Scaling API-first – The story of a global engineering organization
Leveraging Social Media
1. LEVERAGING SOCIAL MEDIA: BECOMING A NETWORKED ARTS NONPROFIT Orientation to Peer Learning Program Track 1: Beginner Beth Kanter and Julie Pippert, Zoetica
2. Objective: Select an experiment and be clear on the first stepOverview Expectations Walk through syllabus Review experiment options and answer questions Grant
3. By October, 2011 participants will be able to: http://bit.ly/z-wiki
5. Expectations: Attendance 5 Conference Calls 2Face-to-Face Sessions Approximately 2-6 hours per month of homework from now till October
6. Learning Cohort Groups Participants must participate in one sub-group, but are welcomed to do more than one, although it is not required. Twitter: This group will create and implement an experiment using Twitter.http://zoetica-training.wikispaces.com/twitterDYI Listening: This group will create and implement an experiment in DYI listening techniqueshttp://zoetica-training.wikispaces.com/listenFacebook: This group will create and implement an experiment using Facebook.http://zoetica-training.wikispaces.com/facebook
15. Your Deliverable … Your Written Social Media Strategy Plan Presentation to Group: Choice of ignite style or small group Peer Share (pre-workshop: google documents Week of October 10th
16. Where to get “just in time” community help …. http://zoetica-training.wikispaces.com/help http://zoetica-training.wikispaces.com/Resources+and+Tips http://www.facebook.com/Beth.Kanter.Blog
17. We will follow up with a sign up sheet on the wiki for the experiments. Type into the chat: The first action step you will do tomorrow to be prepare to select an experiment.
Editor's Notes
· Describe your organization’s objectives for using a social media channel in a pilot project that uses Twitter, Facebook, or monitoring techniques. · Identify the audience segments you hope to reach. · Describe how the social media experiment will be reviewed and received internally, and identify any adoption challenges. · Identify types of content to create and where to integrate that content online. · Create and implement an engagement strategy and best practices. · Measure, monitor and evaluate the results of your pilot and use those insights to inform your social strategy You’ll learn through a variety of mediums:
You’ll learn through a variety of mediums:1. In person Master Class and Orientation2. Monthly webinar3. One-on-one coaching with experts4. In person workshop to share learning with peers.
Both series will entail 1-2 meetings (some virtual, some in person) per month for 6 months plus 2-6 hours of work per week on social media-related projects.
Learning Cohort Groups Participants must participate in one sub-group, but are welcomed to do more than one, although it is not required. Twitter: This group will create and implement an experiment using Twitter.http://zoetica-training.wikispaces.com/twitterDYI Listening: This group will create and implement an experiment in DYI listening techniqueshttp://zoetica-training.wikispaces.com/listenFacebook: This group will create and implement an experiment using Facebook.http://zoetica-training.wikispaces.com/facebook
