some good bad and wrost advertisements

1. Advertisement
Good
Bad
Digital

2. Good ads

3. • https://www.youtube.com/watch?v=n-96ojEJf2I – Cadbury shubh aarambh
• Strategy – Replacing the mind set of using sweets when something good
happens
• Effect – A very touchy, effective ad, depicting the sentiments of a
relationship, and also giving the message of Indian values of shubh
aarambh
• Target Audience – Anyone and everyone
• Creativity

4. • https://www.youtube.com/watch?v=bZ2EKswyTao – belt – heaven
• Strategy – creating awareness and importance of a particular
product
• Effect – safety – life saving
• Target Audience – global, anyone who drives or sits in a vehicle
• Creativity – touching the fears of human - DEATH

5. • https://www.youtube.com/watch?v=l38blGqVeHc&feature=en
dscreen – Mercedes
• Strategy – funny advertisement, but stating its idea
• Effect – was looked upon, because of its uniqueness and
funny genre
• Target Audience : people who drive the elite vehicles but
just go by the looks
• Creativity – amazing concept of proving their tagline

6. • https://www.youtube.com/watch?v=6tCtM8UEQv8 – cheese
• Strategy – bringing in a character which is most connected
with their product
• Effect – the cheese brand could be looked upon as a
healthy and strong cheese
• Target Audience : cheese lovers
• Creativity – animation, touching at the beginning – funny
at the end

7. • https://www.youtube.com/watch?v=xGwAbSHLh08 – maruti
petrol
• Strategy – showing the benefits of Maruti
• Effect – very effective, humorous at the same time stating
its feature
• Target Audience : people obsessed with mileage
• Creativity – humorous advertisement, using kids and
showing the message clearly

8. • http://www.youtube.com/watch?v=9MbpNqPbqF0 – axis bank
• Strategy
• Effect
• Target Audience :
• Creativity

9. Bad ads

10. • https://www.youtube.com/watch?v=Pd4pQ4pse5Y – akshay
kumar – micromax ad
• Strategy – using a celebrity , who is at the peak at the
moment to endorse
• Effect – couldn’t link the benefits shown in the ad to the
real world product
• Target Audience • Creativity – very creative ad, but off the product

11. • https://www.youtube.com/watch?v=aZlQUu9NXxE – amul
macho
• Strategy – bringing in a fantasy and naughty element, and
also using a sexy model for the same
• Effect • Target Audience : people out there for fantasy
• Creativity - a very creative ad but off the product

12. • https://www.youtube.com/watch?v=B1h3ww0HPTM – farhan
akhtar – intex mobile
• Strategy - using a celeb
• Effect • Target Audience : budget Smartphone lovers
• Creativity – not at all creative

13. • https://www.youtube.com/watch?v=6Z4WMxUpoTg – twinkle
khanna – micromax
• Strategy
• Effect
• Target Audience :
• Creativity

14. • https://www.youtube.com/watch?v=L3xT-Vhga8s – deewana
bana de
• Strategy
• Effect
• Target Audience :
• Creativity

15. • https://www.youtube.com/watch?v=YoV_xfvTViA – Tanya
sharma – garnier fructis
• Strategy
• Effect
• Target Audience :
• Creativity

16. Digital Campaigns

17. • http://raceforlife.cancerresearchuk.org/index.html cancer
• video http://www.youtube.com/watch?v=GWJEmMDQXoA

18. • http://www.youtube.com/watch?v=QAwQ8tMlDVs –
nike – intensity counts

19. • the fun theory -http://www.youtube.com/watch?v=jp6SjFdOHQ – Volkswagen

20. • 'Kick the Trash' Campaign
• Big brands like McDonald's are always looking for ways
to demonstrate their corporate social responsibility.
• In response to claims that areas outside of McDonald's
were dirty, McDonald's Germany came up with this
campaign to encourage children and young people to
dispose of litter responsibly.
• http://www.youtube.com/watch?v=Awu6t5af_AQ#t=64

21. • McDonald's Iced Fruit Smoothie App
• Sales of particular products such as smoothies and ice
creams are highly dependent on the weather.
• With the temperature rising and companies like Innocent
raising the consumption of smoothie products,
McDonald's wanted a way to connect with consumers
looking for this type of drink.
• Of note however is that the tool is not in a new app rather, it is baked in to the app that consumers have
already downloaded, with an update from the App
Store changing the content.

22. • https://www.youtube.com/watch?v=Fpe8LhsgaTw –
google chromeawarness - uk