An intro to Social Media for people new to the conversation.

1. Wala`au Media
“Old Media’s not dead, it
just has to be Google-ized”
- cnet.com

2. Social Media

3. Social Media
What is it ?
Why do I need to be part of this conversation?

4. Social Media is…
Content
Shared electronically
Socially

5. Social Media is…
Content
(Anything)
Shared electronically
(Phone, Computer, even automatically)
Socially
(by anyone)

7. “I don’t understand
this Social Media Stuff”
Social Media is like a business cocktail reception,
without the time constraints.
Business Cocktail party Advice
•Meet people and start conversations
•Answer Questions and help others
•Ask Questions - trust others’ advice

9. Social Media = Cocktail Party
•Become a real member of the community
•Add value to the community ask and
answer questions
•More effective than live cocktail parties
No boundaries of time or space,
Other people can listen in easily

10. How is it
different for a
business?

11. Typical Social Media Exchange
Person
Shares Content
using Phone or computer
via Social Media
to any number of people

12. Typical Social Media Exchange
Person
Shares Content
using Phone or computer
via Social Media
to any number of people

13. Company
Shares Content
using Phone or computer
to Company Blog
Content spread automatically over Social Networks
www. Drive people to your website.com

14. Company
Shares Content
using Phone or computer
to Company Blog
Content spread automatically over Social Networks
www. Drive people to your website.com

15. You produce useful
and interesting content
The world comes to you.

16. You produce useful
and interesting content
The world comes to you.

18. Social Media offers
Direct Communication
between
The Customer and Your Company.

19. OK, that’s the Basics
Now let’s
GO DEEP

20. OK, that’s the Basics
Now let’s
GO DEEP

21. Social Media is Inbound Marketing

22. Social Media is Inbound Marketing
• Social Media helps with Search Engine Optimization
•Social Media promotes your blog
•Social Media is Permission Centric
•The conversation has already begun . . .

23. Rethinking Marketing

24. Rethinking Marketing
Outbound Marketing
•Te le m a r ke t i ng
•Tr ade Sh ow s
•Di r e ct M a il
•Em ai l B la s t s
•O nl i n e a ds
•P r i nt A d s
•T V /Rad i o A ds
This is Push Marketing
•One way Dialog
•Interruption Marketing

25. Problem:
People can opt out

26. Problem:
People can opt out
And. . . you get lost in the noise.

27. The New Way

28. The New Way
Inbound Marketing
Blogging
Social Media
RSS
Free Tools / Trials
Viral Videos
Search Engine Optimization
People are connecting, sharing, talking
& helping each other like never before.

29. The Formula

30. The Formula
•Create Good Content
•Useful Educational Entertaining
•Pictures, Videos. Stories, Inside Info, Articles, Websites
•Anything and Everything
•With smart use of Keywords and Links
•Frequent & Consistent •Frequent & Consistent •Frequent & Consistent

32. Post to a Blog
Automate Sending to Social Media
Listen
Engage
Get involved in the conversation

34. Optimize Your Website
Keyword Usage
MetaTags
Cross-links
Search Engine Friendly

36. ROI
Data collection on Site
Analytics

37. WHAT DOES WALA`AU MEDIA DO?

38. WHAT DOES WALA`AU MEDIA DO?
•Work with you to find out where your target customer is.

39. WHAT DOES WALA`AU MEDIA DO?
•Set-up and seed your Social Media Network

40. WHAT DOES WALA`AU MEDIA DO?
•Set up your content delivery System

41. WHAT DOES WALA`AU MEDIA DO?
•Work with your web designer to integrate your blog
or
•Set-up an external blog with unique URL

42. WHAT DOES WALA`AU MEDIA DO?
•Coach your staff on appropriate content

43. We also offer
Ongoing support
and
Ghost Writer programs

45. CONTENT
BLOG
SOCIAL
NETWORKS
WEBSITE

46. Where does this fit into my marketing plan?

50. Wala`au Media
Randy Botti
808-557-9857
walaau.media@gmail.com / www.walaaumedia.com