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강성민
– 소셜네트워크 서비스
(SNS)를 통하여 이뤄지는 전자상거래

일정 수 이상의 구매자 가 모일 경우 파격적인
할인가로 상품을 제공하는 판매방식
소셜커머스
소셜커머스(Social Commerce)란? 단어 그대로
‘Social Network Service’ +‘Commerce’가 합쳐진 합성어
로써 기존의 온라인상의 소셜네트워크서비스(SNS)와
On_OffLine상의상행위(Commerce)가 합쳐진 개념으로 기
존 커머스 가 판매자 와 소비자간의 1:1 커뮤니케이션 관계
에서 판매자 와 다수의 소비자가 동시에만나는
1:多 커뮤니케이션으로 확대됨을 의미한다.
2005년 이후 야후에 의해처
    음 소개된 용어.

   2008년 그루폰 이 설립된 이후 전세계적으
    로 공동구매형 소셜커머스 붐이 일어남.
소셜커머스
소셜커머스
소셜커머스
소셜커머스
2010년 10   2011년 3월   2011년 3~5   2012년 7~8
 월 95억       630억        천억       천억!
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스
소셜커머스 의 전반적인 내용을 이해할수 있는 좋은 기회
였다.
개선해야 할 부분이 많지만, 더 많은 부분에서 이 비즈니
스 는 매력을 가지고 있기 때문에 앞으로 어떻게 발전하고
변화해 나갈 것인지 기대가 된다.

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소셜커머스

  • 2. – 소셜네트워크 서비스 (SNS)를 통하여 이뤄지는 전자상거래 일정 수 이상의 구매자 가 모일 경우 파격적인 할인가로 상품을 제공하는 판매방식
  • 4. 소셜커머스(Social Commerce)란? 단어 그대로 ‘Social Network Service’ +‘Commerce’가 합쳐진 합성어 로써 기존의 온라인상의 소셜네트워크서비스(SNS)와 On_OffLine상의상행위(Commerce)가 합쳐진 개념으로 기 존 커머스 가 판매자 와 소비자간의 1:1 커뮤니케이션 관계 에서 판매자 와 다수의 소비자가 동시에만나는 1:多 커뮤니케이션으로 확대됨을 의미한다.
  • 5. 2005년 이후 야후에 의해처 음 소개된 용어.  2008년 그루폰 이 설립된 이후 전세계적으 로 공동구매형 소셜커머스 붐이 일어남.
  • 10. 2010년 10 2011년 3월 2011년 3~5 2012년 7~8 월 95억 630억 천억 천억!
  • 29. 소셜커머스 의 전반적인 내용을 이해할수 있는 좋은 기회 였다. 개선해야 할 부분이 많지만, 더 많은 부분에서 이 비즈니 스 는 매력을 가지고 있기 때문에 앞으로 어떻게 발전하고 변화해 나갈 것인지 기대가 된다.