2. The ecommerce industry is getting competitive
by the day and the worst part is that your
competitors are just one click away. So, if you
do not come out with innovative ideas to
engage your customers then they may even
defect to your competitors. Here are some cool
design tips by our team of ecommerce
development specialists to enable you to
improve your e-store sales:

3. Show them different ways of using your product
Tell the benefits of your product in a very creative way. For
instance, if you are dealing in food products then keep in
mind to include images of different recipes wherein these
food items are used as ingredients. Let your users download
the recipes, it will not only engage them in a better way but
also create a demand for your products.
In the words of legendary Steve Jobs, “A lot of times, people
don’t know what they want until you show it to them.”

4. Initiate a symbiotic relationship with your
customers
Roughly defined, symbiosis
is a partnership between
organisms. Your customers
can be your partners in
your journey to success.
Let us tell you how you can
make your customers work
for you. Yes, you read it
right.

5. Product videos are a very good way of
influencing purchasing decision but creating
videos can be very time consuming process and
hiring someone for the task can be expensive.
So, you can allow your users to submit their
videos with product overview to your e-store.
In return, you can offer them incentives such as
bonus points, discounts on future purchases,
etc.

6. Let your customers do the promotion
What do you search for prior to
making a purchase online?
Customer reviews for that
product, right! We all do, as we
want to be sure that we don’t
have to repent after buying that
product.
Therefore, your customers would love you for including
more and more user-generated content like reviews,
testimonials, etc.

7. You can also take this further by giving them a
way to submit videos or images using your
products. You can share them on your social
media channels and guess what; your customers
backing up your products would be the best and
genuine promotion of your products.

8. Add hover effect and quick view option
A static product page does not trigger much
curiosity in the users; so consider including
multiple views and hover effects to give them
interesting ways to digest your content. Making
your customers’ shopping experience pleasant
would ensure that they return to your site again
and again.

9. Collaborate with us for rendering intuitive
experience to your customers and saving their
valuable time with quick view options and “Add
to Cart” button upon hovering the product
images.

10. Let background add some subtle
information
Typical product images just feature the item
itself or depict the same in a functional sense,
e.g., drinking glasses and tumblers with fruit
juice or wine. You can take this further by
adding a monochrome image in the background
that tells about the origin of that product
without spelling it out for your customers.

11. For instance, if you are selling TimTams biscuits
from Australia then you can add an image of
Australian iconic biscuit manufacturer William
Arnott or his original factory in the background
in monochrome. Always remember that
simplicity and minimalism is the key.

12. Use close-up details of product to
guide purchasing decision
While you showcase your products, add close-up
details so that users can view even the minutest
details of items that have intricate design. Try to
use different camera angles to create images
that stimulate interests of users and influence
buying decisions. Also facilitate better
understanding of the surface materials, texture,
craftsmanship and other aspects of the product
to help buyers make informed decisions.

13. Conclusion
These tips are proven strategies to improve
business bottom line and they have yielded
wonderful results for our ecommerce clients.
Being an outsourcing ecommerce development
agency for more than a decade we have shared
our experience. Have you ever put these tips
into play? We would love to know even if
anything else has worked well for you. Let us
know by leaving your comments.

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