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Nonprofits, Healthcare,  and Social Media Beth Kanter, Beth’s Blog IT Leadership, June 2008 Flickr photo by rosefirerising
Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more  Conversations network
What I’m going to talk about  … Patterns of Success Some examples of how nonprofits are using social media Why Important
A Story …
 
 
 
 
 
 
 
Definitions Web 2.0 Social Media Health 2.0
A way of using the Internet to instantly collaborate, share information, and have a conversation about ideas or topics we care about.  Web 2.0
 
Health 2.0
 
Why is this important? Photo by Geek2Nurse
 
 
Photo by Rob Ireton
Web 2.0 has expanded the possibilities ….
 
Source Jupiter Research.  Online Health Assessing the Risks  and Opportunity of Social and One-to-One Media, 2007
Trust Factor People tend to trust “ a person like me”  more than authority figures from business, government, or the media.
How time online is changing …
How people are getting info to make decisions With  Your Friends
 
Digital Natives
 
Why Important… ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
How nonprofits are overcoming these barriers …
The Cute Dog Theory
A Remix of the Cute Cat Theory
Web2.0: to share cute cat photos
Wait a second … looking at nonprofits that have successfully Adopted social media ..  There are a lot of dog lovers …..
 
 
So, I asked these nonprofits professionals,  what do you need to be successful on the social web?
Assess Audience Online Social Activities
 
Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
 
Discuss/set objectives first
Not a monologue
Listening
Conversation
Even difficult ones …
They want a voice
 
 
Transparency
Source:  Alan Levine – CogDog Blog Web 1.0
Web 2.0
 
Staff Roles
“ I was a Facebook junkie before I was hired!”
 
 
Define a box Define a Box
 
 
Is this real work?
It takes time
Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
Start small, reiterate over and over
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Was it worth it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],However.. We learned from both campaigns!
Here’s some advice from Wendy Harmon, Red Cross Blogger
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Success Patterns Assess Audience Objectives  Policy and Education Time investment Staff Roles Experiment
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Professional Expertise Blog
Doctor Blogs
Patient Blogs
Cancer Blogger Susan Reynolds
http://www.flickr.com/photos/chrisspurgeon/ Organizational Blogs
 
 
 
Blog Communities
Photo and Video Sharing Sites
Watercooler conversations facilitated by sharing objects .. 1) I share my pics ->   -> with you --->   -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
 
Social Features
 
Share Professional Expertise
Patient Support Groups
Building Community Around An Event
 
 
 
 
 
 
Wikipedia pages show up in the top of search engine pages http://www.flickr.com/photos/infinitejeff/
 
 
 
 
Social Networks
 
 
Now I know all  these  people!
Friend of a Friend Social Object Sharing Social Platform  Social Presence
 
Individual Profile
Group
Fundraising
 
 
 
 
 
 
 
 
Twitter is not dumb … if you follow smart people!
 
Nonprofits
Health Newswire
Fundraising and Activism
Disaster
Avoiding Disaster
Twitter in Health and Healthcare
Doctors and Patients
Health and Wellness: Diet
Exercise
Quit Smoking
 
The tools come and go, but strategies sustain … Social media is about listening  and joining the conversation And get your dogs in a row …
Success Patterns Assess Audience Objectives  Policy and Education Time investment Staff Roles Experiment
Thank you! Beth Kanter [email_address] Beth’s Blog  http://beth.typepad.com Slides and Notes http:// bethkanter.wikispaces.com /health
Special Thanks to Andre Blackman http://pulseandsignal.com/

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