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PBS Presentation - Final Presentation
1.
Meet Jane Social Media:
Simple Starters for PBS Stations by Beth Kanter, Beth’s Blog
2.
She’s worked in
the field for a very long time
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And her tools
have changed over the years
4.
Why?
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She understands the
real truths of raising money …..
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Stories that tug
at the heart strings
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Donor loyalty
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Show me the
money!
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Who, Not What
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Jane, we need
a social media strategy and plan by the end of the week!
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I need to
do some research …
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Future donors!
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Flickr
Facebook What are you working on?
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Twitter!
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That’s the dumbest thing
I’ve ever heard it ..
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I need an
easy way to get a grip on this! Fast!
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Stories that tug
at the heart strings
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Watercooler conversations (mediated
by photos) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
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Social Features
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And it isn’t
just about doggy photos
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Social Networking
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Social Networks: First
Generation 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
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Now I know all these people!
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“Over 14,000 profile
views in 3 weeks. 500 NEW signups to email list from MySpace”
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Social Networks, a
good thing …
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No time?
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No time?
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Dip in or
Stay Hyper Connected
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How Used?
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I love Twitter!
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My Perspective
Presence Content in many places RSS Powered network Sharing photos, bookmarks, videos, and more Conversations Fundraising
Download now