The document discusses branding yourself for a successful career. It emphasizes that an individual's brand is the collection of their actions and how others perceive them. It provides a three-step process to build a personal brand, including creating a personal mission statement, positioning statement, and proposition statement. The document also provides suggestions for marketing an individual's personal brand such as becoming a subject matter expert, self-promotion, and defending their brand.
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• LIVE your brand:
– If you say you’ll do it…DO IT
– Return ALL emails & phone calls
– Subscribe to a “MORAL COMPASS”
The Chazin Group
The Chazin Group
LIVEYour Brand
18. www. tamizhakarthic.com
• Psychological Assessment Tools:
– Keirsey Temperament Sorter
(www.keirsey.com)
– Myers Briggs (www.myersbriggs.org)
– Hermann Brain Dominance Instrument:
www.hbdi.com
– DISC Tool: www.onlinediscprofile.com
– Birkman Method (www.birkman.com)
The Chazin Group
The Chazin Group
Take a Test
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• Your Goals:
– Identify Strengths & Areas for
Improvement
– Identify New Career Opportunities
– Identify Ideal Industries and Companies
– Identify Your Working Style
The Chazin Group
The Chazin Group
Personal Exploration
20. www. tamizhakarthic.com
WEBSITE / BLOG
LINKEDIN
FACEBOOK
GOOGLE+
TWITTER
YOUTUBE
SLIDESHARE
IMAGES
HOW DO YOUAPPEARON GOOGLE?
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Personal Mission Statement
Positioning Statement
Proposition Statement
The Chazin Group
The Chazin Group
Brand Building Is a 3 Step Process
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The Chazin Group
The Chazin Group
Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Security
Financial Stability
Challenge
Creativity
Competitiveness
Personal Growth
Promotional Opportunities
Variety
Routine
Detail Orientation
Organized Environment
Culture:
Values
Integrity
Energy
Structure
Celebrations
What’s MOST Important to You?
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The Chazin Group
The Chazin Group
Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Environment
Helping or Impacting Lives of
Others
Pace
Physical Demands
Work-Life Balance
Recognition
Rate of Pay
Educational Requirements
Personal Relationship with
Manager
Personal Relationship with Co-
workers
Physical location
Commute
What’s MOST Important to You?
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1- "My personal mission is to take time
every day for reflection, to realize what I
learned, what I should learn more about to
say thank you, to give myself a pat on the
back while looking into what I need to
improve upon.”
2- "My Growth Is Based On Planting Seeds Of Skills In
Young Minds..!"
I help people to discover their best potential
The Chazin Group
The Chazin GroupAn Example
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• I am in a
UNIQUE POSITION
• Highlight your FEATURES & BENEFITS:
– Core Competencies (Workforce Solutions, Candidate
Screening, Training & Development)
– Expertise (Leadership, Management)
– Success Stories
– Qualifications & Experience
– Certifications
– Language Proficiency
The Chazin Group
The Chazin Group
Your Positioning Statement
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• Based on my personal mission and my
positioning statement, I PROPOSE that…
• Here’s what I will do for your organization
• Apply your background, skills and experience to
their specific needs
The Chazin Group
The Chazin Group
Your Proposition Statement
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• Become a Subject Matter Expert
• Get Published
• Identify Your USP
• Build Rolodex of References / Testimonials
• Your Success Stories
• Actively Promote Yourself AT ALL TIMES
• Defend Your Brand (Name) Against ALL Attacks
The Chazin Group
The Chazin Group
Self-Promotion =
BRANDING