Case Study Slam: Intro and Overview

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8 likes•5,432 views

Beth Kanter

Economy & Finance Education

Agenda Introduction Overview What/Why Case Study Slam How

http://socialmediametrics.wikispaces.com

Beth Kanter, Beth’s Blog Overview and Moderator

Eve Smith, Easter Seals Case Study: Learning

Wendy Harman, Red Cross Case Study: Listening

Danielle Brigida, NWF Case Study: Traffic

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Justin Perkins, Care2 ROI Calculator and Tips

http://www.flickr.com/photos/ethanz/ Rapid Question and Answer

How much does it cost? Can we afford it? Is this the definition of ROI?

A pre and/or post evaluation process that uses metrics to understand the benefits, costs, and value of a social media strategy over time. ROI = Return on Investment

Benefits Metrics Value Costs The ROI Puzzle

Benefits Issue Awareness Prospects Research Learning what works Enhanced google rankings Traffic Content creation Groundswell

Metrics are the attributes or factors that are important…

Audience Engagement Loyalty Influence Action

Predicting the future, learning from the past

Learning, low risk experiments Numbers are critical, but don’t tell the whole story Don’t forget intangibles

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Case Study Slam: Intro and Overview

1. Social Media ROI PANEL Case Study Slam Facilitated and Designed by Beth Kanter, Beth’s Blog March, 2008 NTC 08

2. Agenda Introduction Overview What/Why Case Study Slam How

3. http://socialmediametrics.wikispaces.com

4. Panelists

5. Beth Kanter, Beth’s Blog Overview and Moderator

6. Eve Smith, Easter Seals Case Study: Learning

7. Wendy Harman, Red Cross Case Study: Listening

8. Danielle Brigida, NWF Case Study: Traffic

9. Carie Lewis, Humane Society Case Study: Issue Awareness

10. Justin Perkins, Care2 ROI Calculator and Tips

11. A couple of ground rules ….

12. Case Study Slam 20 slides x 20 sec

13. http://www.flickr.com/photos/ethanz/ Rapid Question and Answer

14. @kanter

15. We’re assuming 2008!

16. Results & measurement, not strategy

17. ROI =Really Open Introduction

18. How much does it cost? Can we afford it? Is this the definition of ROI?

19. A pre and/or post evaluation process that uses metrics to understand the benefits, costs, and value of a social media strategy over time. ROI = Return on Investment

20. Benefits Metrics Value Costs The ROI Puzzle

21. Benefits Issue Awareness Prospects Research Learning what works Enhanced google rankings Traffic Content creation Groundswell

22. Metrics are the attributes or factors that are important…

23. Quantify the benefits …

24.

25. Metrics Value

26. ROI of Blogging - Forrester

27. Now comes the calculations …

28. Social Media ROI is not like Martha

29. There are no standard metrics (yet)

30. Audience Engagement Loyalty Influence Action

31. Data is hard to collect