Brief history about mobile marketing

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Brief history about mobile and mobile marketing. First phone, first mobile devices, first SMS, first SMS campaign, future devices.

Business Technologie

Brief History of Mobile Marketing
Kamil Mehmet ÖZKAN
Saturday, September 21, 13

1876 First
telephone
introduced
by Alexander
Gramham
Bell
Saturday, September 21, 13

1973 First mobile
portable handset
invented
Saturday, September 21, 13

1992 First text message sent from
computer to mobile phone
Saturday, September 21, 13

1993 First Mobile phone that both
sends and recieves texts introduced
Saturday, September 21, 13

2003 First
commercial
mobile SMS
Launches.
Short codes
introduced
for used with
text message
marketing
Saturday, September 21, 13

2005 Nike and Pontiac launch SMS
campaigns
Saturday, September 21, 13

2007 2.4 Billion SMS users worldwide
Texting is embraced (Avarage monthly text 218,
outnumber calls 213)
Saturday, September 21, 13

2010 Quick response (QR) codes start being used in mobile
marketing.
Cambridge dictionary adds “text” as a verb.
Saturday, September 21, 13

2011 Mobile marketing becomes a 14
Billion dolar industry.
Saturday, September 21, 13

2013
Android and iOs dominate market.
Square like payment apps become popular.
Mobile ﬁngerprinting to secure payments.
Same day shipping through Amazon and eBay
AR become popular.
Saturday, September 21, 13

2014 Mobile internet
usage will overtake
desktop internet
usage
Saturday, September 21, 13

2015 Mobile marketing will
generate 400 Billion $ in
sales.
Retailers and Marketers will
spend 19.8 Billion $
Saturday, September 21, 13

Beyond mobile phones
and tablets there will be
30 Billion connected
devices in 2020 and most
of them will mobile.
Saturday, September 21, 13

Thanks!
Kamil Mehmet ÖZKAN
www.kamilmehmetozkan.com
@kamilozkan
Saturday, September 21, 13

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Brief history about mobile marketing

1. Brief History of Mobile Marketing Kamil Mehmet ÖZKAN Saturday, September 21, 13

2. 1876 First telephone introduced by Alexander Gramham Bell Saturday, September 21, 13

3. 1973 First mobile portable handset invented Saturday, September 21, 13

4. 1992 First text message sent from computer to mobile phone Saturday, September 21, 13

5. 1993 First Mobile phone that both sends and recieves texts introduced Saturday, September 21, 13

6. 2003 First commercial mobile SMS Launches. Short codes introduced for used with text message marketing Saturday, September 21, 13

7. 2005 Nike and Pontiac launch SMS campaigns Saturday, September 21, 13

8. 2007 2.4 Billion SMS users worldwide Texting is embraced (Avarage monthly text 218, outnumber calls 213) Saturday, September 21, 13

9. 2010 Quick response (QR) codes start being used in mobile marketing. Cambridge dictionary adds “text” as a verb. Saturday, September 21, 13

10. 2011 Mobile marketing becomes a 14 Billion dolar industry. Saturday, September 21, 13

11. 2013 Android and iOs dominate market. Square like payment apps become popular. Mobile ﬁngerprinting to secure payments. Same day shipping through Amazon and eBay AR become popular. Saturday, September 21, 13

12. 2014 Mobile internet usage will overtake desktop internet usage Saturday, September 21, 13

13. 2015 Mobile marketing will generate 400 Billion $ in sales. Retailers and Marketers will spend 19.8 Billion $ Saturday, September 21, 13

14. Beyond mobile phones and tablets there will be 30 Billion connected devices in 2020 and most of them will mobile. Saturday, September 21, 13

15. Thanks! Kamil Mehmet ÖZKAN www.kamilmehmetozkan.com @kamilozkan Saturday, September 21, 13

Brief history about mobile marketing

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