presentation given Oct. 4 at University of Michigan 2011 Work-Life Balance Conference

1. Personal and Professional Strategies
Manage the Madness.
Be More Productive.
Tonya V. Thomas Get Things Done.
Instructional Designer/Trainer
University of Michigan
Health System
Revenue Cycle Education,
Development & Quality
Management (EDQM)

2.  Separate Personal from Professional
 Build Your Online Personal/Professional
Learning Network
 Build and Maintain a Personal Brand Online
 Manage Social Media Overload
 Bring the Mountain to Mohammed:
Social Media Aggregators

3. Focus on Purpose, Audience and Goals

4.  Determine ―mission‖ — what do you
want to promote/accomplish?
 Remember your audience always
 Choose which networks to participate in
 Where does your audience ―live‖
 Choose which to keep personal and
which to keep professional
 LinkedIn (pro?) vs. Facebook (casual?)
 Twitter (external) vs. Yammer (internal)

5.  Professional  Personal
 LinkedIn  Facebook
 Facebook  Twitter
 Twitter  Blog
 Blog  MySpace

6.  Yes, even Facebook can go ―pro;‖ has very
granular security/privacy controls
 Can lock down most everything
 Can limit view to groups of friends, or
specific individual friends

7. n. – the entire collection of people with whom you
engage and exchange information, usually online

8. Wikipedia’s definition:
Personal Learning Networks (PLNs) consist of
the people a learner interacts with and derives
knowledge from in a Personal Learning
Environment. An important part of this concept
is the theory of connectivism developed by
George Siemens and Stephen Downes. Learners
create connections and develop a network that
contributes to their professional development
and knowledge.[1] The learner does not have to
know these people personally or ever meet
them in person.

9.  Groups
 LinkedIn | Facebook | Google Groups
 Twitter Lists
 Facebook Pages
 Events
 EventBrite | RegOnline | Trumba
 Facebook | LinkedIn

10.  Google Apps(Calendar, Reader, Docs, Sites)
 Wikis (Confluence at UMHS)
 Blogs (Blogger, Wordpress, Tumblr, Posterous)
 Other Online Apps:
 Huddle.net
 OneHub.com
 DropBox.com
Box.net
 ToodleDo.com
 TomsPlanner.com

11.  Task Tracking
 ToodleDo | Gqueues | Remember The Milk | Todoist
 Microsoft Outlook and OneNote
 Evernote, Diigo: Annotation on the Go
 Add photos; search text even in images
 Feedly (RSS as ‗newspaper‘)
 FeedSquares (RSS on mobile) >>>

12. Now Introducing: the New, Improved YOU!

13.  Participate! Don‘t just leech
 Style and Tone: Professional but Fun!
 Credibility/Opinions
 Passion/Enthusiasm
 Ask Questions
 Add value

14.  Signature image:
Same photo or icon across platforms
 Signature colors:
Similar color scheme or background
graphic across sites
 Signature line:
Consistent elements across platforms

15. background Background/photo
Background/photo photo

16.  Add a photo to your signature
 Add links to
your social network
profiles in
your signature
 Cross-link each social network profile to all
your other sites, pages and profiles

17. ―…does not compute…‖

18.  Ping.fm | Posterous.com | Shareaholic.com
 Feedly.com + Google Reader
 Google.com/reader

19.  Make yourself an information resource
 Link to your blogs and social network
profiles wherever you post
 At work
 At school
 With your groups
 Embed your blog feed into
yours and others‘ websites
 Point others to additional substantive
resources
 TwitterFeed, RSS Graffiti, etc.

21.  Feedly + Google Reader
 Dashboards >>>
 HootSuite.com | TweetDeck.com | Seesmic.com | Netvibes.com
 Yammer | Present.ly | Identi.ca
 RSS Graffiti for Facebook
 Brizzly.com | Threadsy.com

22. What did she just say?…

23.  Focus on goals of your online time
 Be deliberate about your online
persona/brand
 Start small and grow from there
 Think of social networks as sites where you
can learn AND contribute to others‘ learning
 Use online social and collaboration tools to
get stuff done online
 Use online social resource tools to manage
information overload

24. http://www.diigo.com/list/tvthomas/UMWorkLifeConf2011
This presentation on SlideShare:
http://sliwww.slideshare.net/kappadiva/social-media-7142101

25. What wisdom do YOU have to share
with our group today?

26. http://www.umich.edu/~tvthomas
Thomas is an instructional design, training and multimedia
communications professional, with nearly 20 years experience in
healthcare, information systems, instructional design and training,
web design, internal and external marketing, PR and
communications, social media, service excellence, leadership
development and non-profit operations management. She is currently
an instructional designer and training specialist the Revenue Cycle
EDQM Team at The University of Michigan Health Center; an adult
education instructor and public speaker at Schoolcraft College,
Livonia; and principal and Chief Learning Officer of Kappa Beta
Technology & Instruction, a training and design firm in Canton, MI.
She is the author of the Learning Leader Blog
(www.learningleader.org,) an emerging technologies resource for 21st
century educators, and is a member of several professional education
and technology organizations, including ASTD, AECT and MCWT. She • LinkedIn
has been a member of the board of directors for the MCWT
Foundation and the AWC, has developed and helped launch websites • Facebook
and corporate identities for several client startups. She continues to • Twitter
share her education, creative and technical expertise through active
community volunteerism, supporting local school districts, civic • Learning Leader Blog
groups, and other mission-based non-profits, including the Plymouth-
Canton and Wayne-Westland Community School Districts, Chief
• Diigo Reading List
Learning Officer Magazine‘s Business Intelligence Board, the Detroit
Free Press PC@Home Advisory Board, and others.