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  1. 1. Introduction Mypeepal Technologies Pvt. ltd. Applications Portals Consultancy • B2C -Developed 550 apps • Content /App Portals • Mobile Education • www.Ghugni.com • Revenue Stream at Metro • B2B App Development Portals/Stores Consultancy Expert in the space of Mobility and mobile ecosystem, delivering value and content through innovative applications by understanding the consumer trends, behaviors and needs.
  2. 2. Opportunity and Market Size 20/12/2013 New Abode. VAS MyPeepal Tech
  3. 3. User behavior Proportion of apps used only once 90% 27% 80% 26% 70% 25% 60% 24% 50% 23% 40% 22% 30% 21% 20% 20% 10% 0% Prefer mobile application Prefer mobile web 16% The mobile app ecosystem isn’t poised to decline any time soon. 62 % of users had experienced a crash, freeze or error with an app or apps. 47 % have seen slow launch times. 40 % said they’ve tried an app that would simply not launch at all. Take Away – Customer Experience will be the Key. Focus on Customer experience. Customer Retention Reason for using application 20/12/2013 Convenience 55% Faster 79% Easier to browse Retry Once 48% New Abode. VAS MyPeepal Tech Retry thrice 40%
  4. 4. Top five markets by share of global smart phone sales 2011 market share 2012 market share 2016 market share Growth 2011-16 70.00% 60.00% Smartphone is the future of world market Future is India, Brazil, U.K. & China 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% China USA India 2012 market share Brazil United Kingdom Rest of World 2016 market share Future Operating System Android. iOS, WIndows 80.00% 60.00% 40.00% 20.00% 0.00% *IDC 20/12/2013 New Abode. VAS MyPeepal Tech
  5. 5. Mobile users and Apps users –region specific %age of mobile web users 80% 70% 60% 50% 40% 30% 20% 10% Target Market Asia Pacific, Europe Middle East 0% 50% Users of mobile apps worldwide by region 2012-2017 according to Portio Research 2012 1.2 billion 45% 40% 35% 30% Users of mobile apps worldwide by region 2012-2017 according to Portio Research 2013 N/A 25% 20% 15% Users of mobile apps worldwide by region 2012-2017 according to Portio Research 2017 4.4 billion 10% 5% 0% Asia Pacific 20/12/2013 Europe North America Middle East & Africa Latin America New Abode. VAS MyPeepal Tech
  6. 6. Mobile behavior in United States, EU5 and Japan. Percent of total mobile audience (Age 13+) United States Europe Japan 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Capture the Behavior of People, Capitalize the untapped potential of market 20/12/2013 New Abode. VAS MyPeepal Tech
  7. 7. US consumers’ favorite mobile activities and preferences for accessing the activity via app or browser 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Focusing on content as per the shown trend. Usually U.S. trend is being followed across the world. Participated 20/12/2013 Prefer apps New Abode. VAS MyPeepal Tech Prefer browser
  8. 8. Activities performed by smart phone users at least once a month, according to Nielsen 120% Customized service for each country as per the given trend. 100% 80% SMS Web browsing Email 60% Social networking Apps Streaming music 40% Instant messaging Video/ mobile TV 20% 0% Australia 20/12/2013 Brazil China India Italy Russia South Korea New Abode. VAS MyPeepal Tech Turkey UK US
  9. 9. App Downloads 700 600 Consumers are less and less willing to pay up-front for apps, so app publishers have to consider other ways to try to make money, either via advertising or in-app 500 purchasing. 400 In 2013 there will be Application Download - 81.4 billion Free Apps – 90% 300 In 2016 Application Download – 309.6 billion Free Apps – 93% 200 100 Conclusion : Advertisement Revenue will be the key 0 2011 2012 Free downloads 2013 2014 Paid-for downloads 2015 2016 Total downloads * Source Gartner 20/12/2013 New Abode. VAS MyPeepal Tech
  10. 10. The lion’s share of revenues go to fewer and fewer big publishers. 35 30 Numbers 25 20 Apple iPhone 15 10 Apple iPad 5 Google Play 0 10% of app store 10% of app store 10% of app store 10% of app store downloads revenues downloads revenues Nov-12 Jan-12 Number of applications responsible for 10% of revenues and Downloads in Apple store and Google play according to Disimo • 50 % of app revenues are shared between just 25 developers. • Of the top 25 grossing developers – for paid downloads and in-app purchases, all bar one (Pandora with its Pandora Radio app) are game developers. New • Zynga, Electronic Arts, Disney, Kabam, Rovio,Abode. VAS Glu, Gameloft and Storm8’s TeamLava are best 20/12/2013 MyPeepal Tech
