Is snapchat app is really good as a marketing tool among youngsters for the promotion of products or to make a brand name of the organization.

1. SNAPCHAT

2. Snapchat History
Launched in Sept
2011 as an iPhone
app called Picaboo,
after long attempts of
34 projects.
Founded by Bobby
Murphy, Evan
Spiegel while they
were studying at
Stanford University.
People’s loved it
because it was
very quick than
MMS messages

3. About Snapchat & Value Proposition
Select your target audience.
Research your audience.
Benchmark online value proposition.
Define your online value proposition.
Communicate online value propositions.
Deliver, review and improve.
Other relevant resources of value to the brand.
• Photo or video sharing app where the pictures expire in 1-
10s. You can also edit photo or video in the photo gallery.
• User can also add the photo/video Snap to their “Story”.
• User can also type messages to friends within the Snapchat
app using chat feature and also sends a Chat message to a
friend.

4. Canadian Data
SnapChat has 100 million daily active users in which 41% of
Canadians teens are using Shapchat and total Canadian
users are 17.3 million approx.

5. Demographic Breakdown
45% of Snapchat's
adult users are
between 18 and 24
6% of Snapchat's
users are between
55 and 64
1% of Snapchat's
users are between
65+
10% of Snapchat's
users are between
45 and 54
26% of Snapchat's
users are between
25 and 34
13% of Snapchat's
users are between
35 and 44

6. Demographic Breakdown
• 70% of Snapchat users are
women.
• 18% of all iPhones owners use
Snapchat.
• 400 Million Snaps every day.
• 4 Billion Daily video views.
• 1 Billion Story views every day.
• 60 Million Monthly visitors
• Maximum numbers of Snapchat
online adults are in Ireland i.e.
52%

7. Snapchat Rankings &
Backlinks
Unique Backlinks: 2,305
Total Backlinks: 29,930
Google Pages Indexed: 432
Google backlinks: 531
Twitter Followers: 1.02 M
Facebook Likes: 5,288
Google PR: 6
Alexa Rank: 6,655
Quantcast rank: 23130
Domain Authority: 80

8. Why would an organization want
to use Snapchat?
• Snapchat is basically young target market, it
allows organizations to deliver and offer discount
coupons within seconds. Moreover, coupon
snaps not only reward customers but they also
provide incentive to bring them back for more.
• Organizations use to encourgae fans from other
social media apps/websites, to add brands on
snapchat and get their followers, friends to add
organization as well.
• Organizations can track subscribers with hashtag
that reinforces the organization

9. Optimal Days/Times to Post
Best Time: 1pm - 4pm result in the
highest average click through.
Peak Time: Wednesdays 3 pm
Weekends: Before 8am to
after 8 pm

10. Popularity
Snap chat is one of the best platform for to make
a brand name of the organizations among young
generation.
Few Organization who use Snapchat:
McDonald's, Taco Bell, Mondelez/Sour Patch
Kids, General Electric, National Basketball,
Rebecca Minkoff, Heineken, HBO/Girls, The
Association of Surfing Professionals, WWE,
GrubHub.

11. Tracking Tools for Snapchat
Tools which are able to track and monitor
Snapchat
• mSpy $39.99
• FlexiSpy $149.99
• SpyEra $149.99
• WebWatcher $99.99

12. B2B or B2C Organization
Snapchat is good for B2B
than B2C organizations
because:
Organizations target audience
(or some subset of it) is active
on Snapchat.
Snapchat is location-specific.
Snapchat strategy is part of a
larger, omni-channel campaign
for organizations.

13. Organization Using Snapchat
Taco Bell is using snapchat for promotion,
they created a dedicated team of two twenty-
something’s, the team craft content
specifically for the “Stories” section of the
platform thrice a week and a bid to keep its
audience engaged, they talk to Taco Bell’s
fans in the language they
understand. Then team
members offer them a mix
of real-time and more
thought-out content —
and they speak fluent emoji. (Dua, 2015)

14. Costs to use snapchat for
organizational purposes
Cost is basically depend on the organization
strength, geographical locations, products. For
instance, McDonalds use snap chat for promotion.
McDonalds locations are throughout the world and
each country have different locations, so each
locations they hire a different set of teams who work
for different locations which increases the labour &
infrastructure cost. If the organization is small like
one restaurant, then only one member will promote
that restaurant on snapchat like, that member post 5
coupons or menu images or commercial videos a
day. As, in case of McDonalds every country’s
individuals have different taste so different products,
its expensive.

15. Resources for markering on
Snapchat
Blog Post
“Snapchat for ... Marketing? What the Curious Should
Know” click here or visit goo.gl/GHwqfc
Some marketing strategies for business promotion on
snapchat on blog and video tutorial:
Video Tutorial
“Snapchat for Business Marketing - What is Snapchat? Do
Businesses use Snapchat for marketing? click here or visit
goo.gl/tkfZVo

16. References
• Snapchat Law Enforcement Guide. (2015, June 01). Retrieved from www.snapchat.com:
https://www.snapchat.com/static_files/lawenforcement.pdf
• Dua, T. (2015, Aug 13). Inside Taco Bell's Snapchat strategy. Retrieved from digiday.com:
http://digiday.com/brands/inside-taco-bells-snapchat-strategy/
• Greenfield, M. (n.d.). Share of mobile teen internet users in selected countries who are
active Snapchat users as of 1st quarter 2015. Retrieved from www.statista.com:
http://www.statista.com/statistics/321076/leading-snapchat-market-teens/
• Hoelzel, M. (2015, June 25). UPDATE: A breakdown of the demographics for each of the
different social networks. Retrieved from www.businessinsider.com:
http://www.businessinsider.com/update-a-breakdown-of-the-demographics-for-each-of-
the-different-social-networks-2015-6
• IV, J. S. (2014, Aug 27). Snapchat Nabs $10 Billion Valuation, Doesn't Think It's Very
'Exciting'. Retrieved from observer.com: http://observer.com/2014/08/snapchat-nabs-10-
billion-valuation-doesnt-think-its-very-exciting/
• Leber, H. (2014, March 25). 14 Ways Brands can use Snapchat. Retrieved from
www.slideshare.ne: http://www.slideshare.net/hankleber1/brands-and-snapchat-14-
ideas?qid=7278aaf1-f063-4c24-a38c-d5855457058f&v=default&b=&from_search=6
• Look, D. (2015, July 09). Can snapchat work for b2b. Retrieved from relevance.com:
http://relevance.com/can-snapchat-work-for-b2b/
• Smith, C. (2015, Sept 23). By the numbers: 60 Amazing snapchat stats. Retrieved from
expandedramblings.com: http://expandedramblings.com/index.php/snapchat-statistics/
• TOP SNAPCHAT TRACKING APPS 2015. (n.d.). Retrieved from www.toptrackingapps.com:
http://www.toptrackingapps.com/best-snapchat-spy/