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Social media online identity

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7 déc. 2014
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Social media online identity

7 déc. 2014
• 12 j’aime • 961 vues

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Social media online identity

  1. 1. Social Media Online Identity @KareemSamara
  2. 2. Professional Wrestling is FAKE
  3. 3. Learning How to see is essential
  4. 4. It’s not about Social Media
  5. 5. It’s about you
  6. 6. What is your product?
  7. 7. The Product is You
  8. 8. Value Proposition
  9. 9. Hedgehog Concept
  10. 10. Why Online?
  11. 11. What is your Story?
  12. 12. Who is your Persona?
  13. 13. Diffusion of innovation
  14. 14. What’s Missing?
  15. 15. it’s not the same situation
  16. 16. 18 How to win now?
  17. 17. The Traditional Mental Model of Marketing (B2C) 19 First Moment of Truth Second Moment of Truth Stimulus At shelf In-store Experience
  18. 18. The New Mental Model of Marketing 20 First Moment of Truth Second Moment of Truth Stimulus Pre-shopping | In-store | In-home At shelf In-store Experience
  19. 19. It’s your first step
  20. 20. Thanks @KareemSamara Kareem@SBKits.com Facebook.com/SBKits

Notes de l'éditeur

  • The first and second moments of truth were a revelation when marketers first discovered them. It helped them focus their messaging and drove them to market more effectively by tying together messaging at the each intersection of the customer experience.

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