  11. 11. Mobile Advertising Revenues $ 6,000.00 20.00% $ 5,000.00 15.00% $ 4,000.00 10.00% $ 3,000.00 5.00% $ 2,000.00 0.00% $ 1,000.00 $ 0.00 Mobile pageviews in May 2012 Display Search Messaging Total 30000 25000 20000 15000 10000 5000 0 Region 20/12/2013 North America 2010 Western Europe 2011 Asia/Pacific and Japan 2015 Rest of the World Mobile pageviews in May 2011 Global expenditure on mobile ads is forecast to double every year to US$20.6 billion in 2015 • Search ads and location ads (paid-for positioning on maps and augmented reality apps) will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015. • Brand spending on mobile advertising will grow from 0.5 % of the total advertising budget in 2010 to over 4% in 2015. • Asia will continue to dominate global mobile ad spend, but to a lessening degree from 49.2 % of mobile ad revenue in 2011 to 33.6 % in 2015. • Advertiser expenditure on mobile media is expected to almost double from US$11.6 billion in 2011 to $17.6 billion in 2013. The US is expected to be the fastest growing mobile ad market with a $4.2 billion spend in 2012. • Global expenditure on mobile advertising is forecast to exceed US$7 billion in 2012 and by 2016 $24 billion will be spent on mobile advertising (which is the same amount as is spent on online advertising in 2011). New Abode. VAS MyPeepal Tech
  12. 12. Highlights A mobile app is not the substitute for mobile optimized website While it is possible that a mobile Web user may never download/use a native app, it is unfeasible that a native app user would never use the mobile Web. At some point they will always click a link to a third-party Website, either from an app, or from a banner ad in an app or an SMS or email Similarly a study by Nielsen (February 2012) found that retailers’ mobile sites are up to two times more popular over the Christmas shopping period than apps While mobile apps and mobile Websites should never be regarded as rivals, mobile apps and Web-based mobile apps can be considered rivals. Mobile Web sites work on any handset with a mobile browser (the vast majority of handsets). While apps could be designed for any handset, The present trend is to concentrate on smartphones, often restricting coverage to one or two types of smartphones. that means that even if you develop an app for every smartphone platform, you exclude 80 percent of mobile users 20/12/2013 New Abode. VAS MyPeepal Tech Reason for considering website as part of company portfolio
  13. 13. Statistics On Enterprise /Application Trends Other Public Sector Passenger Car Leasing Pharmaceuticals Printing & Publishing Professional Services Real Estate Restaurants & Bars Shopping & Stores Telecommunications & Wireless Textiles Transportation & Shipping Travel & Leisure Warehousing & Storage *http://www.manta.com/mb Consumer Services Defense E-Commerce & IT Outsourcing Educational Services Electrical Electronics Energy & Resources Environmental Markets Fabrication Financial Food Food Processing Furnishings Government Healthcare Housing Information Technology Insurance Legal Machinery & Equipment Manufacturing Materials & Chemicals Media Medical Equipment & Device Nonclassifiable establishments Other Business Services Advertising & Marketing Aerospace Agriculture Apparel Associations/Non-Profits Automotive Services Beverages Building & Construction Computer Hardware Computer Software 50,00,000 45,00,000 40,00,000 35,00,000 30,00,000 25,00,000 20,00,000 15,00,000 10,00,000 5,00,000 0 Gartner (April 2013) predicts 1.By 2017 - 25 % of enterprises will have an enterprise app store. Enterprise app stores promise greater control over the apps used by employees, greater control over software expenditures and greater negotiating leverage with app vendors. 2."Apps downloaded from public app stores for mobile devices disrupt IT security, application and procurement strategies. Bring your own application (BYOA) has become as important as bring your own device (BYOD) in the development of a comprehensive mobile strategy. 3.By 2016, more than 50 percent of mobile apps deployed will be hybrid. Companies are under pressure from management and employees to develop and deploy mobile applications to accommodate mobile work styles and increase customer engagement. 4.To provide apps for multiple platforms, especially as BYOD gains momentum, companies will be attracted to the portability of HTML5 Web New Abode. VAS 20/12/2013 apps, but MyPeepal Tech the need to tap into native functionality such as the camera and http://www.tradingeconomics.com/india/listed-domestic-companies-total-wb-data.html GPS, necessitating wrapping the Web app in a native container.
