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Kathryn Woolf
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10 steps to creating a successful marketing strategy for your social enterprise.
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Social enterprise marketing
1.
1. Think, learn
& re-learn? Where are you now? What do you want to achieve?
2.
2. Gain
a be6er understanding of your target market(s)
3.
3. Be clear
about where you want to be And define the offer that helps you achieve your purpose
4.
4. Make necessary
improvements Meet your customer needs be6er and stay ahead of your compeGGon
5.
Position your brand What
sets you apart? What is your personality? 5. Define your offer
6.
6. Position your
brand What sets you apart? What is your personality?
7.
7. Develop your
identity
8.
8. Create a
plan for promotion
9.
What is markeGng?
9. Shout from the rooftops!
10.
10. Measure, learn
& adapt
11.
Kathryn Woolf |
Made Open Kathryn @madeopen.co.uk 01323 259986 madeopen.co.uk @madeopenltd Kathryn Woolf | Made Open
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