Midterm for Interpretive Exhibition Design Prof. David Harvey With Jee Won Kim NYU Interactive Telecommunications Program Spring 2012

2. ROLE OF DESIGN
MoMA MoCA
Let the art speak by itself;
Less design oriented;
Very design oriented;
Design concentrated in details
wall colors; Design tells the story;
captions;
texts on wall;
frames.

3. PURPOSE
MoMA MoCA
Educational museum;
Art museum;
Archive of objects and stories;
Temporary exhibition;
Permanent exhibition;
Retrospective of the artist Cindy Sherman;
There is a temporary exhibition going on that fits seamlessly in
Identity and stereotypes of women, particularly as the permanent one;
depicted in films and magazines.
Identity of Chinese as immigrants in the US.

4. SCALE
MoMA MoCA
Large pieces, large rooms; Very small scale;
Sparse; Clustered, but not claustrophobic;
Monumental; Smart use of the space available;

5. SCALE
MoMA MoCA

6. LOOK AND FEEL
MoMA MoCA
Intimidating and patronizing Comfortable and familiar

7. ARCHITECTURE
MoMA MoCA
Chronological ordered but also themed; Chronological ordered but also themed;
Multiple paths within the exhibition; Single path;

8. ARCHITECTURE
MoMA MoCA
Artwork “face” of the exhibition is distinguished at the Exhibition starts very suddenly, even “spills out” of the room ‒
entrance; overwhelming;

9. ARCHITECTURE
MoMA MoCA
Right direction not clearly defined by the design; Exit and entrance next to each other, but cannot be mistaken;

10. ARCHITECTURE
MoMA MoCA
The only major design intervention is the use of colors, which Creation of an environment;
define different subject areas within the timeline ‒ not
always successful;

11. ARCHITECTURE
MoMA MoCA
Choice of colors: Great choice of materials and textures;
burgundy for classical portraits (mimic traditional art);
dark grey for movie characters;

12. ARCHITECTURE
MoMA MoCA
Choice of colors: Great use of translucent materials as opposed to plaster
green for high society women; walls;
light grey to contrast w/ B&W pictures;

13. ARCHITECTURE
MoMA MoCA
Contrasting colors ‒ bright green makes you think that room is Room dedicated to movies also has a dark wall color;
more special ‒ draws people's attention ‒ other colors used
are more washed out;
Recurrent themes (clowns);
Cohesive style throughout the exhibition;

14. ARCHITECTURE
MoMA MoCA
Could use more sitting; No sitting, but didn’t miss it;

15. LIGHTING
MoMA MoCA
Overall bright, no spotlights; Overall dark with spots of light to
draw your attention;
Rooms with darker colors contrasted with the whiter ones;
Soft light boxes ‒ draws attention
Too much reflection on the glass ‒ would see ourselves instead to the text;
of the pictures;
Pictures and movies on translucent
materials;

16. INTERACTIVITY
MoMA MoCA
Audio guide;; Variety of interactivity:
QR codes ‒ redirected to videos of curators and artists captions you can manipulate;
talking about their favorite pieces from the artist;

17. INTERACTIVITY
open curtains;
MoCA
open drawers;
book replicas to manipulate;

18. INTERACTIVITY
write whishes and put on dragon mouth;
MoCA
lift iron;
music buttons;

19. INTERACTIVITY
MoCA
opportunity to tell your story and mark your path in the museum;
temporary exhibit ‒ manipulate the original artwork with gloves;

20. IMPROVEMENTS
MoMA MoCA
Not clear about direction to go or where
to enter (multiple path);
Wish to see more behind scenes (props, Exhibition starts before you enter,
studio visit, more about her); all of a sudden and overwhelming ‒ there
should be a transition space.
Wish to see her do her makeup, process
and her technique;