1. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Ken Ishii
Media Format (film,
documentary, motion
graphics,
photography,
animation, graphic
design etc)
Synopsis of Idea
(content, narrative,
genre)
I have chosen to do a music video for this my final major project, the genre
of the music video I am doing is Deep House, the shots that I’ll be using
range from close up, extreme close up, mid shot, wide shot, extreme wide
shot etc. I will gather a few of my friends for this music video as my cast. I
will personally be the main camera man but I will be in several shots so I
will find an assistant camera man. I will also have to use one of my friends
cars to film the scenes in the car.
The setting I will be using for this music video are in Manchester City
Centre, various nightclubs and also in a car travelling to different
destinations. The story line behind this music video is that a bunch of
friends had saved up pennies and pounds to go to this night in Manchester,
they finally have all the money they needed and they drive to Manchester,
they get to Manchester too early because of their excitement so they
decide to go crazy in Manchester.
Target Audience?
(demographic NOT
age range)
My Target audience is for anyone who is interested in Deep House genre,
but it is also for anyone who lives in Manchester as I will be filming in
various notorious locations in Manchester like the Beetham Tower, The
Printworks, St Anns Square, The Hacienda etc
Target Audience
Needs?
The audience will wish to expect many things in a music video to a certain
genre. First of all the genre must match with the music video that is based
on, for example, for a Deep House music video, you would expect people
dancing, happy vibes, change of scene when the beat drops etc. They would
also expect some kind of story line in a music video, like some kind of
message behind a video. The audience will also expect a main character in
a music video.
How will your project
meet the needs of
your target audience?
(Make reference to
content you think will
appeal to your target
audience)
To meet my target audience needs. I will use a main character who loves
music and dances to any music that is on. A bunch of friends in a car on the
way to an event so they will all be very happy. I will be taking various shots
from different angles so I can switch it around to the beat of the music. Also
my music video has a story line of a bunch of friends who had saved up for
a night out in Manchester but they end up going crazy in Manchester.
What production
I will first of all gather up all the equipment and props I will need in a short

2. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Ken Ishii
techniques will you
use to realise your
project?
budget. Then I will have to contact friends so I will have a cast crew and
member for my music video ( Cameraman, Lighting, Runner, Casts etc)and
fill in a contact sheet just in case we lose any members during production.
Then I will start on my storyboard so I will have in mind how the shots will
work or even not work so I have time for improvements.
Then I will plan out every shot that I will need by every few seconds, like
the position of where the casts will be, what they are doing in the shot and
what camera angle is used for this shot. This will help me produce my music
video smoothly as I would have a plan and I wouldn’t have to improvise
each scene. Before going out to production, I will fill in a risk assessment of
each location we are going to and find out the telephone number for the
local authorities