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Bun in the Oven
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Bun in the Oven
1.
Christina Davis Karina
Munoz
2.
Capstone 1 Product
Category Trendy Maternity Apparel Brand Name Bun in the Oven
3.
Benchmark Websites
4.
Capstone 2 Theme
Humor Fun Relevance Enjoyable journey for expectant mothers
5.
Capstone 3 Target
Customer Married Women Mid 20’s to Late 30’s Household income: $50,000 to $100,000 Marketing Objectives Social Media & E-mail
6.
Capstone 3 Trends
Celebrity Pregnancies Bo-ho chic, maxi dresses “Go Green”
7.
Capstone 4 Virtual
Catalog Plan “Must Haves” Featured on Home Page Presentation Fabric & Care Details Individual Product Detail Pages
8.
Capstone 5 Logo
Vision Statement
9.
Capstone 6 Site
Map
10.
Capstone 7 Layout
Home 1 column fixed, centered, header and footer template Merchandise 2 column fixed, left sidebar, header and footer template
11.
Capstone 8 Brand
Image Polka Dot, Header & Footer Warm, Natural Colors Round, Bubble Font
12.
Capstone 9 Special
Event Information Free Shipping Opens new window with detailed information
13.
Capstone 10 Virtual
Catalog 4 Main Categories Sub-categories under all
14.
Usability Test Results
Clarity & Ease of Use cute, functional layout, easy to use Navigation fairly easy, good sense of product Usability Errors formatting issues between sites add website titles Suggestions simpler font
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