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careeroptionsinmarketing-180523113513 (1).pptx

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careeroptionsinmarketing-180523113513 (1).pptx

  1. 1. CAREER OPPORTUNITIES IN SALES &
  2. 2. WHYDOSALESAND MARKETING JOBSEXIST? Understanding Consumers, Consumer Behaviour & Markets  Communicating with Customer  Creating and Empowering Brands  Strategic decision-making of market expansion  Managing Channel Members Achieving top-line and bottom-line objectives for the
  3. 3. POSITIVEINFLUENCERSFOR THE CURRENTJOBMARKET Healthy GDP growth rate and rising disposable incomes  Reforms like GST and Bankruptcy law  Higher Government spending  Rising Foreign investments in the country Further relaxation of FDI rules attracting foreign investment  Slower economic growth in major countries
  4. 4. NEGATIVEINFLUENCERS FOR THE CURRENTJOB MARKET  Widespread Automation in Industries  Anti-globalization wave in US and Europe  Uncertain global economic environment Stagnant private investment in the country & access capacity Lack of Innovation in design and development in the country  Consistent poor research spending in the
  5. 5. WHYISITIMPORTANTTO BROOD NOW?  Intense competition in the job market  A few high preference areas attract many students The first job sets the tone for your long term career The first job allows you to make mistakes and learn With the democratization of information and data everyone has access to content, information and knowledge
  6. 6. AREASFORMARKETINGROLES?  Sales Business Development/ Retail /Channel / Institutional/Corporate/Int’l  Sales Strategy  Sales Support/Operations  Marketing  Marketing Manager/Int’l Marketing  Product Marketing/Account/Portfolio/SBU  Marketing Consultant  Key Accounts  Strategic Accounts Management (SAM)/Key Account
  7. 7. MARKETINGAREASANDROLES  Marketing Communications (Marcom)  Marcom Manager Marcom Manager (With Medium specification – Online, BTL, ATL)  Advertising  Media Planning  Media Buying  Account Executive/Manager  Creative  PR/Media Relations
  8. 8. MARKETINGAREASANDROLES  Digital Marketing Digital Marketing Manager (A holistic profile covering all areas of digital marketing like Social Media, Email, Content and SEO/SEM)  Social Media Marketing  SEO/SEM  Lead generation/Inbound Marketing  Channel Marketing  Channel Management  Vendor Management
  9. 9. MARKETINGAREASANDROLES  e-Commerce/Internet Start-ups  Category/Catalog Management Product Management (Techno-Functional) and Program Management Seller Acquisition and Support (Onboarding, managing, expanding)  Growth Hacking  Customer Service  Customer Service/ Delight  Customer Engagement
  10. 10. MARKETINGAREASANDROLES  Branding  Brand Manager  Brand Strategy  Brand Consultant (External to the Brand owner)  Research  Market Research/ Business Research  Data Analytics/ Insight Generation  Market Intelligence
  11. 11. SECTORSANDINDUSTRIES Auto Components Bosch, Motherson Sumi, SKF Automobiles Maruti, Hyundai, Tata, M&M BFSI HDFC, Axis, Bajaj Allianz, AXA Consumer Durables Whirlpool, Philips, LG E-Commerce Amazon, Flipkart FMCG HUL, P&G, ITC, Marico, Dabur
  12. 12. SECTORSANDINDUSTRIES IT/ITes Cognizant, HCL, Tech Mahindra Media & Entertainment O&M, Rediffusion, DDB Mudra, Colors, Sony, Star, Lodestar Oil & Gas Shell, Reliance, HPCL, BPCL Pharma Ranbaxy, Sun Pharma, Biocon Real Estate DLF, Lodha, Unitech, Ansal, Jaypee
  13. 13. MARKETINGJOBSOFFUTURE  Chief Experience Officer  Head-Humanoid Service  AR Marketing Manager  Purchase Prediction Analyst  Multi-Marketer  Marketing eMediamaker
  14. 14. MAKEUPANDPREPUP YOURMIND GOODLUCK!

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