded
(20)
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
Phases of Negotiation .pptx
Phases of Negotiation .pptx
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Fundamentals of Information Architecture Workshop
1.
Information Architecture: Exploring
the Fundamentals Information Architecture: Exploring the Fundamentals 1 © Kate Simpson 2009
2.
Information Architecture: Exploring
the Fundamentals Cognitive Science Ethnography Sociology Industrial Design Instructional Design Organisational Behaviour Ergonomics Cognitive Psychology Anthropology Human Computer Interaction Computer Science Usability & UX Software Engineering Interface Design Programming Marketing & PR Technical Communication Artificial Intelligence Graphic Design Branding Object Modelling Writing & Editing Data Modelling Journalism Publishing Information Science Film & Media Data Management Indexing Librarianship Architecture Business Intelligence Knowledge Management Merchandising Business Analysis Teaching Abstracting Other: Project Management Linguistics Administration Law © Kate Simpson 2009 Management 2
3.
Information Architecture: Exploring
the Fundamentals The Day’s Plan... What is IA? Homepages Audiences & Users Heuristics Tea/Coffee Break Navigation & Labelling Information-Seeking Methods & Behaviours Heuristics Lunch Search & Search Results Heuristics Tea/Coffee Break Facets & Filters Metadata & Taxonomies 3 © Kate Simpson 2009
4.
Information Architecture: Exploring
the Fundamentals Introduction to IA n. information architecture 1. The structural design of shared information environments 2. The combination of organisation, labelling, search and navigation systems within websites and intranets 3. The art and science of shaping information products and experiences to support usability and findability 4. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape : Information Architecture for the World Wide Web - Peter Morville & Louis Rosenfeld (O’Reilly 3rd Edition 2007) ‘The Polar Bear Book’ 4 © Kate Simpson 2009
5.
Information Architecture: Exploring
the Fundamentals Introduction to IA document/data types, content objects, volume, structure content users context audience, tasks, needs, information seeking business goals, politics, behaviour, experience culture, technology, resources & constraints 5 © Kate Simpson 2009
6.
Information Architecture: Exploring
the Fundamentals Introduction to IA What Does That Mean? searching systems Go broader term Global Navigation language variant synonym Local Navigation node acronym Contextual Navigation related term related term narrower term Utility Navigation navigation systems semantic networks 6 © Kate Simpson 2009
7.
Information Architecture: Exploring
the Fundamentals Introduction to IA To Produce... Home | Your Account | Site Map | Help blueprints/site structures wireframes metadata schema & controlled vocabs 7 © Kate Simpson 2009
8.
Information Architecture: Exploring
the Fundamentals Introduction to IA Where Does IA Fit : IA vs Usability? They are interdependent; one cannot happen without the other... Your system isn’t “usable” if the information within it isn’t “findable” and Your information can’t be “findable” if the system isn’t “usable” 8 © Kate Simpson 2009
9.
Information Architecture: Exploring
the Fundamentals Introduction to IA Where Does IA Fit : IA + Usability vs UX? Peter Morville’s UX Honeycomb Jesse James Garrett’s Elements & Planes Richard Dalton’s Rainbow The Ultimate User Experience: Louis Rosenfeld & Jess McMullin’s Radial Disciplines 9 © Kate Simpson 2009
10.
Information Architecture: Exploring
the Fundamentals Introduction to IA Where Does IA Fit in the Organisation? Louis Rosenfeld’s Enterprise IA Roadmap But really it’s just about: 10 © Kate Simpson 2009
11.
Information Architecture: Exploring
the Fundamentals Introduction to IA Why Is It Important? 1. The cost of finding information 2. The cost of not finding information 3. The cost of build and re-build 4. The cost of training 5. Business intelligence/reporting 6. Cross-selling/integration 11 © Kate Simpson 2009
12.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part I A. Homepages Point of Homepages? What does this site do? Where should I start? Why am I here? Does it meet my needs? Exercise One: understanding the purpose of homepages 12 © Kate Simpson 2009
13.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part I A. Homepages What do you remember about the page? words you remember images you saw anything else that struck you 13 © Kate Simpson 2009
14.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part I B. Audience/User Analysis Why do people come to your site in the first place? Exercise Two: understanding your users 14 © Kate Simpson 2009
15.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part I B. Audience/User Analysis Exercise Two: understanding your users Creating Personas... 15 © Kate Simpson 2009
16.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part I C. Webpage Evaluation & Heuristics “Don’t Make Me Think!” : Steve Krug (New Riders 2nd Edition 2006) <- obvious obscure -> 16 © Kate Simpson 2009
17.
