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webinar
Staffing & Culture
Your Billing Company’s Secret Sauce
Presented by Laurie Morgan August 23, 2016
@GoKareo
Agenda
2
Agenda
2
• Welcome & Introductions
• Staffing & Culture
• How Kareo Can Help
• Your Questions
@GoKareo 33
Connect via Social
Connect with us via social media
How to connect:
1) Follow @GoKareo on Twitter
2) Follow @L...
@GoKareo 44
Speaker
Laurie Morgan, MBA
• Senior consultant & Partner at Capko &
Morgan
• Has managed start-ups and large s...
@GoKareo
Agenda
5
Agenda
5
• Welcome & Introductions
• Staffing & Culture
• How Kareo Can Help
• Your Questions
@GoKareo 66
Today’s talk
• Why culture fuels growth – and makes your life easier
• Great employees: start at the beginning...
@GoKareo 77
Corporate Culture: What the Heck Is It?
Corporate culture refers to the shared values,
attitudes, standards, a...
@GoKareo 88
• Culture helps define brand
• Culture creates loyalty and teamwork
• Culture makes recruiting easier
• Cultur...
@GoKareo 99
Academic Practice: Cultural Change is Hard
• Practice faced:
- Cost overruns and overstaffing
- Very low produ...
@GoKareo 1010
Culture Grows Organically
• Influence it with:
- Values and mission
- Management style
- Day-to-day decision...
@GoKareo 1111
Hire Slow, Fire Fast
• Your first employee is 50% of your staff
• In a small organization, every employee wi...
@GoKareo 1212
Prioritizing Hiring Goals
• Fit versus credentials
• How important is longevity?
@GoKareo 1313
Behind and Beyond the Resume
• Does the pattern show qualities you care about – perhaps:
- Resourcefulness
-...
@GoKareo 1414
Employees and Marketing
“Marketing is the whole business seen from the point of
view of its final result, th...
@GoKareo 1515
Employees and Your Business Growth
• Employees are your product
• Employees are your brand
• Employees are y...
@GoKareo 1616
Why Do Practices Outsource?
• Save money
• Avoid risk
• Can’t support billing on their own
• Improve their r...
@GoKareo 1717
Why Switch to a Service – or Switch Services?
Source: MedData Point/Capko & Morgan July, 2016
18
The Path to Productivity: High Points (1900-today)
Taylor:
Specialization
Ford:
Importance of
stable
workforce
Follett:...
19
Gallup Study: Employee Engagement
• Gallup has studied employee engagement since 2000
• Engaged employees are “involved...
20
Fostering Engagement
• Gallup: Three key behaviors
- Communicating richly
- Clearly defining performance goals
- Focus ...
21
Culture, engagement killers
• Not giving credit
• Ignoring problems
• Micromanaging
• Blame game
• Nepotism
22
Learning is Crucial
• Change is near-constant
• Customers will rely on you to know what’s what
• Employees want to buil...
23
Closing Inspiration
“People work for money, but go the extra mile for recognition, praise, and
rewards.” – Dale Carnegi...
@GoKareo
Agenda
24
Agenda
24
• Welcome & Introductions
• Staffing & Culture
• How Kareo Can Help
• Your Questions
@GoKareo 2525
Awards and Rankings
Growth awards
The speed at which
medical practices are
moving to Kareo and
referring it ...
Kareo Confidential 2626
May Launch of a New Kareo Platform
Web and Mobile Integrated Modules (Products)
Best-in-Class Tech...
Kareo Confidential 2727
Practice and Billing Company Access
Practice Platform Access
Easy, Integrated, Flexible
Billing Co...
@GoKareo 2828
Enabling Your Success with Kareo
• Kareo Connect Program (Formerly Medical Billing Partner
Program (MBPP)
• ...
@GoKareo
Agenda
29
Agenda
29
• Welcome & Introductions
• Technology + People = Profit
• How Kareo Can Help
• Your Questions
@GoKareo 3030
How to Participate Today…
Type your questions
-- Questions After the Webinar --
888.775.2736 x1
sales@kareo....
Connect with Kareo
Stop by and say hi!
Kareo @GoKareo GoKareo Kareo
3353 Michelson Drive, Suite 400
Irvine, CA 92612
(888)...
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Staffing & Culture: Your Billing Company’s Secret Sauce

Looking to grow your billing service—or just be more profitable? The secret ingredients for your success are sitting right next to you (or maybe an internet connection away): your employees and colleagues. A billing team that performs well, adapts to changing times, and embodies your company values is the key to longevity and prosperity in a competitive market. Building and retaining a team like that is the surest way to stand out from the crowd! But how do you do it?

