4. What you should do:
Interactive talk – i.e. shout out, or post on
twitter
Purpose:
Looking for ideas and start a discussion
Just to differentiate, I’m talking about Personal
rather than Business
12. Serve different Audiences
Blogs Twitter Youtube Linked In Facebook
Public Broadcast/ “Friends” and Business and Friends
Public Public Professional
Public Private
Open networks Closed networks
13. LOSE
WIN!
LOSE
Intended Audience !=
Intended Audience ==
Actual Audience
Actual Audience
15. Facebook/ Twitter Linked In Youtube Blogs
Bebo
Sharing with Short Providing an Sharing video Long(ish)
friends comments Online CV content pieces of
(providing prose
valuable links /
content, brief A form of
news journalism
broadcasts)
16.
17. This is an increasing problem ...
Especially in the Future
18. For example:
Opinions change
Your opinions when you were 13 will be different
from when you are 23 ... Or 33 ... Or 43 ....
25. Step 1. Make Coffee
Step 2. Sit down and write down the social
networks you’re in
Step 3. Set down some rules about what you
want to do, where
Step 4. Publish your rules and Stick to it