Information Architecture: Exploring
the Fundamentals C. Webpage Evaluation & Heuristics 17 © Kate Simpson 2009
18.
Information Architecture: Exploring
the Fundamentals C. Webpage Evaluation & Heuristics Is it clear what the site is about, what you can do and what the organisation does? Circle what you find Is there a clear starting point - does it emphasise highest priority tasks? Are there direct links (to help new vs frequent visitors?) Circle what you find Is it easy to spot where the About/Contact Us section is? Circle what you find Is it easy to scan or is there a lot of ‘clutter’? Circle an example of the ‘clutter’ Do the headings and labels make sense? Are they consistent in format, tense, meaning, size and design? Circle a bad example Is it clear what’s ‘clickable’ (ie. the hypertext links) on the page? Circle what you’re not sure is a link Do the images/photos have a purpose and are somehow connected to the site? Find a good & bad image example What feelings do the images give you when you look at them? Note them down for each website What words do you think of when you look at each of these websites? Note them down for each website 18 © Kate Simpson 2009
19.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part I Break: 11.15 - 11.30am 19 © Kate Simpson 2009
20.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II A. Navigation & Labelling Where Am I? What’s Here? Where Can I Go From Here? Global, Local, Contextual & Utility Process for creating a new structure Exercise Four: Navigation Stress Test 20 © Kate Simpson 2009
21.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II A. Navigation & Labelling courtesy of Flickr: http://www.flickr.com/photos/liesje/179184909/ 21 © Kate Simpson 2009
22.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II A. Navigation & Labelling 22 © Kate Simpson 2009
23.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II A. Navigation & Labelling Exercise Four: Navigation Stress Test 23 © Kate Simpson 2009
24.
Information Architecture: Exploring
the Fundamentals 24 © Kate Simpson 2009
25.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II B. Re-architecting a website content users context 25 © Kate Simpson 2009
26.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II B. Re-architecting a website context 1. Context Analysis business goals? funding? politics? culture? technology? intended audiences/target markets? why do we want them to come? what worked in the past? what didn’t? 26 © Kate Simpson 2009
27.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II B. Re-architecting a website users 2. User Analysis usage statistics & clickstreams search log analysis who is our audience & why are they coming? user surveys & questionnaires focus groups contextual enquiry/field studies persona development card sorting & user testing 27 © Kate Simpson 2009
28.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II B. Re-architecting a website content 3. Content Analysis content inventory/full audit content needs analysis document types & structure? metadata analysis taxonomies in use? labels used? groupings used? how will content be created & managed? 28 © Kate Simpson 2009
29.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II B. Re-architecting a website Home | Your Account | Site Map | Help blueprints wireframes metadata schema & controlled vocabs 29 © Kate Simpson 2009
30.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II C. Information Seeking Methods 1. Users tend to use keyword searching to retrieve the: example: A12345 Go... • Things you know you know, and • Things you know you don’t know example: Pensions 2. Users tend to browse an information space to retrieve the: State Old Age Pension (SOAP) Additional Pension • Things you don’t know you know (ie. that which you’ve forgotten), and Graduated Pension State Earnings-Related Pension Scheme (SERPS) • Things you don’t know you don’t know Contracting Out Calculations State Second Pension Other State Provision 3. A final information seeking behaviour is to ask another user/expert: • As a last resort after trying a search or after browsing, or • When the user is pushed for time 30 © Kate Simpson 2009
31.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II C. Information Seeking Behaviours It is rarely as simple as: User asks a question MAGIC! User receives answer It is more likely to be: Reformulate Query Query Search System Information Formulate Navigate Need Query Browse System Scan Success Results Ask A Person Examine Failure Documents 31 © Kate Simpson 2009
32.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II D. Navigation & Labelling Heuristics Exercise Five: ‘Click Fatigue’ Exercise Six: Consistent Labelling Exercise Seven: Chunking Decisions More on Labelling... 32 © Kate Simpson 2009
33.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II D. Navigation & Labelling Heuristics 33 © Kate Simpson 2009
34.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part II Lunch: 1pm - 1.45pm 34 © Kate Simpson 2009
35.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III A. Search searching systems Go 35 © Kate Simpson 2009
36.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III A. Search Simple vs Advanced Screens 36 © Kate Simpson 2009
37.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III A. Search Simple vs Advanced Screens 37 © Kate Simpson 2009
38.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III A. Search Simple vs Advanced Screens 38 © Kate Simpson 2009
39.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III A. Search Query Builders & Search Clarifying Features - type-ahead - spell-checkers - ‘Did You Mean...?’ - ‘Other People Searched For...’ or ‘Most Popular Searches...’ - ‘More Like This...’ - ‘Our Editors Suggest...’ - phonetic tools - stemming - natural language - controlled vocabularies 39 © Kate Simpson 2009
40.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III A. Search Type-ahead, eg: 40 © Kate Simpson 2009
41.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III A. Search Spell-checkers, eg: 41 © Kate Simpson 2009
42.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III A. Search Most Popular Searches, eg: 42 © Kate Simpson 2009
43.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III A. Search ‘More Like This...’ eg: 43 © Kate Simpson 2009
44.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III A. Search ‘Our Editors Suggest...’ (Best Bets) eg: 44 © Kate Simpson 2009
45.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III A. Search Stemming, eg: 45 © Kate Simpson 2009
46.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III B. Search Results Reformulate Query Query Search System Information Formulate Navigate Need Query Browse System Scan Success Results Ask A Person Examine Failure Documents 46 © Kate Simpson 2009
47.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III B. Search Results Which content components to display? How many to display? Sorting Clustering Facets & Filters (more later) Best Bets 47 © Kate Simpson 2009
48.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III C. Search Heuristics 48 © Kate Simpson 2009
49.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III C. Search Heuristics 49 © Kate Simpson 2009
50.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III C. Search Heuristics 50 © Kate Simpson 2009
51.
