Cover The Long Tail Keywords With Broad Match Type
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Broad match is an efficient way to drive traffic to your business. Not only that it is a chosen medium to reach out to long tail search queries which are somehow not tapped by other match types such as phrase or exact match. Here’s an interesting study conducted by Google that sheds some light on how broad match is crucial in long tail coverage. Visit www.karooya.com/blog
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Cover The Long Tail Keywords With Broad Match Type
- 1. Cover The Long Tail Keywords With Broad Match Type Negative Keywords Tool
- 2. A recent study conducted by Google focused on the importance of broad match keywords to cover long tail queries. Here are the findings of the study that shows how broad match impacts the PPC account @ KAROOYA
- 3. Methodology • A long tail query is a query with 10 or more impressions in a period of 28 days during the Quarter 2, 2015. • The study was conducted on advertisers that assign more than 20% of their spend on Broad Match @ KAROOYA
- 4. Findings 1. Accounts that invest 20% of their spend on Broad Match get 40% total conversions from Broad and BMM match type. 20 % I N V E S T IN BROAD MATCH G E T 40 %TOTAL CONVERSIONS FROM BROAD & BMM @ KAROOYA
- 5. Findings 2. Broad match cover one-half of the long tail conversions, followed by BMM covering one-third and other match type with one-sixth of the conversions. Broad Phrase + Exact BMM LONG TAIL COVERAGE @ KAROOYA
- 6. Findings 3. Broad match did a great job of capturing long tail matches in these verticals. Job Education Finance Travel Government Law @ KAROOYA
- 7. Best Practices Some best practices to follow to enable broad match in your account Dynamic Search Ads Another way to reach long tail search queries Add Negative Keywords For poorly performing queries Automatic Bidding Combine broad match with automatic bidding option RLSA Reach out to those who visited your site with broad match keywords @ KAROOYA
- 8. Follow us at @karooya Karooya’s Negative Keywords Tool makes it easy to save 10-20% of your AdWords spend in minutes Learn more at www.karooya.com For the original post, visit http://searchengineland.com/new-google-research-can-long-tail-covered-without- broad-match-240764 Thank You for viewing!