Ethics And Regulation

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The document discusses several topics related to ethics and regulation in the field of public relations: 1. It outlines the historical development and professionalization of public relations over the 20th century. 2. It discusses different models and theories of public relations practice, including Grunig's symmetrical vs. asymmetrical worldview model and four common models of PR practice. 3. It describes the important role of public relations in facilitating democratic processes by building relationships, mediating conflict, and making organizations responsive to public and stakeholder needs through information sharing.

Ethics and regulation in public relations Dr. Kaja Tampere

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Case Study What is the right decision? How Public Relations officer can behave and act in this situation?

Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=hmme21 Journal of Mass Media Ethics Exploring Questions of Media Morality ISSN: 0890-0523 (Print) 1532-7728 (Online) Journal homepage: https://www.tandfonline.com/loi/hmme20 Blogger Engagement Ethics: Dialogic Civility in a Digital Era Jeremy Langett To cite this article: Jeremy Langett (2013) Blogger Engagement Ethics: Dialogic Civility in a Digital Era, Journal of Mass Media Ethics, 28:2, 79-90, DOI: 10.1080/08900523.2013.751817 To link to this article: https://doi.org/10.1080/08900523.2013.751817 Published online: 14 Jun 2013. Submit your article to this journal Article views: 949 View related articles Citing articles: 1 View citing articles https://www.tandfonline.com/action/journalInformation?journalCode=hmme21 https://www.tandfonline.com/loi/hmme20 https://www.tandfonline.com/action/showCitFormats?doi=10.1080/08900523.2013.751817 https://doi.org/10.1080/08900523.2013.751817 https://www.tandfonline.com/action/authorSubmission?journalCode=hmme21&show=instructions https://www.tandfonline.com/action/authorSubmission?journalCode=hmme21&show=instructions https://www.tandfonline.com/doi/mlt/10.1080/08900523.2013.751817 https://www.tandfonline.com/doi/mlt/10.1080/08900523.2013.751817 https://www.tandfonline.com/doi/citedby/10.1080/08900523.2013.751817#tabModule https://www.tandfonline.com/doi/citedby/10.1080/08900523.2013.751817#tabModule Journal of Mass Media Ethics, 28:79–90, 2013 Copyright © Taylor & Francis Group, LLC ISSN: 0890-0523 print/1532-7728 online DOI: 10.1080/08900523.2013.751817 Blogger Engagement Ethics: Dialogic Civility in a Digital Era Jeremy Langett Communication Studies Lynchburg College The role of social media as a vital component in an effective public relations plan has expanded strategic communication into digital space. Despite the rapid advancements of public relations opportunities within social media such as the blogosphere, guidelines for a prudent entry into this often personalized online territory are difficult to locate. This article extends beyond individual relationships characteristic of public relations practitioner-blogger discourse and promotes a dialogic approach to blogger outreach ethics. It ends with several recommendations for public relations practitioners seeking to facilitate dialogic civility within their own blogger engagement efforts. The role of social media as a vital component in an effective public relations plan has expanded strategic communication into digital space. Contemporary research indicates a growing confi- dence in consumer-generated media (CGM) as a viable means to complement traditional media channels in public relations efforts (Smith, 2011; Wright & Hinson, 2008). Additionally, agency and corporate professionals have espoused the benefits of online public relations strategies (Barone, 2010; Balwani, 2011; Cotton, 2.

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