Kapture is Mobile-first platform, Mobile CRM Software with an amazingly user-friendly interface, reducing hardware costs by 80%. When all your data is secured on the cloud, you know you can access it anytime, anywhere effortlessly which invariably increases productivity by 75%. Apart from that, it’s fully-customizable to adapt to different business processes and models pertaining to different organizational working styles. Today, we are India’s leading comprehensive technology-driven CRM solution providers for top brands in the Hospitality, Real Estate, FMCG, Banking industries etc.

1. LIFE OF A SALES GUY ISSUES AND
CHALLENGES OF AN ORDINARY SALES
EXECUTIVE KAPTURE CRM
The ordinary sales executive plays an important role in an organisation to push the sales graph
ahead. Here is an overview of the challenges and issues faced by the sales guy and the possible
solutions for them.
The struggle against time
Time is the most precious commodity for a sales executive. The amount of unnecessary time a
sales executive actually spends in selling can help in identifying any issue that is hampering his
sales performance. Trying to eliminate the sales roadblocks will do the trick! Many executives
today struggle to locate the relevant information as the data is ill-organised and scattered. It is

2. estimated that an average salesperson spends more than 6 hours per week just searching for
information.
If content retrieval issues are holding the sales team back, consider introducing sales
enablement software that eliminates such inefficiencies and improves the sales performance.
Organizations that use CRM have an edge over the others as this cloud-based software makes
data flexible and easily available.
Well-defined sales process to boost performance
As the organisation grows, it needs a well-defined and well-understood sales process. The sales
guy is expected to channel his own talent to produce the biggest and quickest wins. But, he
normally does not develop and pursue an organised plan for pushing a prospective client forward
in the pipeline. Instead, he relies heavily on his instincts. This increases the likelihood that key
stages in the sales process could be overlooked, leading to resistance, objections and inevitably
lost sales. When their efforts don’t pay off, even the most capable sales executives tend to get
discouraged and end up spending longer hours, working less efficiently and struggling to meet
the sales target. The reason for failure may differ, but the net result is always wasted time, which
fails to produce high quality sales and consequently increases the cost of sales.
Planning for a cloud-based CRM with a sales software to organise the sales process is the
solution. It tracks the lead flow to obtain clear insights into customer behaviour and preferences,
and helps in optimizing the sales cycle for better conversions. Having an in-depth knowledge
about the client requirements equips the executive in creating custom packages for each client
base. Using such a software platform that articulates and understands the sales process with
precision can work wonders for a sales executive.
Marketing content and its importance
Almost 90% of the marketing content goes unused by the sales team. At the same time,
investment in content marketing continues to rise. This kind of inefficiency has had a major
impact on the performance of a sales representative.

3. To implement the next generation sales, a content management software is one way to boost the
performance levels of both sales and marketing. Prioritize software that not only closes the sales
marketing loop but also aids in measuring marketing collateral usage. It is beneficial to introduce
systems and processes that allow marketing leaders to push relevant content directly to sales
executives.
Fine-tuning the closing ability
Closing ability is quite a large part of sales performance. Some executives are great at
networking and pushing a deal through the pipeline but consistently fail when it comes to closing,
which affects their overall performance.
Keeping track of the opportunity win rate provides some insight into the ability of the executive to
close a deal. CRM helps in keeping tabs on this and work with the executives who consistently
post low opportunity rates. Sometimes sitting in with them on a call, or providing coaching can
make all the difference.
Leads to deals without misses
Most of the time, the sales guy finds out that the deal was not worth pursuing only after spending
a considerable time on it. Sometimes he is busy with a less important deal and misses a huge
opportunity.
Most companies rely on cloud-based sales lead management tools for lead generation,
classification and allocation. This leaves no room for any confusion and the allocation will be
based on priority, which will eliminate any chance of missing a deal.