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NCVS Presentation

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NCVS Presentation

  1. The Networked Nonprofit<br />Beth Kanter and Allison FineCo-Authors, The Networked Nonprofit<br />National Conference on Volunteering and Service: June 30, 2010<br />
  2. What we’re going to cover ….<br />Intros and IcebreakerOpen Kimono: The Networked Book Launch<br />The Networked Nonprofit Defined<br />A couple of themes from the book ….<br /><ul><li> Free Agents and Fortresses
  3. Social Culture
  4. Simplicity</li></ul>Reflection<br />
  5. Allison H. Fine<br />http://afine2.wordpress.com/<br />
  6. Beth Kanter<br />http://www.bethkanter.org<br />
  7. Let’s Get Social! <br />Quick Poll: Social Media Use; Who<br />Hashtag: networkednp<br />Wiki: http://networkednonprofit.wikispaces.com<br />Book on Amazon: http://bit.ly/networkednp<br />
  8. Open the Kimono<br />The Networked Book Launch <br />Kimono Shot<br />
  9. The Networked Book Launch<br />
  10. The Networked Nonprofit Official Launch June 21st<br />#108 of all books on Amazon<br />#3 in Business Books<br />#1 in Nonprofit Books<br />
  11. Before<br />
  12. The Books in p<br />During: OnLand<br />
  13. And Online<br />
  14. Photo by Craig Newmark<br />
  15. Virtual Book Clubs<br />http://www.socialedge.org/blogs/networked-nonprofit<br />
  16. Why we wrote this book …<br />
  17. Complex social problems that outpace the capacity of any individual organization<br />Photo by uncultured<br />
  18. In a networked world, nonprofits need to work less like this<br />Source: David Armano The Micro-Sociology of Networks<br />
  19. And more like this ….<br />With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks<br />
  20. The Networked Nonprofit <br />
  21. Share Pairs<br />What is something you heard that resonated?<br />What is something new or thought about before?<br />Photo by Franie<br />
  22. Three Themes from the Networked Nonprofit<br /><ul><li> Free Agents and Fortresses
  23. Social Culture
  24. Simplicity
  25. Nuts and Bolts</li></li></ul><li>Use social media tools to organize, mobilize, raise funds, and communicate with constituents but outside of institutional walls <br />#netnon #freeagent<br />
  26. The Nonprofit Fortress<br />
  27. Nonprofit Fortress<br />Free Agent<br />
  28. The Opposite of Fortresses<br />Transparent<br />
  29. Transparent nonprofits consider everyone inside and outside of the organization resources for helping them to achieve their goals<br />
  30. Katrina: 2005<br />
  31. Haiti: 2010<br />
  32. How many free agents does it take to turn a fortress inside/out?<br />
  33. “I can’t single-handedly end global poverty, but I can take actions and inspire others.” <br />Shawn Ahmed<br />
  34. “the problem isn’t social media, the problem is that YOU are the fortress.Social media is not my problem: I have over a quarter million followers on Twitter, and 2.1 million views on YouTube. I have a hard time having you guys take me seriously. “<br />
  35. Share Pairs<br />What is something you heard that resonated?<br />What is something new or thought about before?<br />What struck you?<br />Photo by Franie<br />
  36. Defining A Social Culture<br />Uses social media to engage people inside/outside to improve programs, services, or reach communications goals<br />
  37. Photo: ableman<br />Overcoming the fear and opening up is the first step<br />
  38. Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Make mistakes<br />Make senior staff too accessible<br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more<br />
  39. Leaders Experience Personal Use<br />
  40. Making a strong business case<br />
  41. Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
  42. Why policy is needed
  43. Cases when it will be used, distributed
  44. Oversight, notifications, and legal implications
  45. Guidelines
  46. Identity and transparency
  47. Responsibility
  48. Confidentiality
  49. Judgment and common sense
  50. Best practices
  51. Tone
  52. Expertise
  53. Respect
  54. Quality
  55. Additional resources
  56. Training
  57. Press referrals
  58. Escalation
  59. Policy examples available at wiki.altimetergroup.com</li></ul>Source: Charlene Li, Altimeter Group<br />
  60. Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”<br />
  61. Testing the policies: Refining, Educating<br />
  62. Operational guidelines need to be specific and include examples<br />
  63. Don’t moon anyone with a camera, unless you hide your face ….<br />
  64. Reflection:<br />How social is your organization’s culture?<br />NOT AT ALL<br />VERY<br />Somewhere in between? <br />
  65. Simplicity<br />
  66. Focus on what you do best, network the rest<br />
  67. You have too much to do because you do too much<br />What could your organization do less of?<br />
  68. Is<br />Isn’t Social Media Time Suck? <br />ADOLAS<br />
  69. Oh Look, A Squirrel!<br />
  70. Photo by Craig Newmark<br />
  71. Reflection<br />One Small Step: Free Book<br />