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  1. 1. ConvoGlass<br />AzraBeganovic<br />Bryan Kosusnik<br />Nick Pugleasa<br />Eryn Swain<br />Kaila Swain<br />
  2. 2. ConvoGlass<br />Introduction<br />
  3. 3. Concerns Today<br />Shift toward Health<br />Simplicity in Life<br />Due to lack of time<br />Complex products<br />
  4. 4. ConvoGlass<br />Executive Summary<br />
  5. 5. Overview<br />Research<br />45% interested in product<br />Little Competition<br />The Ideal Consumer<br />ConvoGlass<br />Pricing (Combination)<br />Promotional Strategy<br />International Selling<br />
  6. 6. ConvoGlass<br />Marketing Research<br />
  7. 7. 30 Questions<br />241 Participants<br />Web-based<br />KwikSurveys.com<br />Simplicity<br />Calculations<br />
  8. 8. Errors<br />Spelling<br />“Slightly Interested”<br />More Visuals<br />Limitations of Current Products<br />Transitions lenses<br />
  9. 9. Analysis<br />Exported from Online<br />Microsoft Excel<br />Charts and graphs<br />Calculations<br />
  10. 10. Results<br />38% Male, 62% Female<br />45% Interested<br />Stronger Female Interest<br />
  11. 11. Price Range<br />Ideal Range<br />Our Range<br />Higher Value<br />Slightly Above Range<br />
  12. 12. Rating<br />Above Average<br />Good Product<br />Room to Improve<br />
  13. 13. Improvements and<br />Suggestions<br />Expansion<br />Tractors<br />Businesses<br />Campers<br />House Windows<br />Cheap Product<br />Legality<br />Unnecessary Purchase<br />Feedback<br />
  14. 14. ConvoGlass<br />Competition<br />
  15. 15. Competition<br />New Product<br />Competing Against Substitute Goods<br />Window Tinting<br />Sun Visors<br />Sunglasses<br />
  16. 16. Competition In the Future<br />As Knowledge/Availability grows, so Will Demand<br />New Directions for Product<br />To Stay Ahead of Competition<br />
  17. 17. ConvoGlass<br />The Consumer Profile<br />
  18. 18. The Ideal Consumer<br />Vehicle Owner<br />Finds Automatic Tinting Valuable<br />Can Afford The Product<br />Is Aware of the Benefits<br />
  19. 19. Family Life Cycle Stage<br />Female<br />Age<br />Average Age of 38.73 Years Old<br />Target Market: Ages 34 to 44<br />Aging Due to UVA and UVBRays<br />Family<br />Likely to be Married<br />Likely to Have Children<br />Drive Larger Vehicles (SUVs and Minivans)<br />
  20. 20. Household Income<br />Average HHIGreater than $100,000<br />More Likely to Purchase Luxury Items<br />Convoglass is Luxury<br />Less Expensive Vehicles<br />Next Target Market<br />
  21. 21. ConvoGlass<br />Marketing Mix: Product<br />
  22. 22. ConvoGlass<br />Vehicle Glass Adhesive<br />PhotochromicShield<br />Automatically Adjusts to Light Conditions<br />Reaction in Micro-Seconds<br />Reduces Glare<br />Protects from Harmful UV Rays<br />Legal in All 50 U.S. States<br />
  23. 23. How it Works<br />Shield Consists of Special Dyes<br />React to UV Exposure<br />Baked Into Adhesive Strips During Production<br />Allows for the Right Amount of Sun to Penetrate<br />Darker Transparency—UV Exposure is High<br />Lighter Transparency—UV Exposure is Low<br />
  24. 24. Production & Application<br />Adhesive Sheets with Special Dyes Baked in<br />48 Inches by 50 Feet<br />Packaged in Canisters for Protection<br />Simple Application<br />Heat Adhesive Sheet–Transfers Special Dyes from Sheet to Windshield<br />
  25. 25. ConvoGlass<br />Marketing Mix: Price<br />
  26. 26. Pricing Strategy<br />Combination<br />Sales-Oriented<br />Customer-Oriented<br />Price Penetration<br />Lowest Range<br />Odd Pricing<br />
  27. 27. Costs & Profits<br />Cost<br />$3.00 per Square Foot<br />$600 per Sheet Plus $5.00 for Transportation<br />Sell to Retailers<br />$700<br />Suggested Retailer Price<br />$149.99 per Windshield<br />Including $34.99 Installation Cost<br />
  28. 28. ConvoGlass<br />Marketing Mix: Place<br />
  29. 29. Distribution<br />Selective Distribution<br />Reputable, Trustworthy Car Repair Shops<br />“ConvoGlass Certification”<br />Disadvantages<br />Contradicts Sales-Orientation Strategy<br />Limits Product Exposure<br />Advantages<br />Control Image and Flow of ConvoGlass<br />Assure Satisfaction and Quality to Consumer<br />Competitive Advantage to Retailers<br />
  30. 30. Logistics Management<br />VMI Systems Monitory Inventory <br />Levels and Merchandise is Sent down<br /> the Supply Chain when Inventories reach<br /> reorder points <br />Retailer<br />End Consumer<br />ConvoGlassInc. Manufacturing<br />Distribution Center<br />EDI Systems Facilitate the Flow of<br /> Information throughout the<br /> Supply Chain<br />
  31. 31. ConvoGlass<br />Marketing Mix: Promotion<br />
  32. 32. Push Promotions<br />Logic<br />Personal Selling<br />Drawing to Win Trip to Australia<br />ConvoGlass Promotional Events at High Performing Retailers<br />Manufacturer Offers Sales Incentives<br />Retailer Increases Sales of Product<br />Consumer Purchases Product<br />
  33. 33. Pull Promotions<br />Logic<br />Sales Promotions<br />Promotional Events<br />Manufacturer Mail-in Rebate<br />Paid Advertisements<br />Print<br />Internet<br />TV/Radio Commercials<br />Manufacturer: Promotion Focused on End Consumer<br />Consumers Demand Product From Retailers<br />Retailers Demand Product from Manufacturer<br />
  34. 34. Magazine Advertisements<br />
  35. 35. ConvoGlass<br />International<br />
  36. 36. Australia<br />Exporting<br />1 to 1 Exchange Rate<br />Benefits<br />Sunny Climate<br />UV Exposure<br />Number of Drivers<br />Few to No Language Barriers<br />Minimal Changes Needed to Overall Marketing Mix<br />
  37. 37. ConvoGlass<br />Summary<br />
  38. 38. Conclusion<br />Research<br />45% Interested in Product<br />Little Competition<br />The Ideal Consumer<br />ConvoGlass<br />Pricing (Combination)<br />Promotional Strategy<br />International Selling<br />

Notes de l'éditeur

  • Sunglasses $295