Information Architecture: Exploring
the Fundamentals Front-End IA : Part III C. Search Heuristics & Exercise Eight 51 © Kate Simpson 2009
52.
Information Architecture: Exploring
the Fundamentals C. Search Heuristics & Exercise Eight Is it clear how many results have been returned? Circle the best examples Are 'Best Bets' used and are they helpful/accurate to the search entered? Circle the best example Is there a feature available that allows you to find similar or related documents? If so, is it helpful and offer good suggestions? Circle good examples Are useful components displayed for each search 'hit' that help users scan and select the most appropriate result for them? Circle a good and bad example Are the results listed in a useful way? Can the user sort them differently? Circle the best sorting options Is it clear how recent or up to date the returned results are? Circle an example Is it possible to filter or narrow your results using any categories? Circle a good example 52 © Kate Simpson 2009
53.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification A. Fundamentals Metadata Taxonomies Facets & Filters Why back-end IA is fundamental to front-end IA 53 © Kate Simpson 2009
54.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification B. Metadata What is it? ‘Data about data’ ie. The stuff that describes a piece of data 54 © Kate Simpson 2009
55.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification B. Metadata 55 © Kate Simpson 2009
56.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification B. Metadata 56 © Kate Simpson 2009
57.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification B. Metadata : A Document Whether Microsoft or Apple - certain metadata is captured at the time of creation 57 © Kate Simpson 2009
58.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification B. Metadata UK Sales HR IT Operations Procedures Projects Intranet Replacement Project Initiation Document intranetPID08.doc 58 © Kate Simpson 2009
59.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification B. Metadata http://www.flickr.com/photos/daphnecys/780929870/ 59 © Kate Simpson 2009
60.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification B. Metadata 60 © Kate Simpson 2009
61.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification B. Metadata 61 © Kate Simpson 2009
62.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification B. Metadata 62 © Kate Simpson 2009
63.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification B. Metadata 63 © Kate Simpson 2009
64.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification B. Metadata http://www.flickr.com/photos/kishimoto/273501270/ http://www.flickr.com/photos/pickard/90251635/ 64 © Kate Simpson 2009
65.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification C. Controlled Vocabularies 65 © Kate Simpson 2009
66.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification C. Controlled Vocabularies folksonomies & free tagging Simple Equivalent Terms Synonym Rings Authority Files Hierarchical “Taxonomies” Thesauri Associative Terms Ontologies Complex 66 © Kate Simpson 2009
67.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification C. Controlled Vocabularies Synonym Rings from The Polar Bear Book 67 © Kate Simpson 2009
68.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification C. Controlled Vocabularies Authority Files Preferred Term from The Polar Bear Book 68 © Kate Simpson 2009
69.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification C. Controlled Vocabularies Taxonomies 69 © Kate Simpson 2009
70.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification C. Controlled Vocabularies Thesaurus 70 © Kate Simpson 2009
71.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification C. Controlled Vocabularies Ontology 71 © Kate Simpson 2009
72.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification D. Folksonomies & Free Tagging 72 © Kate Simpson 2009
73.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification D. Folksonomies & Free Tagging 73 © Kate Simpson 2009
74.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification D. Folksonomies & Free Tagging 74 © Kate Simpson 2009
75.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification Break: 3 - 3.15pm 75 © Kate Simpson 2009
76.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification E. Taxonomies What do we want our taxonomies to do? Findability: aid information retrieval 76 © Kate Simpson 2009
77.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification E. Facets & Filters 77 © Kate Simpson 2009
78.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification E. Facets & Filters 78 © Kate Simpson 2009
79.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification E. Facets & Filters 79 © Kate Simpson 2009
