Let's discuss Relationship Marketing...Ditch the jargon, get back to basics!

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It's time to ditch the big words, the jargon filled definitions and get back to basics. Get to the core of relationship marketing, it's about people.

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Editor's Notes

It's about creating human to human meaningful connections. So thank you to Bryan Kramer, CEO of @PureMatter in Silicon Valley. for articulating the essence of CRM so well. Punt his Book: There is no B2B or B2C: Human to HumanTo successfully exploit the potential of social and mobile media, you need need to design experiences that deliver tangible value in return for customers’ time, attention, endorsement and data.Use the human senses and insights to find deeper meaningful engagements.