Kevin A. Carter is the Senior Director of Diversity and Inclusion at Ahold USA and its operating companies, and is the founder of Inclusion Innovates. The Ahold USA D&I strategy aims to utilize its diverse associates to better serve customers by fostering business resource groups, utilizing collaborative technology, and improving cultural competence. Known as "Disruptive Inclusion", this strategy seeks to proactively recognize both similarities and differences in people to improve work environments, motivation, and innovation. Kevin also chairs diversity initiatives at the Society of Human Resources Management to develop new standards for the field of diversity and inclusion.