JTA Results: Interest
• The Website received 78,264 visits and 170,644 page
views from May through August 2007.
• The YouTube videos have received 165,335 to date with
the favorite being the virtual ride video with 74,748
views to date.
• Flickr photos have been viewed 102,101 times to date.
• Of the initial 22 sites identified, 12 covered the ride,
including, which was a high-value since its reach was
target audience Theme Park Insider.
• The campaign received 50 links from unique Web sites,
30 of which were from coaster enthusiast sites.