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Using Your Social Graph for Public Media’s Good Beth Kanter, Beth’s Blog Developing and Managing Relationships
How are you currently  using social networks?  just for fun part of my degree work personal learning (optional)     profes...
Offline: Trainer Photo by Steve Goodman
Online: Blogger
Listening, Engaging, Sharing Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, an...
Over $215,000 raised ….
What’s a Social Graph?
A graph It’s actually a human graph
Doesn’t look like that Looks more like this
The  online social graph  is the map being constructed by social networking sites of every person on the Internet and how ...
It’s also a disruptive technology ……
In the 70’s, it was mainframe computers
In the 80’s, it was the PC http://www.flickr.com/photos/mwichary/
In the 1990s, it was the Internet
Today, it’s the “online social graph” Source: Beth Kanter
 
Will the nonprofit development officer of the future say,  "It's not who you know, but whether you're connected with ...
 
That’s me
My first grade teacher  is now my friend on Facebook!
That thought makes me wonder about social networks will continue to change our lives and our work.   Will the nonprofit de...
That thought makes me wonder about social networks will continue to change our lives and our work.   Will the nonprofit de...
 
CAN, FAN, PAN
Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates ...
Source:  David Wilcox, The Social Reporter One Way Social Media Take it from us Get it from our friends Different Approaches
Involvement Participator Type Ladder of Engagement Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Eva...
A New Job Description Or At Least Tasks
Essential Skills of Community Manager  (Chris Brogan) <ul><li>Party Host/Restaurant Host </li></ul><ul><li>Experienced Lis...
The Online Community Manager As Party Host:  Three R’s Network Weaving
Relationship Building
Rewards
Reciprocity
 
The Three R’s in Action
 
 
 
 
 
 
 
 
 
 
 
 
125 people donated  142 birthday wishes 180 views on “see me naked” photo
Meet People As People First
Take Every Opportunity to Keep People Connected
Build Your Network Before You Need It
Community Manager As Restaurant Host
<ul><li>Using monitoring tools </li></ul><ul><li>Know your keywords </li></ul><ul><li>Use your RSS reader like a rock star...
The Red Cross
<ul><li>Monitors </li></ul><ul><li>Compiles </li></ul><ul><li>Distributes </li></ul>Wendy Harman
Leads to Engagement
<ul><li>“ I took an American Red Cross class I thought was less than satisfactory. […] Someone found my blog post and told...
Relationship building Customer service issue BIG PROBLEM! Staff determines what type of response
Look for Trends Over Time Very important step!
<ul><li>Documentation creates internal value </li></ul><ul><li>Relationship building </li></ul><ul><li>Identifies influenc...
 
Growth of Facebook fans since Community Manager involvement
Is that growth natural or guided? Month ending # of fans Fan growth Event 7/19/08 158 0 Started page 8/19/08 225 67 No act...
<ul><li>The Social Graph effects us personally first, and in the workplace second </li></ul><ul><li>Know the art of listen...
Thank You!  Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]
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Professional Online Networking and Community Building

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Professional Online Networking and Community Building

