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Networked International Organizations
Using Networks, Measurement, and Social Media for Learning that Leads To Impact

Bet...
Beth Kanter: Master Trainer, Author, and ChangeMaker
Your Burning Questions!

Welcome

Please write down your
burning question about
networked international
organizations or s...
Networked International Organizations
Using Networks, Measurement, and Social Media for Learning that Leads To Impact

Bet...
The Agenda
AGENDA

OUTCOMES

Day 2

•

Morning
• Social Media and Policy
Cycle
• Tool Selection
• Facebook Audit
• Finish ...
How can organizations best integrate social media?

Agenda Setting

Monitoring

Evaluation

Analysis

Policy
Development
C...
Four Levels of Public Involvement

Information

Consultation

Public
Engagement
•
•
•
•

Collaboration

What are the organ...
No Shortage of Social Tools

Is the audience you want to reach
using this platform?
Public Involvement in Policy
Level

Objectives

Social
Strategies

Tools

Information

•
•

Raise Public Awareness
Collect...
Work on Posters - “T”

• Review organization’s
objectives?
• Review the social strategies?
• What are the best social
medi...
Facebook Audit and Best Practices
Facebook Audit and Best Practices
Facebook Audit
• The process of reviewing Facebook profile and
content/engagement strategy to identify opportunities for
i...
Facebook Audit: Profile

Timeline

• Does it have a consistent look
and feel?
• Does it support organization’s
brand or po...
Facebook Audit: Content Strategy

Types

Frequency

Engagement

• What type (video, images, status
updates, links, polls) ...
Facebook Audit: Analysis Tool

http://www.fanpagekarma.com/

http://www.fanpagekarma.com/
Facebook Audit: Profile

Timeline

• Does it have a consistent look
and feel?
• Does it support organization’s
brand or ob...
Facebook Audit: Profile
Facebook Audit: Profile

•
•
•
•

Does it have a consistent look and feel?
Does it support communications goals?
How many ...
Facebook Audit: Content Strategy

Types

Frequency

Engagement

• What type (video, images, status
updates, links, polls) ...
Facebook Audit: Facebook
Facebook Audit: Content Types

• Photos
• Images
• Videos
• Links
• Status Updates (long/short - ?)
• Polls
Facebook Audit: What patterns emerge?
Facebook Audit: Frequency

• How often do they post?
• Consistent?
Facebook Audit: Engagement Ratio
Divide the People Talking About This metric with the number
of fans and you will get the ...
Facebook Audit: Who are the champions?
Facebook Audit: Does page admin or staff engage?
Facebook Audit: Your Host Organization
•

•

•

What part of the policy
development process might
Facebook work best for y...
Lunch
Gallery Walk

Hang Your
Poster on Wall
Look at other
posters
Leave Notes
Rapid Presentations
Twitter for Professional Learning and Networking

• Twitter 101
• Profile Set up: Elevator
Speech/Photo
• What makes a goo...
Twitter Can Support Professional Learning
Twitter for Professional Networking
Twitter for Professional Networking
Twitter for Professional Networking
Twitter for Professional Networking: Lists
Get Started: Sign Up for An Account

https://support.twitter.com/groups/50-welcome-to-twitter/topics/204-the-basics/articl...
Get Started: Profile Descriptions
Twitter Best Practices and Practicing – Personal Profile

Five Minute Exercise:

Craft Your
Twitter Elevator
Speech

1. Wh...
Twitter Best Practices and Practicing – Perfect Tweets

Omit Needless Words
Describe, Simplify, Avoid

One thought per Twe...
Twitter Best Practices and Practicing
Roundtable Discussion
• What do you think is your
key strength that will help
your internship be a
success?
• What concern...
Advice from Nonprofits
• Clarify goals
• Regular meeting time
with your supervisor
• Understand office norms
• Get to know...
Mindful
Social Media or
Mind Full?

Photo by pruzicka
Managing Your Attention Online: Why Is It An Important
Networking Skill?
Self-Knowledge Is The First Step
1. When you open email or do social media tasks, does it make you feel anxious?
2. When y...
What’s Your Attention Focusing Score?

