NTEN Content Strategy Part I: Getting Started
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You understand how important your organization’s content is, but you need to be able to convey your passion and expertise across departments so that everybody’s working toward the same goal. In this webinar, we’ll establish a common definition of content strategy for nonprofits – what it is and what it is not – and cover how you can create and manage a content strategy within your organization without burning out.
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NTEN Content Strategy Part I: Getting Started
- 1. Content Strategy for Nonprofits, Part 1 Content First: Becoming Your Own Champion
- 2. Michaela Hackner Director of Content Strategy, Forum One Brett Meyer Lead Strategist, ThinkShout
- 4. The “official” definition…. What is Content Strategy? “Planning for the creation, delivery, and governance of useful, usable content.” - Kristina Halvorson, Brain Traffic
- 5. Another definition What is Content Strategy? 1.1. Who are we? 2.2. Whom we are speaking to? 3.3. What do we want to say? 4.4. How do we say it? 5.5. When / where do we say it? - Ahava Leibtag
- 7. Why Bother? Why is it Important?
- 12. Make friends
- 13. Start doing it
- 18. Mutual Q & A
- 19. Resources
- 20. ● Epic List of Content Strategy Resources | Jon Colman ● The Digital Crown: Winning at Content on the Web | Ahava Leibtag ● Content Strategy at Work | Margot Bloomstein ● Storymapping, A Macgyver Approach to Content Strategy | Donna Lichaw & Lis Hubert ● Nicely Said | Nicole Fenton & Kate Kiefer Lee ● GatherContent’s Blog ● Content First User Experience | Steph Hay ● How to Implement a Content First Workflow | Chromatic ● MailChimp’s Style Guide ● A Great Content Strategy’s Anatomy | Search Engine Journal
- 21. Giveaway!
- 22. GatherContent 1- year subscription! How many times have you been waiting on a colleague or copywriter to hand over the content your project needs — or had a team mate trying to make sense of a big, badly-formatted Word document when they are pasting content into the CMS? What if you could avoid the usual headaches on your web projects? GatherContent is a content-first solution that helps organisations and their staff plan, organise and collaborate on website content. Pre-CMS.