  1. Using Your Social Graph for Public Media’s Good Beth Kanter, Beth’s Blog Developing and Managing Relationships
  2. How are you currently using social networks? just for fun part of my degree work personal learning (optional)    professional development (required) part of my job <ul><li>I’m not using any social networking sites </li></ul><ul><li>Just for fun to keep up with my friends, family, or colleagues </li></ul><ul><li>For professional networking and relationships, or professional learning, but not as a formal part of my job </li></ul><ul><li>Part of my job </li></ul><ul><li>Community Manager </li></ul>
  3. Offline: Trainer Photo by Steve Goodman
  4. Online: Blogger
  5. Listening, Engaging, Sharing Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  6. Over $215,000 raised ….
  7. What’s a Social Graph?
  8. A graph It’s actually a human graph
  9. Doesn’t look like that Looks more like this
  10. The online social graph is the map being constructed by social networking sites of every person on the Internet and how they are connected.
  11. It’s also a disruptive technology ……
  12. In the 70’s, it was mainframe computers
  13. In the 80’s, it was the PC http://www.flickr.com/photos/mwichary/
  14. In the 1990s, it was the Internet
  15. Today, it’s the “online social graph” Source: Beth Kanter
  16.  
  17. Will the nonprofit development officer of the future say,  &quot;It's not who you know, but whether you're connected with them online.&quot;
  18.  
  19. That’s me
  20. My first grade teacher is now my friend on Facebook!
  21. That thought makes me wonder about social networks will continue to change our lives and our work.   Will the nonprofit development officer of the future say,  &quot;It's not who you know, but whether you're connected with them online.&quot; Will the development professional of the future say it isn’t who you know, but who you’re connected with them online?
  22. That thought makes me wonder about social networks will continue to change our lives and our work.   Will the nonprofit development officer of the future say,  &quot;It's not who you know, but whether you're connected with them online.&quot; The Social Graph means that we can’t work in silos. Staff must be encouraged to leverage their own social networks and work beyond the firewall.
  23.  
  24. CAN, FAN, PAN
  25. Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation TALK CONVERSATIONS Source: Slide 10 from &quot; What's Next In Media ?&quot; by Neil Perkin Understand the differences
  26. Source: David Wilcox, The Social Reporter One Way Social Media Take it from us Get it from our friends Different Approaches
  27. Involvement Participator Type Ladder of Engagement Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
  28. A New Job Description Or At Least Tasks
  29. Essential Skills of Community Manager (Chris Brogan) <ul><li>Party Host/Restaurant Host </li></ul><ul><li>Experienced Listeners </li></ul><ul><li>Ability to Engage with Authentic Voice </li></ul><ul><li>Ambassador and Advocate </li></ul><ul><li>Protector </li></ul><ul><li>Build Actionable Reports/Internal Evangelist </li></ul>
  30. The Online Community Manager As Party Host: Three R’s Network Weaving
  31. Relationship Building
  32. Rewards
  33. Reciprocity
  34.  
  35. The Three R’s in Action
  36.  
  37.  
  38.  
  39.  
  40.  
  41.  
  42.  
  43.  
  44.  
  45.  
  46.  
  47.  
  48. 125 people donated 142 birthday wishes 180 views on “see me naked” photo
  49. Meet People As People First
  50. Take Every Opportunity to Keep People Connected
  51. Build Your Network Before You Need It
  52. Community Manager As Restaurant Host
  53. <ul><li>Using monitoring tools </li></ul><ul><li>Know your keywords </li></ul><ul><li>Use your RSS reader like a rock star </li></ul><ul><li>Engaging and monitoring responses from clients </li></ul><ul><li>Engaging internally </li></ul>Listening is Very Important!
  54. The Red Cross
  55. <ul><li>Monitors </li></ul><ul><li>Compiles </li></ul><ul><li>Distributes </li></ul>Wendy Harman
  56. Leads to Engagement
  57. <ul><li>“ I took an American Red Cross class I thought was less than satisfactory. […] Someone found my blog post and told the local chapter director. He called me to talk about it honestly. […] They care about me and they’re willing to go the extra mile. […] This gives the American Red Cross HUGE points. I am now significantly more likely to take another class than I was before.” - Blogger </li></ul>
  58. Relationship building Customer service issue BIG PROBLEM! Staff determines what type of response
  59. Look for Trends Over Time Very important step!
  60. <ul><li>Documentation creates internal value </li></ul><ul><li>Relationship building </li></ul><ul><li>Identifies influencers </li></ul><ul><li>Incremental campaign improvements </li></ul>Listening Offers Value
  61.  
  62. Growth of Facebook fans since Community Manager involvement
  63. Is that growth natural or guided? Month ending # of fans Fan growth Event 7/19/08 158 0 Started page 8/19/08 225 67 No action 9/19/08 464 239 Community Mgr begins to post and interact 10/19/08 1023 559 Comm Mgr talks with fans
  64. <ul><li>The Social Graph effects us personally first, and in the workplace second </li></ul><ul><li>Know the art of listening and engagement </li></ul><ul><li>You need the skills of a party host and a restaurant manager to make it work for your organization </li></ul><ul><li>Be a highly skilled network weaver </li></ul>
  65. Thank You! Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]

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