Featuring JONATHON COLMAN, DOUG KESSLER,
GREGORY POURY, TODD WHEATLAND, MARK O’TOOLE, MARTA KAGAN, VERONICA JARSKI AND MORE.

CUSTOMIZATION DESIGN PROMOTION STORY 3
5 7 9 11 13 15 17 19 21 23 25 27

JONATHON
COLMAN
Facebook

“Design a compelling title slide
with a catchy title that can be read even at a tiny size.”

GREGORY
POUY
LaMercatique

“Read presentations that get shared
to understand how it works.”

DOUG
KESSLER
Velocity Partners

“Make it sexy and visual
and bold and bright and fun.”

MARTA
KAGAN
Martafy!

“If you don't provide a
clear and compelling reason for people to care about your message or story immediately, you've already failed.”

TODD
WHEATLAND
Kelly OCG

“Without a doubt, the #1
mistake people make on SlideShare is failing to customize content.”

STEFANOS
KARAGOS
XPLAIN

“Social media promotion is the
best way to spread a presentation virally. Follow a mix-and-match approach of promoted posts, highly targeted Facebook ads and LinkedIn ads.”

BRUCE
KASANOFF
Now Possible

“Most people try to stuff
too many points into SlideShare, and that just doesn't work. If you find yourself sliding into a 2nd or 3rd point, start a new SlideShare.”

ETIENNE
GARBUGLI
CRIM

“If it doesn't get many
views, shares, likes, adjust the presentation and re-publish. Iterate your way to a great presentation.”

MICHAEL
BRENNER
SAP

“Tell a story. Use pictures
of babies, puppies or cats. And always make the customer the hero of your story.”

JULIAN
COLE
Bartle Bogle Hegarty

“Breakout SlideShares have two nice
fonts — one for headings and one for body copy, bold colors, a standout front page, a nice theme in terms of the images they are using and great content to back it up.”

VERONICA
JARSKI
MarketingProfs

“Kurt Vonnegut said that every
scene in a book needs to either propel the story forward or reveal something. The same is true for every slide in a presentation.”

MARK
O’TOOLE
HB Agency

“I see each piece of
content as something that must be maximized, adapted and shared as many places as are relevant.”

STEVEN VAN
BELLEGHEM
B-Conversational

“Make sure you have a
plan to tell the world about your story with blogs and articles.”

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