Join Laurie Morgan of Capko & Morgan for a lively webinar on this exciting and critical topic for billing companies. You’ll learn:

•How staffing well makes marketing a piece of cake
•Why "culture eats strategy for breakfast"
•Quick tips for evaluating new staff additions
•And much more

  • Soyez le premier à commenter

Staffing & Culture: Your Billing Company’s Secret Sauce

  1. 1. webinar Staffing & Culture Your Billing Company’s Secret Sauce Presented by Laurie Morgan August 23, 2016
  2. 2. @GoKareo Agenda 2 Agenda 2 • Welcome & Introductions • Staffing & Culture • How Kareo Can Help • Your Questions
  3. 3. @GoKareo 33 Connect via Social Connect with us via social media How to connect: 1) Follow @GoKareo on Twitter 2) Follow @LeaChatham on Twitter 3) Follow @CapkoandMorgan on Twitter twitter.com@GoKareo facebook.com/GoKareo linkedin.com/company/kareo
  4. 4. @GoKareo 44 Speaker Laurie Morgan, MBA • Senior consultant & Partner at Capko & Morgan • Has managed start-ups and large scale operations • Focused on medical practice management for five years • Expert in driving and capturing revenue and operating more efficiently • MBA from Stanford University
  5. 5. @GoKareo Agenda 5 Agenda 5 • Welcome & Introductions • Staffing & Culture • How Kareo Can Help • Your Questions
  6. 6. @GoKareo 66 Today’s talk • Why culture fuels growth – and makes your life easier • Great employees: start at the beginning • How managers can help make employees great • Management mistakes that derail engagement • Learning: good for you, good for employees
  7. 7. @GoKareo 77 Corporate Culture: What the Heck Is It? Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. -- Inc magazine’s Encyclopedia of Business Terms
  8. 8. @GoKareo 88 • Culture helps define brand • Culture creates loyalty and teamwork • Culture makes recruiting easier • Culture makes managing easier! • But over time, culture can make change harder Why Culture Matters
  9. 9. @GoKareo 99 Academic Practice: Cultural Change is Hard • Practice faced: - Cost overruns and overstaffing - Very low productivity versus benchmarks - Physicians agreeing to change, but not changing • Challenges: - What happens after the meeting? - “We’ve always done it this way” - Looking over the shoulder: why should I sacrifice? - No one wants to be the “chump” who gives up first - Is the need for change really understood? • These obstacles have derailed many companies, mergers
  10. 10. @GoKareo 1010 Culture Grows Organically • Influence it with: - Values and mission - Management style - Day-to-day decision-making - Employees you hire
  11. 11. @GoKareo 1111 Hire Slow, Fire Fast • Your first employee is 50% of your staff • In a small organization, every employee will always matter… a lot! • A great employee elevates your entire team • A bad fit, conversely, brings everyone down “You absolutely must have the discipline not to hire until you find the right people.” -- Jim Collins
  12. 12. @GoKareo 1212 Prioritizing Hiring Goals • Fit versus credentials • How important is longevity?
  13. 13. @GoKareo 1313 Behind and Beyond the Resume • Does the pattern show qualities you care about – perhaps: - Resourcefulness - Customer service - Continuous learning • Get prospects talking in interviews - What attracted you to this position? - What do you look for in a boss? - How would your coworkers describe you? - Tell me how you plan out your day - How would you handle this difficult client management situation?
  14. 14. @GoKareo 1414 Employees and Marketing “Marketing is the whole business seen from the point of view of its final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.” -- Peter Drucker
  15. 15. @GoKareo 1515 Employees and Your Business Growth • Employees are your product • Employees are your brand • Employees are your path to productivity “One customer well taken-care-of could be more valuable than $10,000 worth of advertising.” -- Jim Rohn
