How to generate content ideas and fuel your content marketing machine inside Kapost.

1. Wednesday Webinar:
Idea Generation & Fueling Your
Content Marketing Machine
t: @Kapost
Join the conversation #WedWebinar
Please type any questions in the chat during the webinar

2. Agenda
1. How do I generate enough ideas to keep
my content marketing machine running
smoothly?
2. Where can I turn for ideas outside of my
marketing team?
3. Can I manage and store ideas inside
Kapost?
4. How do I involve my whole team in content
ideation inside Kapost?
5. How do I determine if my content ideas are
worth moving to production?
#WedWebinar

3. How do I generate enough ideas to keep my content
marketing machine running smoothly?
• (Last month) Mapping out Personas and Buying Stages- strategy
• Finding the “Sweet Spot” for Idea Generation
#WedWebinar

4. Where can I turn for ideas outside of my Marketing Team?
Remember Top of Funnel content should not discuss your product!
Focus on customer challenges and interests… “Sweet Spot”
1. Engage your
Organization
#WedWebinar

5. Where can I turn for ideas outside of my Marketing Team?
2. Social Listening
#WedWebinar

6. Where can I turn for ideas outside of my Marketing Team?
3. Buyer Interviews
#WedWebinar

7. Where can I turn for ideas outside of my
Marketing Team?
1. Engage your
organization
2. Social Listening
3. Buyer
Interviews
#WedWebinar

8. Can I manage and store ideas inside Kapost?
#WedWebinar

9. Can I manage and store ideas inside Kapost?
#WedWebinar

10. Can I manage and store ideas inside Kapost?
#WedWebinar

11. How do I involve my whole team in content
ideation inside Kapost?
#WedWebinar

12. How do I determine if my content ideas are
worth moving to production?
#WedWebinar

13. Q+A
#WedWebinar