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A presentation by Ajay Mohan Gaurav Kumar Arvariya Kamalakkannan G Manimegalai Venkatesan T
 
Jargon Alert G
Jargon Alert G  as in 2G, 2.5G and 3G.   The generations of mobile networks.   Officially there are only 1G, 2G & 3G, but ...
<ul><li>Portable!  </li></ul><ul><li>Fits in a Briefcase   </li></ul><ul><li>Voice calls only </li></ul>
<ul><li>GSM, CDMA, TDMA </li></ul><ul><li>  Less power needed, </li></ul><ul><li>Much smaller </li></ul><ul><li>  Better v...
1G 2G 3G 2.5G
•  GPRS, HSCSD  •  Data-capable devices   •  Addition of Mobile Web  •  Camera phones & MMS  1G 2G 3G 2.5G
•  W-CDMA, HSDPA  •  In the early stage  • “ Broadband” Speeds   •  LBS & media players
SUN Among the Stars
 
 
<ul><li>Known for its Price. </li></ul><ul><li>Known for its Quality </li></ul><ul><li>Known for its Classic Models </li><...
Vs.
Market share of Smartphone OS
 
Market segmentation  <ul><li>Functional </li></ul><ul><li>Pleasure </li></ul><ul><li>Luxury </li></ul><ul><li>Business cla...
Functional
Pleasure
Business
Luxury
<ul><li>Package of features </li></ul><ul><li>To meet wide variety of tastes </li></ul>
 
 
 
Mobile StyleZ
<ul><li>skimming pricing strategy </li></ul><ul><li>Wide range of products  </li></ul>
 
 
 
 
 
 
 
BRAND Outlets
MULTI - BRAND Mobile Outlets
Market Penetration
Let’s Grow
Mobile Software and Gaming Companies
&
Vs.
MAN OF  THE  MATCH
6300 1100 6600 Its HOT
Samsung Omnia II  Samsung Soul Its HOT
Its HOT
LG Cookie (KP500) Its HOT
Latest Developments
Latest Developments – Contd.,
Latest Developments – Contd.,
 
No. of samples considered for survey :  100 nos. of all age  group  Information collected based on : <ul><li>Age. </li></u...
Market Composition
NEEDS & PURPOSE
&quot;By 2010 the majority of internet access worldwide would be from mobile phones, not PCs&quot; - Terry Semel CEO Yahoo...
When to call a mobile a Mobile?
 
 
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  1. 1. A presentation by Ajay Mohan Gaurav Kumar Arvariya Kamalakkannan G Manimegalai Venkatesan T
  2. 3. Jargon Alert G
  3. 4. Jargon Alert G as in 2G, 2.5G and 3G.   The generations of mobile networks.   Officially there are only 1G, 2G & 3G, but several midpoints have been defined as 2.5G, 2.75G, 4G, etc.
  4. 5. <ul><li>Portable! </li></ul><ul><li>Fits in a Briefcase   </li></ul><ul><li>Voice calls only </li></ul>
  5. 6. <ul><li>GSM, CDMA, TDMA </li></ul><ul><li>  Less power needed, </li></ul><ul><li>Much smaller </li></ul><ul><li>  Better voice quality </li></ul><ul><li>  SMS </li></ul>1G 2G 3G 2.5G
  6. 7. 1G 2G 3G 2.5G
  7. 8. • GPRS, HSCSD  • Data-capable devices   • Addition of Mobile Web  • Camera phones & MMS  1G 2G 3G 2.5G
  8. 9. • W-CDMA, HSDPA  • In the early stage  • “ Broadband” Speeds   • LBS & media players
  9. 10. SUN Among the Stars
  10. 13. <ul><li>Known for its Price. </li></ul><ul><li>Known for its Quality </li></ul><ul><li>Known for its Classic Models </li></ul><ul><li>Known for its Service </li></ul><ul><li>Known for easy handling </li></ul>
  11. 14. Vs.
  12. 15. Market share of Smartphone OS
  13. 17. Market segmentation <ul><li>Functional </li></ul><ul><li>Pleasure </li></ul><ul><li>Luxury </li></ul><ul><li>Business class </li></ul>
  14. 18. Functional
  15. 19. Pleasure
  16. 20. Business
  17. 21. Luxury
  18. 22. <ul><li>Package of features </li></ul><ul><li>To meet wide variety of tastes </li></ul>
  19. 26. Mobile StyleZ
  20. 27. <ul><li>skimming pricing strategy </li></ul><ul><li>Wide range of products </li></ul>
  21. 35. BRAND Outlets
  22. 36. MULTI - BRAND Mobile Outlets
  23. 37. Market Penetration
  24. 38. Let’s Grow
  25. 39. Mobile Software and Gaming Companies
  26. 40. &
  27. 41. Vs.
  28. 42. MAN OF THE MATCH
  29. 43. 6300 1100 6600 Its HOT
  30. 44. Samsung Omnia II Samsung Soul Its HOT
  31. 45. Its HOT
  32. 46. LG Cookie (KP500) Its HOT
  33. 47. Latest Developments
  34. 48. Latest Developments – Contd.,
  35. 49. Latest Developments – Contd.,
  36. 51. No. of samples considered for survey : 100 nos. of all age group Information collected based on : <ul><li>Age. </li></ul><ul><li>Current Mobile Brand Using </li></ul><ul><li>Reason for the Brand </li></ul><ul><li>Migration from Brand if any </li></ul><ul><li>Mobile Usage for </li></ul>
  37. 52. Market Composition
  38. 53. NEEDS & PURPOSE
  39. 54. &quot;By 2010 the majority of internet access worldwide would be from mobile phones, not PCs&quot; - Terry Semel CEO Yahoo 2006
  40. 55. When to call a mobile a Mobile?
  • pgthelegend

    Apr. 20, 2010

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