80.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification 80 © Kate Simpson 2009
81.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification 81 © Kate Simpson 2009
82.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification 82 © Kate Simpson 2009
83.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification 83 © Kate Simpson 2009
84.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification E. Facets & Filters To support the multiple information-seeking behaviours of users, websites have begun to invest in ‘faceted classification’ providing multiple paths to and from content; allowing users to “slice-and-dice” the content in as many ways as they need A very simplified example: Multicoloured Heel Height Brown High (over 3”) Black Colour Flat (under 1”) Mid (1” - 3”) All <black> boots, that are <mid-calf> with any <heel height> All <over-knee> boots, with a Mid-Calf Ankle Over-Knee heel height of <Mid (1”-3”)> in Boot Length any <colour> 84 © Kate Simpson 2009
85.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification E. Facets & Filters Another way of visualising facets is through the use of venn diagrams (again, using a very simplified example) of just three facets... All <black> boots, that are <mid-calf> and have a heel height of <Mid (1”-3”)> Colour <black> <Mid (1”-3”)> Heel Height All <black> boots, that are All <mid-calf> boots, with a heel <mid-calf> but with any <mid-calf> height of <Mid (1”-3”)> but in <heel height> any <colour> Boot Length 85 © Kate Simpson 2009
86.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification E. Facets & Filters Trees vs Buckets: 86 © Kate Simpson 2009
87.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification E. Facets & Filters Buckets: Digital Cameras Brand Canon Under £100 £100 - £200 3 to 4 Megapixels 4 to 5 Megapixels Sony ... 87 © Kate Simpson 2009
88.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification E. Facets & Filters Facets: Digital Cameras Brand Canon Sony ... Price Under £100 £100 - £200 ... Quality 3 to 4 Megapixels 4 to 5 Megapixels ... 88 © Kate Simpson 2009
89.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification E. Facets & Filters 89 © Kate Simpson 2009
90.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification E. Facets & Filters S.R. Ranganathan Five Laws of Library Science: 1. Books are for use 2. Every reader his/her books 3. Every book its readers 4. Save the time of the reader; save the time of the library staff 5. The library is a growing organism Colon Classification Who : Personality (ie. Subject or Topic) What : Matter (ie. Form or Physical Properties) How : Energy (ie. Process) Where : Space (ie. Location) When : Time (ie. Date) 90 © Kate Simpson 2009
91.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification E. Facets & Filters who when where when how where how what how what 91 © Kate Simpson 2009
92.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification E. Facets & Filters Faceted Categories Google-like UI Easiest to Use 23 8 Most Flexible 24 6 Helped You Learn More 31 1 Overall Preference 29 2 92 © Kate Simpson 2009
93.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification F. Taxonomies What do we want our taxonomies to do? Findability: browse & navigation structures 93 © Kate Simpson 2009
94.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification F. Taxonomies What do we want our taxonomies to do? Organise & Structure: distribute content 94 © Kate Simpson 2009
95.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification F. Taxonomies What do we want our taxonomies to do? Classify: auto-classification Author: Jane Bloggs Department: Marketing? Date: 22 Sept 2008 Document Type: Press Release? News Article? Subject: Environment? Climate Change? Recycling? 95 © Kate Simpson 2009
96.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification F. Taxonomies What do we want our taxonomies to do? See Patterns: infer relationships 96 © Kate Simpson 2009
97.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification F. Taxonomies What do we want our taxonomies to do? See Patterns: business intelligence / risk & opportunities 97 © Kate Simpson 2009
98.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification F. Taxonomies What do we want our taxonomies to do? Sense-Making: understand a domain / find common ground 98 © Kate Simpson 2009
99.
Information Architecture: Exploring
the Fundamentals Back-end IA : Content & Classification F. Taxonomies What do we want our taxonomies to do? Governance & Use: storage and management http://www.flickr.com/photos/girlleastlikelyto/378967564/ 99 © Kate Simpson 2009
100.
Information Architecture: Exploring
the Fundamentals Information Architecture: Exploring the Fundamentals Questions & Discussion: Taking this back to your organisation? Contact: kate@tangledom.com 100 © Kate Simpson 2009