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Connecting Up Keynote

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Connecting Up Keynote

  1. Be Networked, Use Measurement, and Make Sense of Your DataBeth Kanter, Master Trainer, Author, and BloggerConnecting Up ConferenceAustralia – May, 2013
  2. Beth Kanter: Master Trainer, Author, and Blogger
  3. SocialCultureDataInformedLearningfrom Failure3 Topics
  4. CRAWL WALK RUN FLYNetworked Nonprofits: Maturity of PracticeLinking Social withResults andNetworksPilot: Focus oneprogram or channelwith measurementIncremental CapacityLadder ofEngagementContent StrategyBest PracticesMeasurement andlearning in all aboveCommunicationsStrategyDevelopmentCulture ChangeNetwork BuildingMany Free Agents work foryouMulti-ChannelEngagement, Content, andMeasurementReflection and ContinuousImprovement
  5. Maturity of Practice: Crawl-Walk-Run-FlyCategories PracticesCULTURE Networked MindsetInstitutional SupportCAPACITY StaffingStrategyMEASUREMENT AnalysisToolsSense-MakingLISTENING Brand MonitoringInfluencer ResearchENGAGEMENT Ladder of EngagementCONTENT Integration/OptimizationNETWORK Influencer EngagementRelationship Mapping1 2 3 4
  7. All staff willconnect with ouraudiences viasocial!Social integratedacrossdepartmentsCEO uses socialmedia forleadership!Institutional Support
  8. The Social CEO: In Service of Strategy• Enhances Current Work• Tweetutorials• Found Time
  9. Hybrid Model Staffing: Social Media Isn’t Just One PersonSource: SSIR – Mogus, Silberman, and Roy
  10. @rdearborn works for UpWell and sheLOVES sharks.Leverage Staff Personal Passion In Service of Mission
  11. 532 41How social is your organization’s culture?What are some of your challenges? Whatare your success stories?
  12. The Data Informed Nonprofit
  13. Crawl Walk Run Flyinconsistent datacollectionData collectionconsistent but notsharedData from multiplesourcesOrg Wide KPIsHaphazard reporting Reporting moreconsistent, but notalways linked tooutcomesSystem and structure fordata collectionOrganizationalDashboard withdifferent views, sharingDecisions based on gut Rarely makes decisionsbased on dataDiscussed at staffmeetings, decisionsmade using itData visualization, real-time reporting, formalreflection processCWRF: Becoming Data Informed: What Does Practice looklike?AnalysisToolsSense-Making
  14. Data-Informed Culture: It starts from the top!Do Something.org
  15. Tear down those silos and walls around data …More time to think about that the data, then collect it
  16. Video
  17. HSUS Analysis Process:• Everyone gathers their data• We sit in a room and analyze it• The project manager develops a report of “what we did/what we learned/whatwe recommend for next time “+ dataScaling Data-Informed
  18. Jogging!2011: Not Using Source Codes forAll Campaigns To Measure SocialMedia Conversion2013: Using Source Codes for AllCampaigns To Measure SocialMedia Conversion
  19. 140,000120,000100,00080,00060,00040,00020,000
  20. 140,000120,000100,00080,00060,00040,00020,000
  21. 133,167745,0301,683,6700200,000400,000600,000800,0001,000,0001,200,0001,400,0001,600,0001,800,000Shark Week 2010 Shark Week 2011 Shark Week 2012One Metric That Matters:Increase Shark Conservation Conversation
  22. GoalAudienceCostBenchmarkKPIToolInsightMeasurement Discipline: But Start Small
  23. Pick The Right Data Point(s) To Track Outcomes
  24. Don’t Start with the Tools
  25. Now That’s A Spreadsheet!http://fuckyeahnpspreadsheets.tumblr.com/
  26. Learn, Pivot, Improve
  27. The Finger of Failure!It’s allyourfault!Whatfailure?
  28. No! Itwas allmyfault!!
  29. Blame OTHERSDENY BlameBlame YOURSELFSaul Rosenzweig TheoryReactions to Failure
  30. Cultivate Self-Awareness: The Failure Bow1. Raise hands in the air and bow2. Grin like a submissive dog3. Say Thank You I’ve Failed4. Move on and learn
  31. Cultivate Organizational Awareness:Momsrising: Joyful Funerals
  32. Summary• Success happens by taking the rightincremental step to get to the nextlevel, but keep moving forward• Use social media for organizational ANDpersonal leadership• Define success and measure it• Don’t get distracted by the tools• Place little bets, but learn from failure andpivot
  33. Thank you!www.bethkanter.orgwww.facebook.com/beth.kanter.blog@kanter on Twitter