  16. 16. @GoKareo 1616 Why Do Practices Outsource? • Save money • Avoid risk • Can’t support billing on their own • Improve their results • Gain knowledge they don’t have
  17. 17. @GoKareo 1717 Why Switch to a Service – or Switch Services? Source: MedData Point/Capko & Morgan July, 2016
  18. 18. 18 The Path to Productivity: High Points (1900-today) Taylor: Specialization Ford: Importance of stable workforce Follett: Knowledge earns authority Hawthorne: Management attention matters Theory X and Theory Y Japanese management: Employees drive improvements Era of employee engagement: culture
  19. 19. 19 Gallup Study: Employee Engagement • Gallup has studied employee engagement since 2000 • Engaged employees are “involved in and enthusiastic about their work and workplace” • Less than 1/3 of employees are engaged - “Majority are indifferent, sleepwalking through their day without regard for their performance or their organization’s” - “Growth and innovation are at risk” • About 70% of the variance in engagement is due to management - One in two Americans has left a job to escape their manager
  20. 20. 20 Fostering Engagement • Gallup: Three key behaviors - Communicating richly - Clearly defining performance goals - Focus on strengths instead of weaknesses • Notice that it’s not all about money… or even mostly • Employees crave: - Meaningful recognition - Sense of ownership - Trust, openness, fairness
  21. 21. 21 Culture, engagement killers • Not giving credit • Ignoring problems • Micromanaging • Blame game • Nepotism
  22. 22. 22 Learning is Crucial • Change is near-constant • Customers will rely on you to know what’s what • Employees want to build their skills “The only thing worse than training employees and having them leave is not training them and having them stay.” -- Henry Ford
  23. 23. 23 Closing Inspiration “People work for money, but go the extra mile for recognition, praise, and rewards.” – Dale Carnegie “You don’t build a business, you build people, then people build the business.” -- Zig Ziglar “Accept the fact that we have to treat almost anybody as a volunteer.” – Peter Drucker And from yours truly: “Management is a discipline, a skill you can build. It’s okay to be a beginner – everyone starts as one. The key is to commit to learning.”
  24. 24. @GoKareo Agenda 24 Agenda 24 • Welcome & Introductions • Staffing & Culture • How Kareo Can Help • Your Questions
  25. 25. @GoKareo 2525 Awards and Rankings Growth awards The speed at which medical practices are moving to Kareo and referring it to other providers. Best places to work Happy, engaged employees stay longer, have more experience and offer better customer service Analyst reviews 3rd party recognition, driven by direct customer feedback, equals trust and credibility
  26. 26. Kareo Confidential 2626 May Launch of a New Kareo Platform Web and Mobile Integrated Modules (Products) Best-in-Class Technology and Value Delivered Through Your Brand Kareo BillCo Edition (2.0)
  27. 27. Kareo Confidential 2727 Practice and Billing Company Access Practice Platform Access Easy, Integrated, Flexible Billing Company Access Medical Billing Experts
  28. 28. @GoKareo 2828 Enabling Your Success with Kareo • Kareo Connect Program (Formerly Medical Billing Partner Program (MBPP) • Partner Resource Center & Co-branded Collateral • Client Friendly Product Microsite • Referral Program • Sales and Educational Tools • Dedicated Training, Onboarding, and Support
  29. 29. @GoKareo Agenda 29 Agenda 29 • Welcome & Introductions • Technology + People = Profit • How Kareo Can Help • Your Questions
  30. 30. @GoKareo 3030 How to Participate Today… Type your questions -- Questions After the Webinar -- 888.775.2736 x1 sales@kareo.com
  31. 31. Connect with Kareo Stop by and say hi! Kareo @GoKareo GoKareo Kareo 3353 Michelson Drive, Suite 400 Irvine, CA 92612 (888) 775-2736

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