Dave Carroll gets his new song, “United Breaks
Guitars” on YouTube. It becomes Viral immediately,
scoring >150.000 views on the first day.
United Airlines starts to realize the PR disaster and
immediately offers the requested $1.200
reimbursement to Dave Carroll.
He declines the offer.
XPLAIN.co – We Love to Integrate Brands Into People‘s Life
Stefanos Karagos – ZF Digital 2013