  14. 14. Our thought process 20/12/2013 New Abode. VAS MyPeepal Tech
  15. 15. Mobile web is no longer Just this … Public space Limited attention Distractions Glance able One hand Tedious input Simple Changing world of mobile Web…… 20/12/2013 New Abode. VAS MyPeepal Tech
  16. 16. It is also this …….. Privacy Focused user Comfy chair Personal Both hands 20/12/2013 Unlimited Data New Abode. VAS MyPeepal Tech Changing world of mobile Web……
  17. 17. And may be like this ….. Home Prone to interruptions Comfy chair Re Discovering Reliable Power Source Changing world of mobile Web…… 20/12/2013 New Abode. VAS MyPeepal Tech
  18. 18. Implications of internet Speed & Smartphone.. “people are not searching on I phone, they go to App directly” This is becoming relevant for all the Smartphone's. - Steve Jobs Streaming Access in spurts Search High Speed Internet (3G,4G) Browsing Traditional Downloads Creating content Sharing Change 20/12/2013 Dying slowly Rising New Abode. VAS MyPeepal Tech Behavior
  19. 19. Google Mobile User Groups Urgent now Repetitive now Bored now 20/12/2013 New Abode. VAS MyPeepal Tech
  20. 20. Change on Mobile Web… People are now Following Mobile User Trends elsewhere 20/12/2013 New Abode. VAS MyPeepal Tech
  21. 21. Change on Mobile Web… It is not the content that changes…… it is the TREATMENT of the content 20/12/2013 New Abode. VAS MyPeepal Tech
  22. 22. Content Strategy Principles Same as web …… Make content meaningful Increase and improved search Optimize the way content is delivered. 20/12/2013 New Abode. VAS MyPeepal Tech
  23. 23. Web Vs. Mobile Website Mobile Home page Categories Content Less time spent .. More bounce rate More time spent… less bounce rate 20/12/2013 New Abode. VAS MyPeepal Tech
  24. 24. Changing experience On Mobile Earlier : same experience All Devices 20/12/2013 Now: customized experience Different Devices New Abode. VAS MyPeepal Tech
  25. 25. Target: Content worth pursuing and spending time with .. Local content Amazing user journey and recommendations Target Niche New Products 20/12/2013 New Abode. VAS MyPeepal Tech
  26. 26. Engagement strategy – Future Sourcing of content Published Media 20/12/2013 Electronic/Web New Abode. VAS MyPeepal Tech Broadcast
  27. 27. Target is extra Niche Woman Working woman Men Children Small towns Big cities Games share Planning 20/12/2013 New Abode. VAS MyPeepal Tech Entertain
  28. 28. Key Strengths 20/12/2013 New Abode. VAS MyPeepal Tech
  29. 29. Existing Java & Android Apps: live on Various stores Calendar App 3% 9% 3% Devotional App E books 8% 1% Games 0% Music APP RSS 16% 52% Sports Text App 5% 1% Utility which includes City information Entertainment List of apps 20/12/2013 2% Lifestyle New Abode. VAS MyPeepal Tech
  30. 30. Opera KPI’s Downloads 700000 In Lacs 600000 500000 400000 300000 200000 100000 0 March 20/12/2013 April May New Abode. VAS MyPeepal Tech June July
  31. 31. Samsung KPI’s 10 1200000 9 1000000 8 800000 Total Downloaders 7 600000 Total Portal Visitors 6 Downloads / unique visitors 400000 Total unique Portal Visitors 5 Downloads / HomePage 4 HomePage Visits / Visitor 200000 3 0 2 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 1 0 1 4 7 10 13 16 19 22 25 28 unique Portal Visitors in the Month 600000 500000 Only in Samsung Unique visitors are 0.4 million Downloads are 9 million Download per unique customer is 20 400000 300000 200000 100000 0 January February March April May June
