2. Purpose
This digital strategy will reintroduce
consumers of Nordstrom to the high quality
and top end products that are offered and
potentially draw frequent purchases and more
visits to the store .
3. 5 Social Media Outlets
• 1) Facebook
• 2) Twitter
• 3) Instagram
• 4) Pinterest
• 5) Social Blog
4. Facebook
• Nordstrom’s Facebook will include:
– Pictures of top products available at the store and online.
– Style tips
– Makeover tips using Nordstrom’s Fashion from professional
stylists.
The usage will be recorded by:
-Likes
-Comments on posts/pictures
-Views on the Nordstrom Facebook Page
5. Twitter
• Nordstrom’s Twitter will include:
– Style Topics to Retweet/ Comment on
– Links to products of the day and other
promotional offers
– The daily tweets will offer certain promotions on
products in a certain time period so the consumer
is required to follow up or respond
The Usage will be recorded by:
-Comments/ Retweets
-Followers upon the page
-(#)’s including the stores name
6. Instagram
• Nordstrom’s Instagram will include:
-Pictures of new products and styles
-The edited pictures will give the consumer a great and
stylish look of what product that the department
store provides
The Usage will be recorded by:
- Followers of the account
- Likes/Comments on the pictures
7. Pinterest
• Nordstrom’s Pinterest will include:
-Pins including a variation of Nordstrom’s products
-Instructions on adapting products to their personal life and
lifestyle
-How-to’s including include style tips in fashion, beauty, and
home & gardens.
-Links to the direct products that were in the Pin
Usage will be recorded by:
-Repins
-Followers of the Nordstrom Pinterest account
8. Social Blog
• Nordstrom’s Social Blog will include:
-Point of View from Fashion Designers
-Fashion Designers style tips using Nordstrom
products including many different brand
available
Usage will be included:
-Blog posts
-Conversations between users and fashion insiders
9. Internet Marketing
• Changing consumers minds to always think
Nordstrom when making a fashion purchase
• Nordstrom becoming a first thought and top
Internet search
• Rising awareness for the Nordstrom, a leading
brand in luxury fashion
10. Mobile Strategy
• Taxi and bus advertisements in highly
populated cities
• These ads will mention the social media
outlets and encourage usage for deals and
promotions
• These advertisements will show the 5 social
media outlets and the easy access to get to
them
11. Target Audience
• Creating a larger target market to incorporate
my social media marketing strategy
• Men and women ranging from ages 25-60
• Ability to reach the social media outlets
12. Budget
• 12 months= approx. $ 300,000
• This budget will be put towards running the
social media outlets, blog, and other
promotions offered through the outlets.
