Channel Champions- The Rise and Fall of Product-Based Differentiation Members: Divya Chinwan(218) Jitendra Soni(219) Kankan Paul(220) Lipsy Jain (221)

Porters Value Chain

Time as Competitive Advantage

The Distribution “Funnel” Not all products that have distribution commitments make it to all viable retailers Producer has to manage execution by the downstream channel

HONDA CITY AIDED TOP 4 RECALL IN IT’S SEGMENT HISTORY CAR OF THE YEAR POWER SOCIAL APPROVAL SUPERIOR QUALITY BRAND LOYALTY RESONANCE 5.JUDGEMENT 4. FEELINGS 3. PERFORMANCE 2. IMAGERY 1. SALIENCE

LUX AIDED TOP OF THE MIND RECALL IN IT’S SEGMENT PERSONALITY STARS’ BEAUTY SOAP RELIABLE / EFFECTIVE / PRICE SELF RESPECT SUPERIOR QUALITY BRAND LOYALTY RESONANCE 5.JUDGEMENT 4. FEELINGS 3. PERFORMANCE 2. IMAGERY 1. SALIENCE

2 3 1 4 5 Low High Low High Service Component Tangible Component Services: