These 5 actions to take are key to creating a website that will actually contribute to your business. Take the time to do each one of these before you build or hire someone to create your website. Then you can use your website as an asset to your business and leverage that to greater revenues. If you don't do these things, you might as well throw your money away -- it's that simple.

1. Got
Passion?
Time to show it off on your website!
Kathryn Gorges
@SocialMktgDiva
@kagorges
www.linkedin.com/in/KathrynGorges

2. Roadmap
• What’s your website for?
• Who are you?
• Of what value are you to what target market?
• What do you want people to do?
• How will you leverage social media?
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 2

3. Website Confusion
• Why a website?
Why now?
• What do you want
to have happen?
• Expense vs.
Investment
• And then there’s
ROI !
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 3

4. Roadmap
• What’s your website for?
• Who are you?
• Of what value are you to what target market?
• What do you want people to do?
• How will you leverage social media?
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 4

5. Getting in touch with your Value
…the ripples vs. the drop
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 5

6. Your Unique Contribution
• Who are your competitors—that
you care about?
• What is their positioning (the gap
they’re going after)?
• What do they stand for?
• What do you do differently?
• What talents, skills, and experience
enable you to deliver on your
promise?
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 6

7. Effective Branding
Requires Value Clarity
• What are your talents and strengths?
• What are the strengths of your business?
• What inspires you?
• What value do you think your business delivers?
• What experience do you think people have of you?
• Of your business?
• What experience do you want them to have?
How do YOU want YOUR business to be remembered?
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 7

8. Roadmap
• What’s your website for?
• Who are you?
• Of what value are you to
what target market?
• What do you want people to do?
• How will you leverage social media?
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 8

9. Communicating your value
• Because of my qualifications…
 Talents, skills, experience
• And my commitment to…
 Inspiration, values, legacy
• My product/service can help you…
 Tactical contribution
• You will then be able to…
 Your promise
I bring my 15 years of marketing and sales experience and my commitment to
uncovering and leveraging your foundational inspiration and vision to help you
increase your visibility and make you irresistible to your market, growing your
business revenue.
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 9

10. Value Proposition Formula
• For (target customers) Who (have the
following problem) Our product is a
(describe the product or solution) That
provides (cite the breakthrough capability)
Unlike (reference competition), Our
product/solution (describe the key point
of competitive differentiation)
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 10

11. Your target customer
• What gap are you closing for your
customer?
• Why does your customer need you?
• Why does your customer want you?
• What would your customer do
without you? Would they miss you?
• Customer driven or customer
focused?
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 11

12. Roadmap
• What’s your website for?
• Who are you?
• Of what value are you to what target market?
• What do you want
people to do?
• How will you leverage social media?
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 12

13. Calls to Action — CTAs
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 13

14. Value and CTA
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 14

15. Roadmap
• What’s your website for?
• Who are you?
• Of what value are you to what target market?
• What do you want people to do?
• How will you leverage
social media?
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 15

16. Your Social Media Strategic Plan
• Identify your brand and persona
• Develop a cohesive look and tone
for your brand persona
• Choose social media platforms
based on your desired connections
• Take on a role: Resource?
Inspirer? Coach? Teacher? Critic?
Connector?
• Create content that carries your
value—and supports your brand
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 16

17. Roadmap
• What’s your website for?
• Who are you?
• Of what value are you to what target
market?
• What do you want people to do?
• How will you leverage social media?
© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 17

18. Got
Passion?
Time to show it off on your website!
Kathryn Gorges
@SocialMktgDiva
@kagorges
www.linkedin.com/in/KathrynGorges