1. Social Media and the
Internet Evolution
Understanding the Web 2.0
Karlton Utter
@karltonutter
2. What is Web 2.0?
What has changed?
YOU ARE THE NEWS
THE NEWS COMES TO YOU
FULLY INTERACTIVE
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5. People on Facebook
• More than 900 million active users (50% of the
entire internet)
• 50% active users post on a daily basis
• Average user has 130 friends
• People spend over 700 billion minutes per month
on Facebook
6. Activity on Facebook
• There are over 900 million objects that people
interact with (pages, groups, events and
community pages)
• Average user is connected to 80 community
pages, groups and events
• Average user creates 90 pieces of content each
month
• More than 30 billion pieces of content (web
links, news stories, blog posts, notes, photo
albums, etc.) shared each month.
7. Mobile
There are more than 200 million active
users currently accessing Facebook
through their mobile devices.
Facebook applications are available for
Blackberry, Iphone, and Droid
- Fully Integrated with smart phones
8. Why Use Facebook?
• Ability to interact with "friends"
• Share photos/save photos
• Share links to articles or videos
• Birthday reminders
• Groups - closed and open
• Business Pages
• Gaming Communities (Farmville, Mafia Wars, Etc.)
• Set a username for your profile
www.facebook.com/username
• Become part of a network (under
settings/accounts)
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16. Why Twitter?
Twitter users are far more likely to follow Brands/
Companies than social networkers in general. Twitter
users frequently exchange information about products and
services.
25% of active Twitter users follow and interact with
companies, brands or products on social networks.
Awareness of Twitter has exploded over the past twelve
months. The percentage of Americans who are familiar with
Twitter has surged from 5% in 2008 to 87% in 2011. Twitter
is a natural “companion medium” to other media channels —
in particular, as an accompaniment to live TV.
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18. Instant Sharing
37% of users tweet with their smart phone
That means that you can instantly tweet
about their experience with a business.
19. Why Twitter?
100+ Million Active User Accounts
50 Million DAILY active Users
Average of 200 Million Tweets Per Day
460,000 New Accounts Every Day
Shared Common interests
Breaking News, Updates
Microblogging (tweets) - you are the news
140 Characters or less
Business Networking (Local Tweet Ups)
Streamlining your news channels
Popular Topics (follow conversations on topics or become
involved)
# = hashtag
Direct Messaging
@mentions
Make connections outside your sphere of influence
Search.twitter.com
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24. • 50 Million User Accounts
• Business Only Sphere of Influence
• Replaces Face to Face Business Groups
• Blogging
• Network with Professionals
• Build Referrals
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26. Making it Easy
• Tweetdeck – Free, unlimited
accounts, free download on smart
phone
• Hootsuite – 5 free accounts or
$5.99 /month for PRO version
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29. #3 Visited Website (after Google & FB)
Create your own page
Easy to upload and tag
Cloud saving for all your videos
FLIP Video, Webcam, Smart Phone
Interacts with all Social Media Sites
SEO and Viral Opportunities
PEOPLE ARE TWICE AS LIKELY
TO CLICK ON VIDEO IN SEARCH ENGINES
41. Blogging
• Wordpress.com – free, difficult to setup, easy to
maintain, various themes
• Wordpress.org – needs web hosting, under $10 a
month, great SEO
• Google Blogger – free, easy to set up, easy to
maintain, looks like a website, easy to attach a url
47. Social Media Etiquette
Fill out your online profiles completely with information
about you and your business. Use your real name and your
own photo.
Use a different profile or account for your personal
connections. Business and pleasure do not mix in this
medium.
Create a section on your main profile detailing who you are
seeking to befriend and ask that visitors abide by that
information.
48. Social Media Etiquette
Offer information of value. Don't talk just about yourself and
your company.
Don't approach strangers and ask them to be friends with
you just so you can then try to sell them on your products
or services. No Spam or auto direct messages.
Pick a screen name that represents you and your company
well.
Don't send out requests for invitations to play games or
other timewasters for those using the site.
49. Social Media Etiquette
Don't put anything on the Internet that you don't want your
current boss, future boss, current client or potential clients
to read.
Check out the people who want to follow you or be your
friend.
If someone does not want to be your friend, accept their
decision gracefully.
Never post when you're overly-tired, jet
lagged, intoxicated, angry or upset.
Always check grammar and spelling before you send
postings.
50. Social Media Etiquette
Always give more than you receive = good
relevant news or postings. If people aren't
commenting, they aren't interested.
Listen and read twice as much as you post
Don't become white noise