Source: Lulumonathletica

0…1…2…3…4…5…6…7…8…9…10
Mindful Online……………………………………………………...
What does it mean to manage your attention while your
curate or other social media tasks?
• Understand your goals and prio...
Exercise: Shift Into A Reflective Mindset
Takeaways: Share Pairs
• What’s one tip or technique that you can
put into practice about mindfulness?
Assignment
• Do your best effort for the
assignment – set of
recommendations for your host
organization on how to use soci...
Closing Circle and Reflection
Thank you!

www.bethkanter.org
www.facebook.com/beth.kanter.blog
@kanter on Twitter
Social Media and International Organizations
Social Media and International Organizations
Social Media and International Organizations
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Social Media and International Organizations

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Social Media and International Organizations

  1. Networked International Organizations Using Networks, Measurement, and Social Media for Learning that Leads To Impact Beth Kanter, Adjunct Professor Monterey Institute of International Studies Day 2 IPSS8534 – January, 2014 Beth Kanter, Adjunct Professor Monterey Institute of International Studies IPSS8534 – January, 2014
  2. Beth Kanter: Master Trainer, Author, and ChangeMaker
  3. Your Burning Questions! Welcome Please write down your burning question about networked international organizations or social media on a sticky note What do you want answered by the end of the course? Post it on the flip chart
  4. Networked International Organizations Using Networks, Measurement, and Social Media for Learning that Leads To Impact Beth Kanter, Adjunct Professor Monterey Institute of International Studies Day 2 IPSS8534 – January, 2014 Beth Kanter, Adjunct Professor Monterey Institute of International Studies IPSS8534 – January, 2014
  5. The Agenda AGENDA OUTCOMES Day 2 • Morning • Social Media and Policy Cycle • Tool Selection • Facebook Audit • Finish POST Posters Afternoon • Professional Networking with Twitter Mindfulness • World’s Best Intern • Wrap Up and Closing Understand and apply organization best practices in your internship • Apply professional networking and social learning to support internship and career FRAMING Interactive Reflective http://networked-international-organizations.wikispaces.com/
  6. How can organizations best integrate social media? Agenda Setting Monitoring Evaluation Analysis Policy Development Cycle Implementation Design
  7. Four Levels of Public Involvement Information Consultation Public Engagement • • • • Collaboration What are the organization’s objectives? What are the best social strategies? What are the best social media tools/platforms and tactics? Will using this platform reach the intended audience?
  8. No Shortage of Social Tools Is the audience you want to reach using this platform?
  9. Public Involvement in Policy Level Objectives Social Strategies Tools Information • • Raise Public Awareness Collect Public Opinion Listening Content Monitoring Tools/Platforms Owned Media: Blog, YouTube, Flickr, Infographics, Document Sharing (SlideShare/Scribd), Web Site, Email Newsletters Consultation • • • • Education the public Stimulate public debate Improve decisions Broaden information base Engagement Content Facebook, Twitter, LinkedIn, Google +, Pinterest, Instagram, etc Q/A Platforms (Quora) Social Curation (Scoop.It, Storify, Delicious) Engagement • • • Involve citizens in problem solving or decision-making Build capacity for implementation Improve outcomes Engagement Content Champions Facebook, Twitter, LinkedIn, Google +, Pinterest, Instagram, Foursquare,etc Crowdsourcing platforms (Ideo) Eventbrite Google Hangouts Wikis Social News (Reddit) • • • Involve experts Improve policy Resource mobilization Engagement Champions Content Facebook, Twitter, LinkedIn, Google +, Pinterest, Instagram, etc Q/A Platforms (Quora) Social Curation (Scoop.It, Storify) Google Hangouts Wikis Collaboration
  10. Work on Posters - “T” • Review organization’s objectives? • Review the social strategies? • What are the best social media tools/platforms and tactics? • Will using this platform reach the intended audience or stakeholder?
  11. Facebook Audit and Best Practices
  12. Facebook Audit and Best Practices
  13. Facebook Audit • The process of reviewing Facebook profile and content/engagement strategy to identify opportunities for improvement. • Helps identify best practices • Good starting point to think strategically how Facebook can be integrated into policy development • Can benchmark and compare Facebook page with other similar organizations to generate tactics. • Tools: Eyes and Brain – plus benchmarking tools like Fan Page Karma
  14. Facebook Audit: Profile Timeline • Does it have a consistent look and feel? • Does it support organization’s brand or policy objectives? Usage • How many fans? • How many people are talking about the page? Interest • What do they include their four visible tabs?
  15. Facebook Audit: Content Strategy Types Frequency Engagement • What type (video, images, status updates, links, polls) do they post? • What patterns emerge? • How often do they post? • What is the engagement ratio? • Who are their champions? • Do staff or page admin engage with fans in comments? • Do staff or page admin answer questions from fans?
  16. Facebook Audit: Analysis Tool http://www.fanpagekarma.com/ http://www.fanpagekarma.com/
  17. Facebook Audit: Profile Timeline • Does it have a consistent look and feel? • Does it support organization’s brand or objectives? Usage • How many fans? • How many people are talking about the page? Interest • What do they include their four visible tabs?
