11. Marketing is a Social & Managerial PROCESS
by which individuals & groups obtain what they
need & want through : Creating, Offering &
exchanging products of value to others
Satisfying Needs Profitably
39. The Traditional Mental Model of Marketing (B2C)
39
First
Moment of
Truth
Second
Moment of
Truth
Stimulus
At shelf
In-store
Experience
40. The New Mental Model of Marketing
40
First
Moment of
Truth
Second
Moment of
Truth
Stimulus
Pre-shopping |
In-store | In-home
At shelf
In-store
Experience