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Introduction(thatbreathe)

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Introduction(thatbreathe)

  1. 1. An Introduction of Product 2013. 2
  2. 2. Contents 1. 제품 컨셉/키워드 2. 제품 소개 2
  3. 3. 1. 제품 컨셉(키워드) DIY 3
  4. 4. 1. 제품 컨셉(키워드)8BIT ART WORK 4
  5. 5. 1. 제품 컨셉(키워드)PRACTICALITY 5
  6. 6. 2. 제품 소개 • 제품 개요 중국, 홍콩에 소재한 신진 디자이너의 제품으로 가방 표면의 강화실리콘재질로 블럭을 표면에 붙여 자신의 개성을 표현할 수 있는 “Design it yourself “ 아이디어 가방 중국(홍콩), 대만 특허 및 지적재산권 등록 디자인 제품 - CHINA patent NO.201120117513.2; 201130152202.5; 201120464533.7 / TAIWAN patent NO.:100220796 - PCT/CN2012/074193 WO2012/142939 DIY bag Kit transforming • 제품 구성 백팩, 메신저백, 아이폰 케이스 + 25가지 색상의 픽셀 블럭 • 타겟 소비자 전체 타겟 : 10~30대 남녀 공통 메인 타겟 : 20~30대 여성 • 해외 유통 채널 중국/홍콩 : 1983 외 미국 : thinkgeek.com, Fab.com, urbanoutfitter.com 등 6
  7. 7. 2. 제품 소개 • 제품 라인업 아이템 상품명 형태 제품 스펙 소비자판매가 소재 : 캔버스/실리콘 사이즈 : 41x31x13(cm) WY-A001 Full Screen Canvas Backpack 무게 : 0.92kg 64,900 색상 : Yellow / Green / Gray / Black 소재 : 캔버스/실리콘 사이즈 : 43x32x13(cm) WY-A005 Canvas top lid Backpack 89,900 무게 : 색상 : Yellow / Green 소재 : 나일론/실리콘 사이즈 : 47x33x20(cm) WY-A009 Full Screen Biz Backpack 94,900 무게 : 1.11kg 색상 : Yellow / Green / Black 소재 : 나이론/실리콘 사이즈 : 38x30x15(cm) WY-A010 Young Style Backpack 64,900 무게 : 0.87Kg 색상 : Yellow / Orange 7
  8. 8. 2. 제품 소개 • WA-A001 캔버스 소재의 백팩으로 15인치 notebook, Pad 등의 디바이스를 별도로 수납할 수 있는 파우치가 포함되어 있습니다. 소재 캔버스 / 실리콘 사이즈 47 x 33 x 20 cm 픽셀 30 x 19 pixel 무게 0.92Kg 소비자가 64,900원 색상 8
  9. 9. 2. 제품 소개 • WA-A005 캔버스 소재의 백팩으로 캔버스 덮개 하단에만 실리콘 재질의 픽셀 보드가 디자인되어 있습니다. 소재 캔버스 / 실리콘 사이즈 46 x 32 x 13 cm 픽셀 23 x 19 pixel 무게 1.02Kg 소비자가 89,900원 색상 9
  10. 10. 2. 제품 소개 • WA-A009 방수 재질의 나일론 소재의 비즈니스 캐쥬얼 백팩으로 notebook, pad 외 수납 공간이 많고, 착용이 편한 디자인입니다. 소재 나일론 / 실리콘 사이즈 47 x 33 x 20 cm 픽셀 30 x 19 pixel 무게 1.11Kg 소비자가 94,900원 색상 10
  11. 11. 2. 제품 소개 • WA-A010 방수 재질의 나일론 소재 캐쥬얼 백팩으로 사이즈가 아담하여 여성 및 학생용으로 가볍게 착용이 편리한 디자인입니다. 소재 나일론 / 실리콘 사이즈 37 x 30 x 18 cm 픽셀 17 x 17 pixel 무게 0.87Kg 소비자가 64,900원 색상 11
  12. 12. 2. 제품 소개 • Do it yourself... Design bag yourself 12

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