Can you afford NOT to be mobile marketing?

2. Title slide
What is Mobile Marketing?
• Mobile Apps and Mobile Websites
• SMS Messaging
• Short Codes
• QR Codes
What does all
this mean?

3. Smartphones
• 64% of 25-35 year olds own a smartphone
97% of adults 18-44 own a mobile device
1 in 4 mobile subscribers
over the age of 55
own a smartphone
The SMS text messaging
market is expected to
grow from $150 billion in
2009
to $223 billion by
the end of 2014
90minutes
Time it takes the average person to
respond to an email.
Time it takes the average person
To respond to a
text message:
90
SECONDS.
Source: mannixmarketing.com
Source: CTIA.org
Source: Portio Research
$150B
$223B

4. Mobile Coupons get 10
times the
redemption rate
of traditional coupons
91% of all U.S….
Citizens have their mobile
device within reach 24/7
95% of smartphone
users looked up local
information, & of
those, 61% called &
59% visited the
business.
The majority of 25-34 year olds now own smartphones (64% and
53% respectively)
Source: Borrell Associates
Source: Morgan Stanley
Source: Google IPSOS
Source: Nielsen

10. Mobile Internet growth
By 2014, mobile
internet should take
over desktop
internet usage
Source: PRNewswire.com

12. For the first time in history, the semi-annual survey
conducted by CTIA-The Wireless Association - shows
the number of wireless subscriber connections (322.9 million)
has surpassed the population (315.5 million)
– October 11, 2011
Facebook has only 50.6%
of the North American population –
Mobile users with SMS
enabled phones is 92%
Social vs. Mobile Marketing
®
Only 1/3 of Facebook’s 600 million+
user base uses Facebook Mobile
Source: PRNewswire.com
Social vs. Mobile

13. Monetize Mobile
Increase Frequency of Transactions
3-5 extra visits annually per customer
Referrals
Awareness about Events/New offerings
Caterings
New Customer Acquisition
Conversion to Loyalists
$1 Million + of Increased Transactions

14. • Counter Display
• Bag Stuffers
• Window display on Drive Thru
• Signage in Drive-thru Lane
Point of Sale

15. “Text Call to Action”
Text MrHero to 72727 to Receive FREE
Sandwich next visit.
KEYWORD
(CHANGES)
SHORTCODE
(STAYS THE
SAME)
When client texts,
They are entered
Into the database!

16. Why do we Advertise?
To Capture Leads!
By adding 1 Little “Mobile”
Engagement to your advertising
mix, you can increase the power
of each advertisement!
Print
Radio
Get our:
• Instant Environmentally
Friendly Coupon
• Menu
• Locations
Simply by texting the word
“MrHero” to 72727
Why do we Advertise?
Text ROMAN
To 72727
Instant Coupon Right
to your phone
Text
Now
for
your
coupon
Text HERO to 72727
Get your instant
coupon right to
your phone!
Text
Now

17. Panchero’s Gift Cards are
the best gift! Click here
and be finished
shopping.
http://xmaspanch.wap
Reply STOP 2quit
• Increase Social Network Followers
• More Transactions per year
• Capture Email
• Support Causes
More Than Coupons!
Mr. Hero: Facebook Exclusive
menu item just posted, “Like
Us” NOW for even more VIP
treatment. http://bit.ly
Reply STOP 2quit
To Complete your entry for a
chance to Win FREE
Sandwiches for a year, reply
with your email address and
watch for future great deals!
Reply STOP 2end
HERO Mr. Hero will be at the Fair
this weekend taking
donations for March of
Dimes, come by our booth
and donate and get some
great Food! Reply STOP 2end
Other Promotions / Not just Coupons

18. Timely Promotions = Lead Conversions
Mr. Hero: Grab lunch
today or tomorrow and
receive a FREE Cookie with
any other purchase. See
our menu and call it in.
http://bit.ly Reply STOP
2end
Mr. Hero: New released
Cajun Philly will blow your
Lunch mind. Get $1 OFF
any 10” this week ONLY.
http://bit.ly Reply STOP
2end
Mr. Hero: We cater that
lunch meeting for you so
that the meeting is slightly
less boring. See menu
here! http://bit.ly Reply
STOP 2end

19. Capture Web Traffic into Database!
Beauty Brands Secret Sale!
Text BEAUTY to 72727
Mr. Hero: Free 10”
Cheeseteak coupon when
you click http://bit.ly want
to see our full menu and save
our app to your phone, click
here http://bit.ly Reply STOP
2end
Donate NOW!

20. Send them great content!
Think about it. The POWER! By running consistent good
campaigns and thinking of creative ways to get people
to join your list, you’ll soon have thousands of cell phone
Number of your customers and potential customers.
WITH PERMISSION TO TEXT THEM
YOUR OFFERS!!
** Make sure you add your keyword &
Shortcode to all your other marketing to
Augment what you’re doing & get
even more leads!

21. Your App on Their Mobile Device
When people are searching for your type
of business from their phone…
What do they see?
Do they see you at all?
What does it look like if they do?

22. Total Integrated Marketing!
Integrated Mobile Marketing!
Web Integration
Point of Sale
Trade Shows and Events
Business Cards

23. Why Not!!?
You can send out any piece of information you want.
You can drive traffic to your website to show new
products/services/ menu items
You can interact instantly, in a variety of ways.
Can you afford NOT to be mobile friendly?
2 Years from now you could have a database of thousands of mobile
phone numbers…
And have your App on thousands of devices.