2. Sean V. Bradley
• Founder & CEO,
• Dealer Synergy
• (866) 432-3555
• seanb@dealersynergy.com

3. How to Grow Your
Internet Department
- The Power of “Synergy”
- The Value of an Internet Sales 20 Group
- The Reality of a 20 Group Composite
- The “4P” Philosophy
- The Tactical Strategy
- Point of Diminishing Return…
- How to Conquest (CRUSH) Your Competition with
Surgical Precision & Veracity

8. Syn-er-gy (noun)
Synergy is defined as:
Two or more agents that come
together are greater than their
individual effect

9. Interdependence, a Better
Way, a Higher Way

11. Benchmark Composite

12. The 4P Philosophy
An Internet Department is made or broken,
maximized or underutilized in 4 key areas
The 4 P’s
PRODUCTS
PEOPLE
PROCESS
PROMOTIONS

13. An Internet Department is made or broken,
maximized or underutilized in 4 key areas

14. Products (Resources)
• CRM / ILM
• Website
• Call Monitoring Tool
• Inventory Pricing Tool
• Telephones, cell phones, head sets
• Templates, Scripts, Word Tracks,
Objections / Rebuttals
• Hardware
• Computers, Ipads, Laptops etc…
• Video Production Equipment
• Video / Digital Cameras

15. People
• Assessments of current Staff
• Profiling, Recruiting, Screening
Interviewing, Hiring
• Job Descriptions
• Pay Plans:
Salary, Commissions, Bonuses, Incentives
etc…
• Schedules
• Goal Planning, Projecting, Forecasting
• Training, Training, Training
• Personnel Development
• Motivation, Inspiration, Leadership
• Tracking / Accountability
• Coaching, Mentoring
• Support

16. Process
• Outbound / Inbound Phone Call Process
• Outbound / Inbound Email Process
• Follow up Process
• Engagement Process
• How To PROPERLY Qualify a Prospect &
Identify wants, wishes, expectations
• *** How to EXCEED expectations with a Value
Package Proposition (Why Buy From Us)
• Objections / Rebuttals
• How to Handle
PRICE, Availability, Credit, No Phone
#, “Email ONLY”, Difficult People etc… How
to Handle ALL “What Ifs”
• Reviews / Testimonials
• Tracking, Reporting,
• ** Management is a whole other Power Point

17. Promotions
• How to DOMINATE “Googleopoly”
• Onsite / Off Sites SEO
• Video Search Engine Optimization
• Video Pre-Roll
• Social Media & Social Search Engine Optimization
• Reputation Management & Reputation
Optimization
• Focus Sites / Micro Sites
• Pay Per Click (SEM)
• Retargeting
• Cross Promotional Marketing
• OEM Leads
• 3rd Party Leads
• Online Classifieds
• EZ Referrals

18. TACTICAL STRATEGY
How to DOMINATE THE COMPETITION

19. Point of
diminishing
return

20. ExpAND Your pma or
start to conquest

22. Thank You
Sean V. Bradley