  18. Facebook Audit: Profile
  19. Facebook Audit: Profile • • • • Does it have a consistent look and feel? Does it support communications goals? How many fans? How PTAT? [Benchmark ]? What do they show in their interest tags?
  20. Facebook Audit: Content Strategy Types Frequency Engagement • What type (video, images, status updates, links, polls) do they post? • What patterns emerge? • How often do they post? • What is the engagement ratio? • Who are their champions? • Do staff or page admin engage with fans in comments? • Do staff or page admin answer questions from fans?
  21. Facebook Audit: Facebook
  22. Facebook Audit: Content Types • Photos • Images • Videos • Links • Status Updates (long/short - ?) • Polls
  23. Facebook Audit: What patterns emerge?
  24. Facebook Audit: Frequency • How often do they post? • Consistent?
  25. Facebook Audit: Engagement Ratio Divide the People Talking About This metric with the number of fans and you will get the engagement ratio Under 2%: 2-5%: 5%: Needs Improvement Good Engagement Excellent
  26. Facebook Audit: Who are the champions?
  27. Facebook Audit: Does page admin or staff engage?
  28. Facebook Audit: Your Host Organization • • • What part of the policy development process might Facebook work best for your host organization? How does your host organization’s use of Facebook support their goals? What did you learn about your host organization’s use of Facebook?
  29. Lunch
  30. Gallery Walk Hang Your Poster on Wall Look at other posters Leave Notes
  31. Rapid Presentations
  32. Twitter for Professional Learning and Networking • Twitter 101 • Profile Set up: Elevator Speech/Photo • What makes a good Tweet? • Tweet!
  33. Twitter Can Support Professional Learning
  34. Twitter for Professional Networking
  35. Twitter for Professional Networking
  36. Twitter for Professional Networking
  37. Twitter for Professional Networking: Lists
  38. Get Started: Sign Up for An Account https://support.twitter.com/groups/50-welcome-to-twitter/topics/204-the-basics/articles/100990-signing-up-with-twitter
  39. Get Started: Profile Descriptions
  40. Twitter Best Practices and Practicing – Personal Profile Five Minute Exercise: Craft Your Twitter Elevator Speech 1. Who are you? 2. Why should someone want to connect with you? 3. What makes you unique? 4. What is your professional interest?
  41. Twitter Best Practices and Practicing – Perfect Tweets Omit Needless Words Describe, Simplify, Avoid One thought per Tweet
  42. Twitter Best Practices and Practicing
  43. Roundtable Discussion • What do you think is your key strength that will help your internship be a success? • What concerns you most about the internship and working with your host organization? • What is the first thing you will do at your internship when you start so you are successful?
  44. Advice from Nonprofits • Clarify goals • Regular meeting time with your supervisor • Understand office norms • Get to know people • Participate • Build relationships • Not such thing as stupid question • Don’t be afraid to try to new things • Take pride in your work • Attitudes matter • Be professional
  45. Mindful Social Media or Mind Full? Photo by pruzicka
  46. Managing Your Attention Online: Why Is It An Important Networking Skill?
  47. Self-Knowledge Is The First Step 1. When you open email or do social media tasks, does it make you feel anxious? 2. When you are seeking information to curate, have you ever forgotten what it was in the first place you wanted to accomplish? 3. Do you ever wish electronic information would just go away? 4. Do you experience frustration at the amount of electronic information you need to process daily? 5. Do you sit at your computer for longer than 30 minutes at a time without getting up to take a break? 6. Do you constantly check (even in the bathroom on your mobile phone) your email, Twitter or other online service? 7. Is the only time you're off line is when you are sleeping? 8. Do you feel that you often cannot concentrate? 9. Do you get anxious if you are offline for more than a few hours? 10.Do you find yourself easily distracted by online resources that allow you to avoid other, pending work? A few quick assessment questions Add up your score: # of YES answers
  48. What’s Your Attention Focusing Score? Source: Lulumonathletica 0…1…2…3…4…5…6…7…8…9…10 Mindful Online………………………………………………………..Need Help Now
  49. What does it mean to manage your attention while your curate or other social media tasks? • Understand your goals and priorities and ask yourself at regular intervals whether your current activity serves your higher priority. • Notice when your attention has wandered, and then gently bringing it back to focus on your highest priority • Sometimes in order to learn or deepen relationships -- exploring from link to link is permissible – and important. Don’t make attention training so rigid that it destroys flow. Source: Howard Rheingold NetSmart
  50. Exercise: Shift Into A Reflective Mindset
  51. Takeaways: Share Pairs • What’s one tip or technique that you can put into practice about mindfulness?
  52. Assignment • Do your best effort for the assignment – set of recommendations for your host organization on how to use social media for mission • Jan. 25th • Send by email to Maha and Beth
  53. Closing Circle and Reflection
  54. Thank you! www.bethkanter.org www.facebook.com/beth.kanter.blog @kanter on Twitter

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