  32. 32. Samsung KPI’s Total Downloads 7000000 6000000 5000000 4000000 Total Downloads Average D/L 5 million 3000000 2000000 1000000 0 January February March April May June
  33. 33. Product Landscape 20/12/2013 New Abode. VAS MyPeepal Tech
  34. 34. Products: www. Ghugni.com Consumers are looking for one place where they can find all their favorite sites. Customers don’t want to remember the site names, they want to click the icon to reach the site. Less clicks more convenience Chrome, Mozilla and other browsers are customizing their opening page of Tabs like Ghugni. The next viral site: if made customized with user controls, Usage tracking and site recommendations Target niche, like our “हिन्दी अखबार”App has become best Selling app without any advertising support, It just lists all the Hindi newspapers at one page. Huge market size: elders, developers, woman Can be customized for any demography 20/12/2013 New Abode. VAS MyPeepal Tech
  35. 35. Products: Niche Apps Niche Apps targeting Niche segment like Hindi readers Covering local news, Children section, Devotional needs, Business news through the apps 20/12/2013 New Abode. VAS MyPeepal Tech
  36. 36. Products: Uniqueness : Consumer Apps Applications cater to extra niche space: Specific needs Example Newspapers Extra Niche App Solutions This is the extra niche space we cater to in our Products Hindi India Specific needs Uttar Pradesh Kanpur It covers the local district level news. Customized exclusively for residents of UP Conclusion – Consumers look for extra niche applications in every segment/category My Peepal understands and cater those needs. 20/12/2013 New Abode. VAS MyPeepal Tech
  37. 37. Business Model: Paid : Consumer and Enterprise Large no of customers: Topics Everyone looks for Enterprise love Photos Relations learning Utility Unfulfilled needs to be best addressed by App Customer have to search for relevant topics Searches takes time, may not render the right content Lack of solutions If easily available over an app: they prefer paying for it App Examples: Photos: Panaroma Learning: Facts about human body Love: Tips for confessing love 20/12/2013 New Abode. VAS MyPeepal Tech Customized product/Solution fulfilling their needs
  38. 38. Business Model: Free • • Specific segment Targeted advertising Relevant inventory is always in demand and commands premium rates. • Extra niche Apps will command Premium advertising e.g. Business & financial news • Niche Apps Advertisers are looking for a niche target Segment Create huge relevant inventory with innovative products New Innovation/ niche apps will cater to particular segment till it becomes good enough to be paid for. 20/12/2013 New Abode. VAS MyPeepal Tech
  39. 39. Business Model: GhuGni Charge the organisations to place the icons on top Revenue from Advertisement Revenue from Inapp Billing Revenue from end consumer 3rd party promotion by sending mails, messages to GhuGni customers. Selling exclusive rights of Java apps to OEM’s Launcher to be burned in Devices. 20/12/2013 New Abode. VAS MyPeepal Tech
  40. 40. Coming Soon Ad Peepal – MyPeepal online ad serving platform helps advertisers/end consumers to monitor advertising campaigns/earn money in an efficient and simply way. 20/12/2013 New Abode. VAS MyPeepal Tech
  41. 41. 20/12/2013 New Abode. VAS MyPeepal Tech